Sieu thi dien may Viet Long - www.vietlongplaza.com.vnTwitter for Marketing and PRwww.HubSpot.comWith Mike Volpe, Ellie Mi...
Welcome!Mike VolpeVP I b   Inbound M k ti          d MarketingLinkedIn: http://www.linkedin.com/in/mikevolpeTwitter: @mvol...
How to Participate on Twitter                  Step One                  1. Login to your Twitter                        a...
How to Participate on Twitter                  Step Two                  1. Go to search.twitter.com                  2. S...
Agenda•   Inbound Marketing & the New Rules•   Twitter    T itter 101•   Build Your Network•   Engage Your Community•   Tr...
Outbound Marketing                     800-555-1234                     Annoying                     Salesperson
Inbound MarketingBlog   g          SEO     Social Media
Rethinking MarketingOutbound Marketing    Inbound Marketing• Telemarketing       • SEO / SEM• Trade shows         • Bloggi...
HubSpot Inbound Marketing System                                    Content                         SEO      Management   ...
Foundations of Inbound MarketingBlogging                   Social                           Networks             SEO
Agenda•   Inbound Marketing & the New Rules•   Twitter    T itter 101•   Build Your Network•   Engage Your Community•   Tr...
What IS Twitter?Like …Lik                  … Except                       E    t                    Only 140 characters   ...
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Twitter for PR        Need to urgently speak with a business that is very        actively leveraging social media strategi...
How to Succeed With Twitter   Track &              Build Your    Analyze       y                 Network                En...
Agenda•   Inbound Marketing & the New Rules•   Twitter    T itter 101•   Build Your Network•   Engage Your Community•   Tr...
Dive In
Company Brand? Or Personal Brand?
Please, Personalize Your Profile
Let Your Brand Shine
Follow People
Follow Top Twitter Users      twitter.grader.com/topusers
See Who Thought-Leaders Follow          twitter.com/dmscott
Who’s Talking About Your Keywords?       search.twitter.com/search?q=lead+generation
Engage With People          2,700 followers          1,200 followers           ,
Create a Company Page    twitter.zappos.com/employees
Follow People Who Follow You
Agenda•   Inbound Marketing & the New Rules•   Twitter    T itter 101•   Build Your Network•   Engage Your Community•   Tr...
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Communicate With Customers
Use Favorites to Save Highlights       twitter.com/HubSpot/favourites
Save Testimonialshttp://twitter.com/Scobleizer/statuses/774666561
Publish Helpful Content
Using Twitter for Events
Meet People - “Tweetup”
What Not to Do: TMI
Questions?Post to Twitter, including “@hubspot”          Follow the conversation:      http://search.twitter.com/search?q=...
Agenda•   Inbound Marketing & the New Rules•   Twitter    T itter 101•   Build Your Network•   Engage Your Community•   Tr...
Follower Count•   A measure of your raw distribution power
Twitter Grader•   Inputs include followers AND follower influence
@replies•   A measure of community engagement & branding•   On your profile or via search.twitter.com
Impact on Our Sales Funnel           600                              35           500                              30    ...
Agenda•   Inbound Marketing & the New Rules•   Twitter    T itter 101•   Build Your Network•   Engage Your Community•   Tr...
HubSpot Tracks Relevant Tweets•   HubSpot Owner & Marketer tracks industry and    company keywords for you.
Tiny URL•   Make long URLs fit Twitter’s 140 characters•   Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients                          •   Many ways to connect to                              Twitter via thir...
Twitter FeedYour Blog, Flickr or Any Feed  •   Allows you to automatically update your Twitter      stream with content yo...
Hashtags.org• Follow topics and events (#IMS08)  •   Inbound Marketing Summit  •   IMS 2008  •   IMS08  •   IMS2008• Find ...
HubSpotters to FollowHubSpotters• h b  hubspot t                 And more …• Grader                 www.hubspot.com/twitte...
Some of Our Favorite Tweeple• Dmscott         • ChrisBrogan                            g• Guykawasaki     • Scobleizer• Th...
Thank You!              Learn more about HubSpot:      http://www.hubspot.com/products/owner/     http://www.hubspot.com/p...
