Taking the plunge a social media workshop

1,073 views
1,020 views

Published on

Taking the plunge a social media workshop

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,073
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Taking the plunge a social media workshop

  1. 1. 1 Sieu thi dien may Viet Long - www.vietlongplaza.com.vnTaking the PlungeA (participatory) Social Media Workshop eduWeb July 20, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  2. 2. 2 Sieu thi dien may Viet Long - www.vietlongplaza.com.vnWhat is “Social Media?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  3. 3. 3 Exercise #1 Let’s be social! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.comDivide the room. Half get pen and paper, the other half don’t. They have to try to get to know each other and then report back atthe end everything they know. 10 minutes
  4. 4. 4 “Social media is online content created by people using highly accessible and scalable publishing technologies...its a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Wikipedia Definition 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  5. 5. 5 “platforms for interaction and networking” Bryan Eisenberg, futurenow 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  6. 6. 6 “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces.” Ted McConnell, Proctor & Gamble 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  7. 7. 7Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  8. 8. 8 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  9. 9. 9 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  10. 10. 9 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  11. 11. 10 social: the interaction of humans with other humansmedia: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  12. 12. 11 social media Participant or data n rm atio info Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  13. 13. 12Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  14. 14. 13Social Media:technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  15. 15. 14 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003postal servicePersia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  16. 16. 15 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  17. 17. 16 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  18. 18. 17 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  19. 19. 18Information in Social Space 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  20. 20. 19 Exercise #2 Let’s Make a Virus! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.comEveryone writes down one short joke, anecdote, trivia fact, etc. on an index card. At the end of the writing period they pass themup to the front. I then shuffle them and hand them out to people. When you get a card if you like it you initial it and pass it on. Ifyou don’t like it then you just hold on to it. At the end we find the ones that had the largest number of initials on them. If peoplereally like something you can re-copy it and hand out the copy to someone else.
  21. 21. 20 only 15% of viral media ever gets passed on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  22. 22. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  23. 23. 22 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  24. 24. 23Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  25. 25. 24Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  26. 26. 25TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  27. 27. 26High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  28. 28. 27 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  29. 29. 28“The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  30. 30. 29One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  31. 31. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  32. 32. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  33. 33. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  34. 34. 31 Exercise #3 Parents in social space... Blog search engine link: http://www.aripaparo.com/archive/000632.html 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.comDepending on internet access in the room, participants can either use their own computers or we can do it collectively on the bigscreen. Either way, the point of the exercise is to pretend that you’re a parent trying to find out what “it’s really like” at aparticular school your child has decided to go to. Give everyone 10 minutes to explore social media spaces.
  35. 35. 32Social Media: A Taxonomy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  36. 36. 33Types of Social Media ๏ Networking ๏ Publishing ๏ News ๏ Collaboration ๏ Media Sharing ๏ Reviews/Opinions/Directories ๏ Organizing ๏ Virtual Worlds 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  37. 37. 34Networking ๏ Person-to-person ๏ Personal profiles ๏ Group creation ๏ Social & Professional ๏ Making connections ๏ Sharing information & media within circle ๏ Invitation functions 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  38. 38. 35 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  39. 39. 36Publishing ๏ Personal tone ๏ Frequent & timely ๏ Text, images, multimedia ๏ Comments ๏ Niche-y, topical ๏ Links/pointers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  40. 40. 37 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  41. 41. 38News ๏ Voting ๏ Links ๏ Commentary ๏ Tagging ๏ Social rewards for content providers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  42. 42. 39 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  43. 43. 40Collaboration ๏ Content Creation ๏ Social governance ๏ Social rewards for creators & editors ๏ Integrated discussion & history ๏ Broad to highly specific ๏ Project-oriented 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  44. 44. 41 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  45. 45. 42Media Sharing ๏ Video, audio, gaming assets, files ๏ Rating system ๏ Comments ๏ Popularity/Voting ๏ Ease of use ๏ Social rewards for content providers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  46. 46. 43 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  47. 47. 44Reviews/Opinions/Directories ๏ Social rewards for “experts” ๏ Ratings & Voting ๏ Open & anonymous ๏ Consumer-oriented (reviews & opinions) ๏ Topic-oriented (directories) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  48. 48. 45 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  49. 49. 46Organizing ๏ Cause-oriented ๏ Advocacy ๏ Include features of other social media ๏ Discussion/debate ๏ Grassroots/Astroturf ๏ Fundraising 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  50. 50. 47 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  51. 51. 48Virtual Worlds/Communities ๏ Community ๏ “Virtual” environments (though not necessarily graphic) ๏ Anonymity ๏ Social interaction ๏ Some corporate/organizational use ๏ High dropoff rate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  52. 52. 49 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  53. 53. 50 Exercise #4 Hunting the Wily Prospect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.comParticipants have to brainstorm ideas for where their prospects (graduate/undergraduate/other) hang out online and based onwhat we’ve learned try to develop a list of potential social media targets for interacting with their prospects. Develop list (10minutes) and discuss.
