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  • Here comes the record of In. A. in Vietnam, citied from the Vietnam Statistic Office. In 2008, there are 4235.8thousand visitors And it manifests the distributions of nationalities, purpose of journey, means of transport
  • For all the huge damages generated by the War, the Vietnam government putted his endeavors into the recovery work of the economy and making a great progress. Now, education from age 6 to 11 is free and mandatory. Regardless, school enrollment is among the highest in the world and the number of colleges and universities increased quite dramatically in recent years, from 178 in 2000 to 299 in 2005. Vietnam is still a relatively poor country with an annual GDP of US$3,300 per capita at purchasing power parity.

2118: Vietnam 2118: Vietnam Presentation Transcript

  • Vietnam Vietnamese Government Socialist republic ALVIN LOW TONY CHAN DONALD CHENG VICKI LO
  • Map of Vietnam
  • Vietnam - Brief Introduction View slide
  • Vietnam - Brief Introduction View slide
  • International arrivals Number of foreign visitors to Vietnam     Thous. visitors     2008   TOTAL 4235.8 By some nationalities Taiwanese 303.2 Japanese 393.1 French 182.1 America 414.8 English 107.1 Thai 182.4 Chinese 643.3 By main purpose of journey Tourism 2612.9 Business 844.3 Visiting friend & relative 510.5 Others 268.1 By means of transport Air ways 3283.2 Water ways 151.7 Roads 800.9
  • A Brief History of Vietnam Timeline of Modern Vietnam
  • A Brief History of Vietnam Viet Dynasty Era
    • mostly under Chinese rule
  • A Brief History of Vietnam 1885-1963
    • 1885 – Vietnam, the entire country became part of French Indochina
    • 1930 - Ho Chi Minh founds the Indochinese Communist Party (ICP).
    • 1941 - ICP organizes a guerrilla force, Viet Minh, in response to invasion by Japan during World War II.
    • 1945 - The Viet Minh seizes power. Ho Chi Minh announces Vietnam's independence.
  • A Brief History of Vietnam 1885-1958
    • 1946 - French forces attack Viet Minh in Haiphong in November, sparking the war of resistance against the colonial power.
    • 1950 - Democratic Republic of Vietnam is recognized by China and USSR.
    • 1954 - At the Geneva conference, Vietnam is split into North and South at the 17th Parallel.
    • 1957 - Beginning of communist insurgency in the South.
  • A Brief History of Vietnam Western colonial era(French)
    • Imposed significant political and cultural changes on Vietnamese society:
    • 1. A Western-style system of modern education.
    • 2. Propagation of Christianity.
    • 3. Most of the French settlers in Indochina were concentrated in Cochin china.
    • 4. Developing a plantation economy to promote the exports of tobacco, indigo, tea and coffee.
  • A Brief History of Vietnam 1959-1975(Vietnam War)
    • 1959 - US enters the war
    • 1967 - US troop numbers
    • in Vietnam rise to 500,000.
    • 1968 - Tet Offensive begins.
    • More than 500 civilians die
    • in the massacre at My Lai.
    • 1969 - Ho Chi Minh dies.
    • 1973 - Ceasefire agreement
    • in Paris, US troop pull-out completed by March.
    • 1975 - North Vietnamese troops uniform the whole country.
    • No. of death
    • Vietnamese: 3-4 million, Laotians and Cambodians: 1.5 to 2 million, U.S. soldiers: 58,159
  • A Brief History of Vietnam 1976 – 2009(Reconstruction)
    • 1976 - Socialist Republic of Vietnam proclaimed. Saigon is re-named Ho Chi Minh City.
    • 1994 - US lifts its 30-year trade embargo.
    • 1995 - Vietnam and US restore full diplomatic relations. Vietnam becomes full member of ASEAN.
    • 1998 - Economic growth slumps in the wake of the Asian financial crisis.
    • 2001 Viet-US trade status was normalized.
    • 2008 July - Monthly inflation rate of 27.04% marks largest on-year increase since 1991.
  •  
  • Food and Beverage Vietnamese Cuisine
  • Food and Beverage Vietnamese Cuisine
  • Introduction
    • Although Vietnamese food has been influenced by 1,000 years of domination by the Chinese and 100 years of control by the French, Vietnamese still able to fashion a distinctive cuisine.
    • Most tourists go
    • Vietnam for these
    • well-known cuisine.
