How to create an internet marketing strategy
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How to create an internet marketing strategy

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How to create an internet marketing strategy How to create an internet marketing strategy Presentation Transcript

  • Karen McNulty Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn
  • Can you afford not to integrate internet marketing into your 2010 marketing plan?
    • When I took office, only high energy physicists had ever heard of what is called the Worldwide Web.... Now even my cat has its own page.
    • Bill Clinton
  • What is Internet Marketing? Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn
    • Using your website as a marketing tool
    • Distributing news and press releases online
    • Social Networking (blogs, and social networks (like Facebook, MySpace), YouTube, forums and Wikis)
    • Online advertising (pay per click, banner advertising, affiliate marketing)
    • Email marketing
    • Viral marketing
    • Search Engine Optimisation
  • Why should you be doing it?
    • It’s more measurable than many traditional marketing methods
    • Your customers are there already
    • It’s very cost effective
    • It’s here to stay
    • Your business may not survive without it…
    • My customers don’t use social networks, we sell to other businesses
    • The internet is for young people, they aren’t our customers
    • We haven’t got time
    • It’s a flash in the pan
    Not convinced?
    • Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time.
    • Nielson Report March 2009
  •  
  •  
    • 18.3 million households in the UK (70 per cent) had Internet access in 2009.
    • This is an increase of just under 2 million households (11 per cent) over the last year and 4 million households (28 per cent) since 2006.
    • In 2000 there were 360,985,492 internet users worldwide
    • In 2009, there were 1,733,993,741
    • 52% of Europe’s population is online and 72% of North America
  • Just young people?
    • Facebook has more than 175 million users
    • (Its fastest growing demographic is people over 30)
    • LinkedIn more than 30 million members
    • Twitter more than 7 million users (1.8 million in the UK)
    • YouTube and Google Video more than 3 billion visitors per month in the UK
    • Wikipedia more than 9 million visitors per month
  • Internet Marketing in Practice
    • Business to Consumer
    Innocent Drinks
  • Website
  • Facebook
  • YouTube
  • Email Newsletter
  • Wikipedia
    • Business to Business
    Dell Computers
  • Website
  • Facebook
  • Twitter
  • Email Newsletter
    • What are your objectives?
    • - brand awareness
    • - engaging with your customers
    • - sales
    • - Increasing website traffic
    • How will you measure them?
    Your Internet Marketing Plan
  • Your website
    • Establish your brand
    • Landing pages are critical – is it interactive?
    • Be updated regularly
    • Provide a shop-window to your products or services
    • Allow visitors access to your social networks
  • Online PR
    • Press releases go further on the Internet
    • Add news to your website too
    • Measure the appearance of your releases with Google Alerts and PR website statistics
    • A lso Flickr, MySpace, Slideshare and social bookmarking (Digg, Delicicious, Technorati)
    • What is your target audience using?
    • What are people saying about your products, brand, marketplace?
    • Join in or miss out.
    Social Networking
    • Google receives 299 million search requests globally in May 2009
    • $58.1 billion spent on online advertising in 2009, 13.2% of advertising spend across the world (Online Media Daily www.mediapost.com)
    • Pay per click generally more targeted and successful than paid banner advertising
    • Set budgets, objectives and analyse statistics rigorously
    Online advertising
    • It works!
    • Establish trust with your brand
    • Personalise all messages
    • Segment your lists
    • Use them to sell
    • Measure and evaluate what works and what doesn’t (conversions)
    Email marketing The UK market for email marketing platforms and services was worth £254m in 2008 and is predicted to grow by an estimated 15% to a value of £292m by the end of 2009. (Econsultancy.com)
    • Not just for big corporate players
    • Can you be a creative on a tight budget?
    • Very effective method to get visitors to you using social media
    • Video as much as you can - practice
    Viral Marketing
  •  
    • Oct 30 th 2006 – the idea
    • CEO starring
    • 700% increase in turnover from 2006 – 2009
    • 967,000 views per video
    • Now use Facebook, Twitter and website as social media mix to promote campaign
    • $85 starting budget
    Blendtec’s story
    • W hat are your most important keywords going to be in 2010? Research using Google Keyword Tool- have you got it right?
    • Content continues to be important – update regularly and introduce optimised new media such as video
    • Page Titles and descriptions!
    • Plan to regularly update and check
    Search Engine Optimisation
    • It’s far more cost effective and more measurable in every case
    • What you do on the Internet will still be there next year and the year after…
    • Our customers’ behaviour has changed – they use the internet to research, review, learn and make buying decisions
    • Social media is still growing
    Why Internet Marketing has to form part of your marketing plan for 2010
    • Karen McNulty
    • www.marketingpicture.co.uk
    • Email : karenm@marketingpicture.co.uk
    • Tel 01778 338184
    Come and talk to us about how to implement internet marketing in your business.