0
Twitter for Marketing & PRO’Reilly Twitter Bootcamp - Webinar PreviewMike VolpeHubSpot VP MarketingTwitter: @mvolpe       ...
Twitter is a Big Deal              More website visitors than             NY Times or Washington Post. http://siteanalytic...
Is Twitter for Business?
Twitter for PR          Need to urgently speak with a business that is very          actively leveraging social media stra...
Twitter for Marketing • 10% of our blog traffic • 3rd biggest single traffic source • 7% of Twitter visitors convert to le...
Twitter for Business • Customer service • Brand building • PR • Lead generation         Siêu thị điện máy Việt Long www.vi...
Assumptions • You know the basics of Twitter for   personal use • Interested in using Twitter for   Marketing
How to Succeed With Twitter        Track &            Build Your        Analyze             Network                   Enga...
Twitter Grader      Score evaluates overall authority / influence
Put a Bio in Your Profile
Identify Yourself in Your Bio
Put a Link in Your Profile
Follow to Get Followers
Follow Top Twitter Users             twitter.grader.com/topusers
See Who Thought-Leaders Follow             twitter.com/dmscott
Who’s Talking About Your Keywords?        search.twitter.com/search?q=lead+generation
Follow Like Minded People            twitter.grader.com/search
Engage With People                 10,000 followers                 2,000 followers
Follow People Who Follow You
Following-to-Follower Ratio
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Save Testimonials  http://twitter.com/Scobleizer/statuses/774666561
Use Favorites to Save Highlights          twitter.com/HubSpot/favourites
Tweets-per-Day Best Practice
What are ReTweets
What are ReTweets?    RT @username: Original Tweet                OR    Original Tweet Via @username
Why Do You Want ReTweets?• Followers• Buzz• Traffic
Offer Value to Get ReTweets•   How To’s and Instructional Content•   News, especially breaking news•   Warnings (viruses o...
Final Advice from MC Hammer“Forget the numbers. Just be interesting.”
Attend the Twitter Bootcamp for More! Things not covered today: • Twitter for customer service • Twitter and brand buildin...
Thank You!Bootcamp:http://training.oreilly.com/twitterbootcamp/Webinar Questions:http://www.inboundmarketing.com/content/o...
Upcoming SlideShare
Loading in...5
×

O reilly twitter for marketing mike volpe

448

Published on

O reilly twitter for marketing mike volpe

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
448
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "O reilly twitter for marketing mike volpe"

  1. 1. Twitter for Marketing & PRO’Reilly Twitter Bootcamp - Webinar PreviewMike VolpeHubSpot VP MarketingTwitter: @mvolpe Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
  2. 2. Twitter is a Big Deal More website visitors than NY Times or Washington Post. http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/
  3. 3. Is Twitter for Business?
  4. 4. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes
  5. 5. Twitter for Marketing • 10% of our blog traffic • 3rd biggest single traffic source • 7% of Twitter visitors convert to leads • Hundreds of leads for HubSpot
  6. 6. Twitter for Business • Customer service • Brand building • PR • Lead generation Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
  7. 7. Assumptions • You know the basics of Twitter for personal use • Interested in using Twitter for Marketing
  8. 8. How to Succeed With Twitter Track & Build Your Analyze Network Engage With Your Community
  9. 9. Twitter Grader Score evaluates overall authority / influence
  10. 10. Put a Bio in Your Profile
  11. 11. Identify Yourself in Your Bio
  12. 12. Put a Link in Your Profile
  13. 13. Follow to Get Followers
  14. 14. Follow Top Twitter Users twitter.grader.com/topusers
  15. 15. See Who Thought-Leaders Follow twitter.com/dmscott
  16. 16. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
  17. 17. Follow Like Minded People twitter.grader.com/search
  18. 18. Engage With People 10,000 followers 2,000 followers
  19. 19. Follow People Who Follow You
  20. 20. Following-to-Follower Ratio
  21. 21. It’s a Discussion, Not a Broadcast
  22. 22. Follow Your Brand in Conversations
  23. 23. Save Testimonials http://twitter.com/Scobleizer/statuses/774666561
  24. 24. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
  25. 25. Tweets-per-Day Best Practice
  26. 26. What are ReTweets
  27. 27. What are ReTweets? RT @username: Original Tweet OR Original Tweet Via @username
  28. 28. Why Do You Want ReTweets?• Followers• Buzz• Traffic
  29. 29. Offer Value to Get ReTweets• How To’s and Instructional Content• News, especially breaking news• Warnings (viruses or scams)• Freebies and Contests
  30. 30. Final Advice from MC Hammer“Forget the numbers. Just be interesting.”
  31. 31. Attend the Twitter Bootcamp for More! Things not covered today: • Twitter for customer service • Twitter and brand building • Hashtags • Twitter for events & conferences • Tweetups • Using Twitter with blogs, Facebook…
  32. 32. Thank You!Bootcamp:http://training.oreilly.com/twitterbootcamp/Webinar Questions:http://www.inboundmarketing.com/content/oreilly-twitter-webinarMike VolpeHubSpot VP MarketingTwitter: @mvolpe
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×