  • Three categories
    • Vietnamese cuisine is divided to 3 categories according to the regions in Vietnam:
    • 1. North’s Cuisine
    • 2. South’s Cuisine
    • 3. Central Vietnamese Cuisine
  • 1.North’s Cuisine
    • more traditional
    • less diverse in choosing spices and ingredients
    • beef
    • notable dishes
    • eg. phở and
    • bánh cuốn
  • 2.South’s Cuisine
    • influenced by the cuisines of southern Chinese immigrants and French colonists
    • sweet flavor
    • Seafood
    • uses herbs
    • eg. gỏi cuốn ( Spring Rolls),
    • bánh mì (French bread)
  • 3.Central Vietnamese Cuisine
    • influences of the former court cooks
    • small side dishes
    • spicy
  • Influences of cultures on Vietnamese cuisine
    • French colonists and Chinese immigrants During the of Chinese immigrants and control by the French, foreign cultures has been introduced to Vietnam, making the Vietnamese cuisine becomes a “fusion of French, Chinese & Vietnamese”
    • Fusion of French, Chinese & Vietnamese cuisines
    • eating phở with French bread( bánh mì )
    • teem with coffee bean as well as tea-leaf
    • spring rolls (distant cousins to Chinese egg rolls)
    • white potatoes, tomatoes & asparagus
    • Religions
    • The Vietnamese also have a number of vegetarian dishes, influenced by Buddhist beliefs .
  • 3. Customs
    • Individual bowls of rice
    • Start their day with phở , wherever you are in Vietnam, you can get phở
    • P repared fish sauce and/or soy sauce for dipping
  • 4. Climate & Geography
    • The topical monsoon climate of most of Vietnam the land and the freshwater and inshore fishing contribute to the Vietnamese cuisine
    • hot weather makes Vietnamese like sweet and sour flavors
    • rice, fruits and vegetables, fish, crustaceans, nuốc mám (fish sauce), pork and poultry
  • Cultural importance of cuisine
    • Cuisine is vitally significant in Vietnamese culture. The word ăn (eat) is included in a great number of proverbs and has a large range of semantic extension.
    • offerings which include dishes are essential in festivals and ceremonies
    • salt as the connection between the world of the living dead
    • Bánh phu thê is used as perfection and harmony of new couples in their weddings
  • Influences of Vietnamese cuisine on hospitality industry
    • As Trademark
    • The harmonious characteristic of Vietnamese cuisine has attracted tourists all over the world and it becomes the trademark of Vietnamese tourism. Some people say “if you haven’t tried the traditional cuisine in Vietnam, then you seem had never been to Vietnam.”
  • Trademarks D ishes
    • phở – traditional food – exists everywhere in Vietnam – good deal about making rich broths form French – start their day with it
    • gỏi cuốn (spring rolls) – famous appetizers – combination of Chinese and Vietnamese
    • bánh mì (French bread rolls) – famous combination of French and Vietnamese – French bread with fillings (pork, chicken, vegetables etc.)
    • nuốc mám (fish sauce) – genius of Vietnamese food – one of the biggest tourist attractions Vietnam offers – most tourists buy this as souvenir – important for distinctive qualities of Vietnamese food
    • Vietnamese sausages – most tourists buy this as souvenir – many flavors
  • Destination of tourists
  • Adventure
    • Vietnam is not a well-developed country(e.g. the lack of infrastructure and the condition of roads is poor)
    •  can attract some tourists for adventure trip
    • Not the mainstream’s travel purpose
  • Adventure
    • Mekong River
    • – Rich in natural sights
    • – Experience the daily life of the Mekong people
  • Natural Interest
    • Vietnam is an old country with a history dating back more than 4,000 years
    • There are some physical beauty
    • E.g. Ha Long Bay
    • -A UNESCO World
    • Heritage Site and a
    • popular attraction
  • Historical Sites
    • Because of the Vietnam War, there are some historical remains
    • War Remnants Museum
    • – Showing the information of the Vietnam War
  • Sites of historical
    • Cu Chi Tunnel
    • – A war theater during the Vietnam War
  • Temples and Churches
    • Temple of Caodaism
    • Notre-Dame Cathedral
    • – Neo-Romanesque style
    • architecture
    • – A sacred atmosphere
  • Architectures
    • During the control of the French, the architecture has been introduced to Vietnam
    • Vietnamese are open and friendly, they are acceptance to these architectural culture.
