businessPlan View

Slide 1: 2006

Slide 2: Business services marketplace for startups and small business service providers pay to register, then compete and pay to pitch user posted projects users virally connect to team & advisors businessPlan develops and advises contacts and projects to post The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 2

Slide 3: Business - Plan - Operate - Watch - Connect • Aggregate Startups & Small Businesses Plan  Provide Growing Databases Operate  Encourage User supplied content  Publish user evaluations similar to Vault Watch  Provide Rapidly Usable Tools That Connect  Plan - Operate - Watch - Connect  Charge for Largest Users and Groups Only • Match Them With Appropriate Service Providers  Provide Large Diverse Lead Generation & RFQ  Provide Tools to Standardize  Promotion & Proposals  Charge to Register and to Pitch When “Invited” • Web 2.0 Application  Build Simple Hosted Applications  Charge A Monthly Subscription Fee  Small Businesses  Individuals  User-submitted content  information contained herein was interaction Collaborative prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or The anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 3

Slide 4: BusinessPlan a Starting and Continuing Focus • Almost 800,000 searches per month • 10,000,000 searches per year! • 38 Phrases make up 80% of searches The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 4

Slide 5: Market – Startups & Small Businesses Startups & Small Businesses •Big Market & Worldwide •Un-served •Very Valuable •Huge Commerce & Purchasing •Huge User Base •50-80mm Employees US Alone Small Business Is Spending $300B or More in Services Purchases The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 5

Slide 6: Market – First Hand Knowledge Searches ls ai Em 500,000 00 visitors ,0 75 The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 6

Slide 7: BusinessPlan • Log In or Establish An Account • Create The Brief Profile which grows over time The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 7

Slide 8: BusinessPlan • Use or Edit To-Do • Get Desk Top Line Items • Add Projects • Invite Providers • Add Members • Assign Responsibilities The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 8

Slide 9: BusinessPlan • Review Providers • Send Invitations The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 9

Slide 10: BusinessPlan • Active Communications • Easy Use The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 10

Slide 11: BusinessPlan Functionality • Make A Page Out Of An Idea Add Free- form Text, To-dos, Notes, Photos, Files • Share Pages With Other People – Co- workers • Make A Schedule & Reminders • Update Using Email And Cell Phone Benefits • Improve Personal Productivity • Unify Communication • Presence •Connect People And Their Schedules •Connect Their Documents • Team Collaboration •Shared Workspaces •Connect All The People & All The Info The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 11

Slide 12: BusinessPlan - Now • Database engine built and implemented • Venture • Plans • Angels • Sites • User Registration, storage, publishing built and implemented • Integrate user information with databases and produce customized modifiable actions built and implemented • About 15,000 monthly visitors about 20% register now – NO LINK ADVERTISING – NO SEARCH OPTIMIZATION The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 12

Slide 13: Revenue Segments Providers Users Revenue Partner Deals – Credit, Banking, Pension, Payroll, etc. Leads Product Deals Advertising The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 13

Slide 14: Multiple Revenue Streams Year 3 Revenue 2,000,000 Visitors Providers 30% $1.5mm 470,000 Registrants 30,000 @ $49/year Users 20% $1.2mm 45,000 @ $34/year 30,000 Providers Advertising $$ Bids 50% $2.7mm 2 per user & 3 providers Books & Periodicals $$ @ $10/each 45,000 Users Canned Plans $$ Custom Plans $$ $5.4mm Total 100% Commerce/Ticket 2 per user The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 14

Slide 15: Cost Run Inexpensively Determine Right Formulas Products Books Service Application Offerings Business Requirements 3-4 Programmers/Web Developers 2-3 Staff Doers – Content, Suppliers, Tools Senior Management Develop The Business Isolate Growth Paths Deliver Cash Flow Breakeven Drive Profitability Rapidly The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 15

Slide 16: 3 Reasons Insuring Success 1. Application Development History Of Application Development Success Properly Balancing Existing Technologies To Get A Software Application Targeted – Designed – Developed - Delivered Ability To Deliver "This Is Cool” “Look At This - You (We) Should Be Using This” Viral Application That Connects Dozens Of Associates – Employees – Advisors 2. Ability To Build A Large User Base Community Offering Simple & Powerful Tools Focus On Stage Of Business Focus On Unique Difficulties To That Stage 3. Ability To Monetize The Community The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 16

Slide 17: svb Stephen Burakoff BSEE, BSCSE University of Pennsylvania 1975 Founded, Developed BSR to 120 people Bootstrapped - Sold to ADP 1980 1984 Founded, Developed Layered, Inc. to 100 people $13mm Investment - Sold to PeachTree 1989 1994 Founded, Developed NewRiver, Inc. $45mm Investment - $40mm Revenue – 300 people The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 17

Slide 18: Partners & Exits Financial Services Small Providers Business Vendors Web Services Small Business Software The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 18

Slide 19: Thank You The information contained herein was prepared by BusinessPlan.com, Inc. (the “Company”) and is being furnished by the Company on a confidential basis for use by prospective and existing clients in connection with projects engaged or anticipated by the Company. By accepting delivery of this material, recipient acknowledges and agrees that: (i) upon request, recipient will return this material and any copies thereof to the; (ii) recipient will not copy, fax, reproduce, divulge, or distribute this material or any information contained herein, in whole or in part, without the written consent of the Company; (iii) all of the information contained herein shall be treated as proprietary and confidential information of the Company. 19