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Social media strategies instead of tools
 

Social media strategies instead of tools

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Social media strategies instead of tools

Social media strategies instead of tools

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  • The            setup            in            the            video            no            longer            works.           
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    Social media strategies instead of tools Social media strategies instead of tools Presentation Transcript

    • Sieu thi dien may Viet Long - www.vietlongplaza.com.vn social media strategy instead of with Kevin Lim tools cyberculturalist PRSA 5th Aug 2009
    • If you areon twittershare yourthoughts#PRSAtalk
    • the bad news.
    • goodthe bad news.
    • BW Online. July 19, 2004. “The Vanishing Mass Market”
    • http://www.creators.com/comics/speed-bump/28803.html
    • http://manuforti.wordpress.com/2009/03/08/newspaper-death-watch/
    • GDP vs. Ad Spending Source: Veronis Suhler Stevenson; Boston Consulting Group analysis (July 2009)
    • 5, 2 009) ecka rt (July 1 Steven L edia Diet” by ur M“Ba lance Yo
    • “Reputation Statement of Account" by Jason Tester (2004)
    • We live in a world wherethe gatekeepersare losing control. Gary Vaynerchuk winelibrary.tv
    • Spin may work intraditional media, butthe Internethas a built inB.S. detector. Chris Pirillo tech celebrity
    • People relate to peoplenot companies. Tony Hsieh Zappos CEO
    • When reality is labeledunthinkable, it creates asickness in an industry... Clay Shirky technologist
    • Leadership becomesfaith based. Clay Shirky technologist
    • thinking theunthinkable
    • this is an opportunityto start over.
    • Butwe oftenbeginlike this...
    • Should I be usingYoutubeTwitter orFacebook...
    • we turn tothe tools
    • See newer version by Brian Solis & JESS3 at theconversationprism.com
    • Rossiter, J. R., & Danaher, P. J. (1998). Advanced media planning. Boston: Kluwer Academic.
    • instead oftaking aleap offaith
    • we needto thinkstrategyinstead oftools
    • Groundswell: Winning in a World Transformed by Social Technologies (2008)
    • Social Technographics Ladder from Groundswell, Forrester Research, 2008
    • Recruit others to donate ADVOCATE Create a group Host an event Post pictures/videos SOCIAL Write a blog post Join a group Create a profilePERSONAL Post a comment Make a donation Sign up for e-mail/SMS Friend on social networks “Barack Obama’s Social Media Toolkit” by Monte Lutz (Feb 2009) http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit
    • Amy Jo Kim’s Community Building on the Web (Peachpit, 2000)
    • Groundswell: Winning in a World Transformed by Social Technologies (2008)
    • USA Today, July 24, 2009
    • USA Today, July 24, 2009
    • USA Today, July 24, 2009
    • Mike Arauz’s Spectrum of Online Friendship (April 2009)http://www.slideshare.net/mikearauz/spectrum-of-online-friendship
    • Designing for the Social Web: The Usage Lifecycle http://bokardo.com/archives/designing-for-the-social-web-the-book/
    • so what’s a goodstrategy
    • campaignsso similarso different
    • three wordstransparency novelty risky
    • The good news is there is freedom ofspeech and the bad news is there is freedom of speech Robert Passikoff Brand Keys President“Skittles Pulls Twitter Campaign” by Laurie Sullivan, March 4, 2009
    • three wordscompetitive controlled exclusive
    • long term brand strategy
    • long term brand strategy
    • customer support
    • tactical strategies fortwitter
    • brand awareness
    • “Squarespace: Give an iPhone, Get Awareness” http://www.thehumanisticstrategist.com/articles/2009/6/12/squarespace-give-an-iphone-get-awareness.html
    • rewarding fans
    • rewarding fans
    • rewarding fans
    • new sales channel
    • new sales channel
    • integrating social media
    • integrating social media
    • socialmediais 24/7
    • humanscan’t scale
    • Kathy Sierra, Is Twitter TOO good? (16 March, 2007)http://headrush.typepad.com/creating_passionate_users/2007/03/is_twitter_too_.html
    • Cathy, 4th August 2009
    • Despair Incs Social Media Venn Diagram
    • search.twitter.com
    • tweetgrid.com
    • tweetdeck desktop app
    • reader.google.com
    • informationoverload hasalways existed
    • true problemfilter failure Clay Shirky technologist
    • filteringtools I use
    • multiple accounts multiple users keyword monitoring on duty notifications tweet assignmentsconversation threading rich profiles click tracking tweet scheduling multi account posting message archivecotweet.com
    • Buzz TrendingSentiment Detection Influence ScoringMarket Segmentation Site RankingMedia Segmentation JamiQ
    • demo
    • Questions
    • How often should wecommunicate with our supporters throughTwitter and Facebook?
    • Who in my small shop should manage our social networkingaccounts? Volunteer?
    • What should my organizationsFacebook fan page really look like?
    • Do you see social webbeing over-populated with cause related marketing?
    • Will I "turn off" traditional donors with all this hypeabout social media?
    • How do I overcome abad remark about ourorganization through the social web?
    • Jeffery Gitomer’s Little Black Book of Connections (2006)
    • Thank YouLet’s chat...@brainoperatheory.isthereason.com