    • Some of the architectures become a famous destination
  • Architecture(French)
    • Main Post Office
    • – was constructed
    • when Vietnam was
    • part of French
    • Indochina
    • – Gothic architectural
    • style
  • Architecture(French)
    • Saigon Opera House
    • – Built in 1897 by French
    • architect Ferret Eugene
    • Villa Blanche
  •  
  • 1)Scale and Distribution of accommodation in Vietnam
    • a) Mainly located along the coastal line
    • BUT start to scatter and spread to the rural region
    Along the coast Spread inward the continent
  • Influence of Culture on the Scale and Distribution of accommodation in Vietnam
    •  Colonization of France
    • Vietnam was one of the colonies of France.
    • Under the control of French government, Vietnam was westernized and opened up to trade with other countries .
    • ∴ Coastal cities are opened for international trading or business
    • ∴ Ports are built in coastal cities
    • ∴ High demand in Accommodations along the coast
    •  Colonization of France
    • Vietnam made progress in economy under the control of France
    • Start to have development in tourism industry
    • ∵ Vietnam possesses remarkable landscapes
    • ∴ Developing sightseeing tour or eco-tour
    • ∴ Increasing demand in accommodations in rural areas
    Influence of Culture Scale and Distribution of accommodation in Vietnam
  • http://blogs.seattleweekly.com/voracious/vietnam.jpg http://www.premierholidays.co.uk/__data/assets/image/0019/94051/Vietnam_market.jpg http://www.traveltovietnam.cc/Upload/Tour/298200823617_vietnam1.jpg http://apss.weblogs.anu.edu.au/files/2009/02/vietnam.jpg http://www.kianh.org.uk/vietnam1.JPG
    • b) Most of them are Economy or Budget Hotels
    • BUT start to have some high class upscale Hotels
    Scale and Distribution of accommodation in Vietnam Caravelle Hotel in Vietnam, Ho Chi Minh City http://saigon.park.hyatt.com/hyatt/hotels/gallery/photos.jsp?icamp=propPhotoGallery Park Hyatt Saifgon in Vietnam, Ho Chi Minh City http://www.caravellehotel.com
    •  Economic factors – Past
    • Vietnam is a developing country
    • Vietnam lacks Infrastructures (e.g. railway system is very primitive)
    • ∴↓ Attractiveness for foreign Hotel Investors
    • ∴ Insufficient capital to raise a high class Hotel
    • ∴ Economy Hotels become the majority
    Influence of Culture Scale and Distribution of accommodation in Vietnam
    •  Economic factors - Present
    • Vietnam develops rapidly
    • ∴ More and more businessmen visit Vietnam for commercial purpose
    • ( e.g. French business invested in Vietnam when it was the colony of France)
    • ∴ More diversified facilities (e.g. conference room) is demanded
    • ∴ More and more high class or upscale hotels
    Influence of Culture Scale and Distribution of accommodation in Vietnam
    •  Attitude of Vietnamese towards tourists
    • Vietnamese are significantly friendly and hospitable towards tourists
    • Friendliness and gentleness of Vietnamese maybe due to religious beliefs
    • ∵ Vast majority of Vietnamese are Buddhists
    • ∴ Vietnamese got high potential working in hospitality industry
    Influence of Culture Scale and Distribution of accommodation in Vietnam
  • 2)Target customers and type of the hotel in Vietnam
    • To find out who are the target customers of hotels in Vietnam, we should first find out which countries sent out the largest number of visitors and identify the types of visitors
    •  Here is the Statistic showing the number of visitors to Vietnam
    General Statistics Office of Vietnam: http://www.gso.gov.vn/default_en.aspx?tabid=472&idmid=3&ItemID=9115 Let’s see the trend!
  • Outbreak of SARS Main purpose of the visitors to Vietnam Years  Both number of visitors for Business and visiting friends and relatives purposes increase gradually while number of visitors for tourism increased sharply in the past decade.