  54. 54. 51Using Social Media 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  55. 55. 52 Why?* *the big question 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  56. 56. 53Typical Communications Goals ๏ Awareness ๏ Generating Leads ๏ Converting to Enrollments ๏ Development (and Alumni) ๏ Community Relations ๏ Retention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  57. 57. 54 Relationships! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  58. 58. 55Characteristics of Social Media๏ Two-way๏ Many-to-many๏ Informal๏ Personal๏ Interactive๏ Open* *I’m going to fudge on this a bit.๏ Continuous๏ Collaborative 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  59. 59. 56 “Chaos is a friend of mine.” Bob Dylan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  60. 60. 57“there are inherent limits to our understanding and predicting the future at all levels of complexity” Ziauddin Sardar Chaos: A Graphic Guide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  61. 61. 58Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  62. 62. 58Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  63. 63. 58 commitmentRelationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  64. 64. 58 commitment honestyRelationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  65. 65. 58 commitment honesty two-wayRelationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  66. 66. 58 commitment honesty two-wayRelationships: episodic 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  67. 67. 58 commitment honesty two-wayRelationships: episodic common interests 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  68. 68. 58 commitment honesty two-wayRelationships: episodic common interests take work 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  69. 69. 58 commitment honesty two-wayRelationships: episodic common interests take work require trust 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  70. 70. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  71. 71. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  72. 72. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  73. 73. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  74. 74. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  75. 75. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  76. 76. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  77. 77. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  78. 78. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  79. 79. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  80. 80. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  81. 81. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  82. 82. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  83. 83. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  84. 84. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  85. 85. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  86. 86. 59Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  87. 87. 60 Exercise #5 Brainstorm! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.comParticipants break up into groups to tackle a particular communications problem and brainstorm a social media idea to addressthat issue. After 10 minutes, present ideas and discuss.
  88. 88. 61Brainstorming Tasks ๏ Group 1: Awareness ๏ Group 2: Generating Leads ๏ Group 3: Converting to Enrollments ๏ Group 4: Development (and Alumni) ๏ Group 5: Community Relations ๏ Group 6: Retention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  89. 89. 61Brainstorming Tasks ๏ Networking ๏ Group 1: Awareness ๏ Publishing ๏ Group 2: Generating Leads ๏ News ๏ Group 3: Converting to Enrollments ๏ Collaboration ๏ Group 4: Development (and Alumni) ๏ Media Sharing ๏ Group 5: Community Relations ๏ Reviews/Opinions/ Directories ๏ Group 6: Retention ๏ Organizing ๏ Virtual Worlds 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  90. 90. 62Case Studies 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  91. 91. 63 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  92. 92. 64UMBC 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  93. 93. 64UMBC 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  94. 94. 65Rollins College • According to a Rollins 2008 survey of accepted students, 28 percent reported reading the R- Journals during the admission process. • 6,316 different people visited the R-Journals Web site during the 2007-08 academic year. • 7,908 Total Visits • 6,316 Absolute Unique Visitors • 31,587 Pageviews • 00:02:22 Time on Site • 3.99 Average Pageviews • 41.26% Bounce Rate • 80.01% New Visits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  95. 95. 66MoveOn.org 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  96. 96. 67 Why? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  97. 97. 67 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  98. 98. 67 “Hope is not a strategy.” Rick Page 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  99. 99. 68 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  100. 100. 68 ๏ Social media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  101. 101. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  102. 102. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  103. 103. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  104. 104. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  105. 105. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  106. 106. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing ๏ Your reasons are never going to be as important to them as they are to you 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  107. 107. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing ๏ Your reasons are never going to be as important to them as they are to you ๏ You can’t control it. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  108. 108. 69Exercise #6Go do it! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  109. 109. 70 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

×