Social media strategies instead of tools

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Social media strategies instead of tools

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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Social media strategies instead of tools

  1. 1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vn social media strategy instead of with Kevin Lim tools cyberculturalist PRSA 5th Aug 2009
  2. 2. If you areon twittershare yourthoughts#PRSAtalk
  3. 3. the bad news.
  4. 4. goodthe bad news.
  5. 5. BW Online. July 19, 2004. “The Vanishing Mass Market”
  6. 6. http://www.creators.com/comics/speed-bump/28803.html
  7. 7. http://manuforti.wordpress.com/2009/03/08/newspaper-death-watch/
  8. 8. GDP vs. Ad Spending Source: Veronis Suhler Stevenson; Boston Consulting Group analysis (July 2009)
  9. 9. 5, 2 009) ecka rt (July 1 Steven L edia Diet” by ur M“Ba lance Yo
  10. 10. “Reputation Statement of Account" by Jason Tester (2004)
  11. 11. We live in a world wherethe gatekeepersare losing control. Gary Vaynerchuk winelibrary.tv
  12. 12. Spin may work intraditional media, butthe Internethas a built inB.S. detector. Chris Pirillo tech celebrity
  13. 13. People relate to peoplenot companies. Tony Hsieh Zappos CEO
  14. 14. When reality is labeledunthinkable, it creates asickness in an industry... Clay Shirky technologist
  15. 15. Leadership becomesfaith based. Clay Shirky technologist
  16. 16. thinking theunthinkable
  17. 17. this is an opportunityto start over.
  18. 18. Butwe oftenbeginlike this...
  19. 19. Should I be usingYoutubeTwitter orFacebook...
  20. 20. we turn tothe tools
  21. 21. See newer version by Brian Solis & JESS3 at theconversationprism.com
  22. 22. Rossiter, J. R., & Danaher, P. J. (1998). Advanced media planning. Boston: Kluwer Academic.
  23. 23. instead oftaking aleap offaith
  24. 24. we needto thinkstrategyinstead oftools
  25. 25. Groundswell: Winning in a World Transformed by Social Technologies (2008)
  26. 26. Social Technographics Ladder from Groundswell, Forrester Research, 2008
  27. 27. Recruit others to donate ADVOCATE Create a group Host an event Post pictures/videos SOCIAL Write a blog post Join a group Create a profilePERSONAL Post a comment Make a donation Sign up for e-mail/SMS Friend on social networks “Barack Obama’s Social Media Toolkit” by Monte Lutz (Feb 2009) http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit
  28. 28. Amy Jo Kim’s Community Building on the Web (Peachpit, 2000)
  29. 29. Groundswell: Winning in a World Transformed by Social Technologies (2008)
  30. 30. USA Today, July 24, 2009
  31. 31. USA Today, July 24, 2009
  32. 32. USA Today, July 24, 2009
  33. 33. Mike Arauz’s Spectrum of Online Friendship (April 2009)http://www.slideshare.net/mikearauz/spectrum-of-online-friendship
  34. 34. Designing for the Social Web: The Usage Lifecycle http://bokardo.com/archives/designing-for-the-social-web-the-book/
  35. 35. so what’s a goodstrategy
  36. 36. campaignsso similarso different
  37. 37. three wordstransparency novelty risky
  38. 38. The good news is there is freedom ofspeech and the bad news is there is freedom of speech Robert Passikoff Brand Keys President“Skittles Pulls Twitter Campaign” by Laurie Sullivan, March 4, 2009
  39. 39. three wordscompetitive controlled exclusive
  40. 40. long term brand strategy
  41. 41. long term brand strategy
  42. 42. customer support
  43. 43. tactical strategies fortwitter
  44. 44. brand awareness
  45. 45. “Squarespace: Give an iPhone, Get Awareness” http://www.thehumanisticstrategist.com/articles/2009/6/12/squarespace-give-an-iphone-get-awareness.html
  46. 46. rewarding fans
  47. 47. rewarding fans
  48. 48. rewarding fans
  49. 49. new sales channel
  50. 50. new sales channel
  51. 51. integrating social media
  52. 52. integrating social media
  53. 53. socialmediais 24/7
  54. 54. humanscan’t scale
  55. 55. Kathy Sierra, Is Twitter TOO good? (16 March, 2007)http://headrush.typepad.com/creating_passionate_users/2007/03/is_twitter_too_.html
  56. 56. Cathy, 4th August 2009
  57. 57. Despair Incs Social Media Venn Diagram
  58. 58. search.twitter.com
  59. 59. tweetgrid.com
  60. 60. tweetdeck desktop app
  61. 61. reader.google.com
  62. 62. informationoverload hasalways existed
  63. 63. true problemfilter failure Clay Shirky technologist
  64. 64. filteringtools I use
  65. 65. multiple accounts multiple users keyword monitoring on duty notifications tweet assignmentsconversation threading rich profiles click tracking tweet scheduling multi account posting message archivecotweet.com
  66. 66. Buzz TrendingSentiment Detection Influence ScoringMarket Segmentation Site RankingMedia Segmentation JamiQ
  67. 67. demo
  68. 68. Questions
  69. 69. How often should wecommunicate with our supporters throughTwitter and Facebook?
  70. 70. Who in my small shop should manage our social networkingaccounts? Volunteer?
  71. 71. What should my organizationsFacebook fan page really look like?
  72. 72. Do you see social webbeing over-populated with cause related marketing?
  73. 73. Will I "turn off" traditional donors with all this hypeabout social media?
  74. 74. How do I overcome abad remark about ourorganization through the social web?
  75. 75. Jeffery Gitomer’s Little Black Book of Connections (2006)
  76. 76. Thank YouLet’s chat...@brainoperatheory.isthereason.com

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