    • The figures shows that the visitors Vietnam for the following three reasons:
    •  Having a vacation
    •  Doing business
    • Visiting friends and relatives
    • ∴ Three types of customers can be identified,
    • they are:
    • a) Tourists
    • b) Businessperson
    • Viet Kieu
    • -- Overseas Vietnamese
    2)Target customers and type of the hotel in Vietnam http://www.icis.com/blogs/icis-chemicals-confidential/businessman%20laptop%20mobile%20airport%20Rex.jpg http://www.mccullagh.org/photo/vietnam/tourist-and-vietnamese -girl
  • 2)Influence of culture on Target customers and type of the hotel in Vietnam What’s more! a)Tourists - Mainly came from the countries located in Asia (e.g. China, Japan, Taiwan, Thailand)  Short geographical distance ∴ Cost of Journey↓ ∴More visitors sent↑ ∴ Hotels are needed to accommodate them  Fusion with Multi-Culture -Around 1,000,000 Hua Kieu (oversea Chinese) in Vietnam & Chinese culture brought to the Vietnam -Next to Thailand, infected by Thai Culture as well ∴ Vietnamese are used to duel with Asians & little conflicts will be come up when Hotels in Vietnam receive guests in Asia 2008 Vietnam tourism inflow Country of Origin Number of Visitors ( Thou.) China 643 United States 414.8 Japan 393.1 Taiwan 303.2 Thailand 182.4 France 182.1 United Kingdom 107.1 1998 2008 Total Visitors (Thou.) 1520.1 4235.8
  • 2)Influence of culture on Target customers and type of the hotel in Vietnam What’s more! Points mentioned before give the explanations of the large numbers visitors sent to Vietnam from ASIA. BUT, How about the abnormal large number of visitors sent from France and United States that are not located in Asia? 2008 Vietnam tourism inflow Country of Origin Number of Visitors ( Thou.) China 643 United States 414.8 Japan 393.1 Taiwan 303.2 Thailand 182.4 France 182.1 United Kingdom 107.1 1998 2008 Total Visitors (Thou.) 1520.1 4235.8
    • Businessperson
    • (Mainly came from China, America and France)
    • China
    • - is next to Vietnam & many commercial relationship between these two countrie s
    • America
    • - During the Vietnam War, America allied with the South Vietnam and some of the business supporting the battle is established.
    • Those business continue to operate and constantly drive businessperson from America to Vietnam.
    •  The excellent forgiveness of Vietnamese
    • -Americans battle with North Vietnam during Vietnam War (1965 – 1975) and caused thousands of Vietnamese died
    • - BUT nowadays Vietnamese do not have so much enmity against Americans
    2)Influence of culture on Target customers and type of the hotel in Vietnam 2008 Vietnam tourism inflow What’s more! Country of Origin Number of Visitors ( Thou.) China 643 United States 414.8 Japan 393.1 Taiwan 303.2 Thailand 182.4 France 182.1 United Kingdom 107.1 1998 2008 Total Visitors (Thou.) 1520.1 4235.8
    • c) Businessperson
    • (Mainly came from China, America and France)
    • France
    • Vietnam was a colony of France in the past
    • Some business was established when Vietnam was the colony of France
    • ∴ businessman from France have to visit Vietnam constantly to run and supervise their firms
    • The open-minded characteristic of Vietnamese
    • colonization of France -Vietnamese accept the westernization due to the colonization
    • -Vietnamese are compatible to foreign race without a huge repelling
    2)Influence of culture on Target customers and type of the hotel in Vietnam 2008 Vietnam tourism inflow What’s more! Country of Origin Number of Visitors ( Thou.) China 643 United States 414.8 Japan 393.1 Taiwan 303.2 Thailand 182.4 France 182.1 United Kingdom 107.1 1998 2008 Total Visitors (Thou.) 1520.1 4235.8
  • 2)Influence of culture on Target customers and type of the hotel in Vietnam The following list shows the countries that sent visitors to Vietnam in 2008 and offers the number of visitors What’s more!
    • Viet Kieu
    • (Mainly came from America and France)
    • After Vietnam War (1965-1975), a lot of Vietnamese escaped from it own countries to United States and France as refugees
    • To avoid the control of communist Vietnamese government.
    • ∴ Become the oversea Vietnamese(Viet Kieu)
    • They returned Vietnam for recording the past memories or find the origin.
    •  Confucian
    • -Vietnamese got an idea of “Tracing the Origin” which is similar to the idea of Confucian
    And Finally, the large numbers of visitors sent from France and United States can be explained Country of Origin Number of Visitors ( Thou.) China 643 United States 414.8 Japan 393.1 Taiwan 303.2 Thailand 182.4 France 182.1 United Kingdom 107.1 1998 2008 Total Visitors (Thou.) 1520.1 4235.8
  •  
  • 1 ) Festivals in Vietnam Vietnam
    • a) Lunar New Year [Tet Nguyen Dan]
    • b) Mid Autumn Festival [Tet Trung Thu]
    • Leaving the tomb Festival
    http://nimg.sulekha.com/Others/original700/vietnam-luna-new-year-festival-2009-1-31-5-33-28.jpg www.vietnamtravelblogs.com/wp-content/uploads/2009/09/aha_3004-300x199.jpg http://www.vietnam.ttu.edu/news/wp-content/uploads/2009/10/Sm800px-Moon_Cakes2.jpg
      • a) Lunar New Year [Tet Nguyen Dan]
    • It is the first day after one cycle of lunar year
    • Being respectful to their ancestors and grandparents who have brought them up
    • Stops thinking about unhappy things and says good things to each other
      •  Mixing with the Chinese Culture
      • -Vietnam was originally a part of ancient China
      • ∴ preserve some culture from Chinese
      • -Vietnamese follow the Chinese lunar calendar
    1 )Influence of Culture on Festivals in Vietnam
  • 1 )Influence of Culture on Festivals in Vietnam
    • b) Mid Autumn Festival [Tet Trung Thu]
    • The brightest and roundest in the year
    • Symbolizing the completion of families or couples
    • Parading with lanterns shaped as moon and stars
    • Lion dance and eating pasties and fruits.
