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How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
How to use social media for branding
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How to use social media for branding

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How to use social media for branding

How to use social media for branding

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  • 1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vn How to Use Social Media To Build Your Brand Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes
  • 2. Agenda I. About HubSpot & Inbound Marketing II. How Branding Is Changing III. III How to Cultivate Your Brand IV. Measuring Your Brand2
  • 3. Who’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 1800+ customers 100+ employees 1800 customers, 1003
  • 4. Traditional Marketing (Outbound)4
  • 5. Marketing Today (Inbound)5
  • 6. How Do Growing Companies Market? 1950 - 2000 2000 - 20506
  • 7. Agenda I. About HubSpot & Inbound Marketing II. How Branding Is Changing III. III How to Cultivate Your Brand IV. Measuring Your Brand7
  • 8. How Much Focus on Brand? Allocation of HubSpot Marketing Time & Resources Other 10% Brand 30% Leads & Sales 60%8
  • 9. What Is a Brand? Flickr: Ed Yourdon Flickr: Earl – What I Saw 2.0 A set of promises.9
  • 10. Brand Trust Helps With Conversion Website Visitors Leads Customers10
  • 11. How Is a Brand Defined? Flickr: Susan NYC By people who talk.11
  • 12. Trust Built From the Top Down …12
  • 13. … Is Easily Broken13
  • 14. How Brands Used to Get Made Hire an agency Your brand comes out, out wrapped in plastic Flickr: jamesjyu14
  • 15. The Brand Assembly Line Flickr: Rickydavid15
  • 16. How Brands Are Built Today Cultivate Cultivate Cultivate Cultivate Cultivate Watch your brand grow. Flickr: swisscan16
  • 17. Cultivated Branding Flickr: swisscan17
  • 18. Agenda I. About HubSpot & Inbound Marketing II. How Branding Is Changing III. III How to Cultivate Your Brand IV. Measuring Your Brand18
  • 19. How Do You Cultivate Your Brand? Community Product Content Company19
  • 20. People Talk About Great Products20
  • 21. Tip: Save Highlights as Favorites21
  • 22. And Answer Question About Them22
  • 23. How Your Company Can Help23
  • 24. Be Transparent24
  • 25. All Your Employees Are Marketers25
  • 26. A Nice-Looking Restaurant Site
  • 27. Another Nice-Looking Restaurant Site What’s the difference?
  • 28. Content Builds Deeper Trust28
  • 29. How Many Tickets Do You Have?
  • 30. More Visitors30
  • 31. What Kind of Content? Content about your Content about your company. + industry.31
  • 32. What Content Channels Are Best?• Blogg• Podcast• Videos Vid• Photos o os• Presentations• eBooks• News Releases
  • 33. Get Into the Content Mindset • Make emails into blog posts • Turn forum posts into blog posts • Sh t videos at events Shoot id t t • Interview customers for your b og blog • Repurpose company data for public reports • Share lessons you learnFlick Photo: Cindiann
  • 34. How to Cultivate With Social Media Listen Share Your Content Listen More Li t M Build Relationships34
  • 35. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking A ki questions ti • Answering questions • Building trust • Building a reputation35
  • 36. What Are They Saying About You? Places to listen • Search.Twitter.com • google.com/blogsearch • Technorati.com T h ti • Existing blogs • Industry Twitterers36
  • 37. Follow the Conversation Via RSS How to sign up: Google.com/reader37
  • 38. Participate in Q&A • Facebook Discussions • Yahoo! Answers • LinkedIn Q&A and Discussions38
  • 39. How I Track Conversations39
  • 40. Distribute Your Content40
  • 41. Good Content Spreads41
  • 42. What Gets Shared? Rarely Frequently Shared Shared • Product info • New data • Free trials • Funny videos • Software documentation • Top-notch blog posts42
  • 43. Agenda I. About HubSpot & Inbound Marketing II. How Branding Is Changing III. III How to Cultivate Your Brand IV. Measuring Your Brand43
  • 44. Track Twitter Grade Go to: http://Twitter.Grader.com44
  • 45. Track Reach45
  • 46. Track Direct Traffic46
  • 47. Track Conversions47
  • 48. Track Brand Keywords48
  • 49. Final Thoughts … Fi l Th ht49
  • 50. Build Leverage50
  • 51. Too Many Pieces to Put Together! d.j.k. on flickr51
  • 52. HubSpot Puts the Pieces Together52
  • 53. Thank You! Software: www.HubSpot.com/Trial Community: www.inboundmarketing.com Free Tools: www.Grader.comRick BurnesMarketing Manager @HubSpot @H bSpotTwitter: @rickburnes

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