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Twitter for marketing_webinar_slides

  1. 1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vnTwitter for Marketing and PRwww.HubSpot.comWith Mike Volpe, Ellie Mirman and Rick Burnes
  2. 2. Welcome!Mike VolpeVP I b Inbound M k ti d MarketingLinkedIn: http://www.linkedin.com/in/mikevolpeTwitter: @mvolpeEllie MirmanInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/elliemirmanTwitter: @ellieeilleRick BurnesInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/rickburnesTwitter: @rickburnes
  3. 3. How to Participate on Twitter Step One 1. Login to your Twitter  account 2. Comment and ask  questions including the  characters “@hubspot”
  4. 4. How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”
  5. 5. Agenda• Inbound Marketing & the New Rules• Twitter T itter 101• Build Your Network• Engage Your Community• Track & Analyze• Tools & Resources
  6. 6. Outbound Marketing 800-555-1234 Annoying Salesperson
  7. 7. Inbound MarketingBlog g SEO Social Media
  8. 8. Rethinking MarketingOutbound Marketing Inbound Marketing• Telemarketing • SEO / SEM• Trade shows • Blogging• Direct mail • Social Media• Email blasts • RSS• Print ads • Free tools/trials• TV/radio ads • Public Relations Interruption Permission
  9. 9. HubSpot Inbound Marketing System Content SEO Management Blog• Software Landing Social Pages Media• Support + Expertise Lead Intelligence• $250 or $500 / month CRM (Salesforce.com  or other)• No IT Required
  10. 10. Foundations of Inbound MarketingBlogging Social Networks SEO
  11. 11. Agenda• Inbound Marketing & the New Rules• Twitter T itter 101• Build Your Network• Engage Your Community• Track & Analyze• Tools & Resources
  12. 12. What IS Twitter?Like …Lik … Except E t Only 140 characters It’s viewable in lots of placesA giant chatroom You choose the people you  followInstant MI Messaging i It’s public and archived on the  I’ bli d hi d h web
  13. 13. Twitter? No Time for That Nonsense!
  14. 14. Why Do I Need to Know This?
  15. 15. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right nowElapsed Time: 50 Minutes 50 Minutes
  16. 16. How to Succeed With Twitter Track &  Build Your  Analyze y Network Engage  Engage With Your  Community
  17. 17. Agenda• Inbound Marketing & the New Rules• Twitter T itter 101• Build Your Network• Engage Your Community• Track & Analyze• Tools & Resources
  18. 18. Dive In
  19. 19. Company Brand? Or Personal Brand?
  20. 20. Please, Personalize Your Profile
  21. 21. Let Your Brand Shine
  22. 22. Follow People
  23. 23. Follow Top Twitter Users twitter.grader.com/topusers
  24. 24. See Who Thought-Leaders Follow twitter.com/dmscott
  25. 25. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
  26. 26. Engage With People 2,700 followers 1,200 followers ,
  27. 27. Create a Company Page twitter.zappos.com/employees
  28. 28. Follow People Who Follow You
  29. 29. Agenda• Inbound Marketing & the New Rules• Twitter T itter 101• Build Your Network• Engage Your Community• Track & Analyze• Tools & Resources
  30. 30. It’s a Discussion, Not a Broadcast
  31. 31. Follow Your Brand in Conversations
  32. 32. Communicate With Customers
  33. 33. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
  34. 34. Save Testimonialshttp://twitter.com/Scobleizer/statuses/774666561
  35. 35. Publish Helpful Content
  36. 36. Using Twitter for Events
  37. 37. Meet People - “Tweetup”
  38. 38. What Not to Do: TMI
  39. 39. Questions?Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
  40. 40. Agenda• Inbound Marketing & the New Rules• Twitter T itter 101• Build Your Network• Engage Your Community• Track & Analyze• Tools & Resources
  41. 41. Follower Count• A measure of your raw distribution power
  42. 42. Twitter Grader• Inputs include followers AND follower influence
  43. 43. @replies• A measure of community engagement & branding• On your profile or via search.twitter.com
  44. 44. Impact on Our Sales Funnel 600 35 500 30 25 400 20 rs Leads sVisitor HubSpot.com  300 Referrals From  15 Twitter 200 10 Leads From Twitter Leads From Twitter 100 5 0 0 New source of visitors & leads
  45. 45. Agenda• Inbound Marketing & the New Rules• Twitter T itter 101• Build Your Network• Engage Your Community• Track & Analyze• Tools & Resources
  46. 46. HubSpot Tracks Relevant Tweets• HubSpot Owner & Marketer tracks industry and company keywords for you.
  47. 47. Tiny URL• Make long URLs fit Twitter’s 140 characters• Other options: bit.ly, poprl.com, etc
  48. 48. Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile optionsFlickr: Jeffery Simpson
  49. 49. Twitter FeedYour Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
  50. 50. Hashtags.org• Follow topics and events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008• Find people talking about similar topics
  51. 51. HubSpotters to FollowHubSpotters• h b hubspot t And more …• Grader www.hubspot.com/twitter/ www hubspot com/twitter/• Onstartups• Bhalligan• PC4media• Prashantkaw• Adbinoor• dunster
  52. 52. Some of Our Favorite Tweeple• Dmscott • ChrisBrogan g• Guykawasaki • Scobleizer• TheOnion • Xenijardin• Tdefren • WholeFoods
  53. 53. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/Mike Volpe Ellie Mirman Rick BurnesVP Inbound Inbound Marketing Inbound MarketingMarketing Manager ManagerTwitter: @T itt @mvolpe l Twitter: @ellieeille Twitter: @rickburnes
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