    •  Collectivism
    • - Vietnamese has high collectiveness with their family members
    • -They tends to stay as a whole family rather than individuals
    • ∴ Gathering once a year during the Mid Autumn festival
    • -Vietnamese play together, work together and live together
    • C) Leaving the tomb Festival
    • Worshipping their ancestors and deceased persons
    • Although this ceremony is associated to the death, it is very cheerful
    •  Large Power Distance
    • -Vietnamese are respectful to older generation all the time
    • (i.e. rudeness to senior generation is not allowed )
    • -Obey the rule of “ Hau ” in Confucian Idea
    • (i,e. we should be respectful towards our parents all the time , and take care of them when they are aged.)
    1 )Influence of Culture on Festivals in Vietnam
    • áo ngũ thân ( Ao ngu than) - “4-part dress”
    • Áo Dài (Ao dai) – Women’s national outfit
    • Nón lá ( Non la) - conical hat
    2) Dressing and Clothing in Vietnam http://biui6w.bay.livefilestore.com/y1pLTivMj2nxqSnPnHbv Dj9M1dPjxANEEgsnAfZH8Yaphps_25-IEC0CmuMnsc7lBTb dxmscOPFYVsX9JLp2P23_g/7_Ao_dai_LE_PHO_va_LE_MUR.jpg http://media.photobucket.com/image/%2525C3%252581o%20d%2525C3%2525A0i/nhunguyen06/nhieuchuyencopy.jpg http://www.tin247.com/muctim/080824171636-342-711.jpg http://www.globaleducation.edna.edu.au/images/gender_buffalo.jpg
    • a)Ao ngu than
    • - Consists of five layers
    • The word “Ngu” means five in Vietnamese
    • Represent the five elements in oriental
    • cosmology
    • Called “Wu Xin” , they are “metal”, “wood”,
    • “ water”,”fire” and”earth”
    •  Mixing of Chinese Culture
    • - The concepts of “Wu Xin” is originally came from Chinese
    • Applied to many category, such as “fung shui”and Chinese medicine
    • Strive for the balance between each element
    1 )Influence of Culture on Dressing and Clothing in Vietnam http://english.cinet.vn/UploadFile/Images/Data_11_2007/5214319640.jpg
    • b) Ao Dai
    • Differentiated from the “Qing” Dynasty cheongsam
    • Not popular in causal wear
    • - But commonly adopted as school uniform in Vietnam
    • Normally white in colour
    • Fit-cutting
    • Always wear with trousers
    • Conservatism
    • -Although fit-cutting shows the body
    • line, exposure of skin is avoided.
    • -Long trousers is added to cheongsam
    • in Ao Dai
    2 )Influence of Culture on Dressing and Clothing in Vietnam
  • 2 )Influence of Culture on Dressing and Clothing in Vietnam
    • c) Non la
    • Also called “Leaf hat”
    • Wide-brimmed
    • Has a conical shape
    • Protection from the sunray
    • and rain
    •  Large population of labor force
    • Adopting “Non la” indicate that Vietnamese usually work outdoor
    • -Work hard to earn their living
    • -Their work are tough, primary and unprivileged
    • -Farming and castling are popular in Vietnam
    http://www.indochinaclassic.com/UserFiles/Image/Ao%20Dai,non%20la1.jpg
  • Reference
    • http://www.gso.gov.vn/default_en.aspx?tabid=491
    • http://www.vietnamtourism.com/
    • http://www.mekongdelta-travel.com/
    • http://travelusb.com/
    • http://www.vietnamese-recipes.com/
    • http://www.indochinaclassic.com
    • http://media.photobucket.com/
    • Berger A.(2005) The Pros and Cons of Vietnam Tourism Vietnam Tourism:9-20,75-78
    • Justin Corfield(2008) The History of Vietnam
    • Hy V. Luong.(2003) Postwar Vietnam