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Mobile Vas 20 Cases Vietiep
 

Mobile Vas 20 Cases Vietiep

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Mobile Vas 20 Cases Vietiep Mobile Vas 20 Cases Vietiep Presentation Transcript

  • Mobile VAS 2.0 Cases. Denis Bulichenko [email_address]
  • VAS 2.0 channels
    • Audio Call
    • Video С all
    • Streaming Content
    • Application
    • SMS/MMS
    • WAP/WEB
    • OTA
    • Organizational services
  • Plethora of VAS
    • Video Chat
    • Video Advertisement
    • Video Portal
    • Video Conferencing
    • Video Messaging
    • Mobile Video Tubing
    • Background Music
    • Multiplayer Gaming
    • Internet Security
    • Reality Show Access
    • And many more…
  • Video dating
    • Value:
    • Video call access
    • Internet call access
    • Promotion:
    • Just real dating
    • Results:
    • Additional revenue
    • Popular service
    • Video call promotion
    • References:
    • UK
  • Avatar Video chat
    • Value:
    • Video call access
    • Anonymous conversation
    • Non 3G area termination
    • Promotion:
    • Anonymous
    • Video SMS
    • Results:
    • Additional revenue
    • Video call promotion
    • References:
    • SMART (Philippines)
  • Video IVR
    • Value:
    • Video access to the content
    • Ad insertion
    • Faster self service
    • Promotion:
    • Innovative service
    • Video call for everyone
    • Results:
    • Additional revenue
    • Video call promotion
    • Increased loyalty
    • References:
    • Orange (France)
    • T-Mobile (Germany)
    • Vodafone (Germany)
  • Mobile TV
    • Value:
    • Standard player VS MNO branded
    • EPG for close to standard TV experience
    • Dynamic Bit Rate Adaptation
    • Promotion:
    • Be mobile – watch everywhere
    • Multimedia experience on the phone
    • Results:
    • Additional revenue
    • Increased loyalty
  • Video On Demand
    • Value:
    • Buy content through WAP/SMS/Subscription
    • Everywhere content access
    • Thematic content
    • Promotion:
    • Socializing video
    • Right video in right moment
    • Results:
    • Additional revenue
    • Increased loyalty
  • Participation TV
    • Value:
    • Mobile reporters
    • Random events
    • Televoting and comments
    • Interactive TV
    • Promotion:
    • TV Channels
    • Participation
    • Results:
    • Additional revenue
    • Video call promotion
    • References:
    • Three (UK)
    • France 3
  • Video Surveillance
    • Value:
    • Public cameras
    • Private cameras
    • Remote cameras control
    • Promotion:
    • Mass market surveillance
    • Virtual traveling
    • Results:
    • Additional revenue
    • Mass market and corporate increased loyalty
    • References:
    • AT&T (USA)
    • T-Mobile (Czech)
  • VCCTV
    • Video Call Completion To Voice
    • Value:
    • 3G to 2G video call
    • Avatars customization
    • Lips synchronization
    • Promotion:
    • Video call to all your friends
    • Personalize your avatar
    • Results:
    • Additional revenue
    • Video call promotion
  • Mobile Karaoke
    • Value:
    • Song choosing by DTMF
    • Performance record
    • Your personal singing on RBT
    • Promotion:
    • Sing everywhere
    • Customize you RBT
    • Results:
    • Additional revenue
    • Video call promotion
    • References:
    • Vodafone (Greece)
    • Grammy (Thailand)
  • Video Push
    • Value:
    • Breaking news alerts
    • Video reminders
    • Video Mail with Internet Mail Box
    • Promotion:
    • Fastest video news
    • Results:
    • Additional revenue
    • Video call promotion
  • Reality Show Access
    • Value:
    • Cameras switching
    • Real watching
    • Personal show
    • Promotion:
    • Watch everywhere when you would like to
    • Results:
    • 100 000 connections during first week in Sweden
    • Video call promotion
    • Large video show audience increased loyalty
    • References:
    • Three (UK)
  • See Me TV
    • Value:
    • UGC concept
    • Earn money for interesting video
    • Watch and vote for video
    • Promotion:
    • Earn money
    • Socialize with video
    • Results 4 months later:
    • Additional revenue
    • 30 000 publications
    • 1mln downloads
    • References:
    • Three (UK)
    • EyeVibe
  • Mobile Advertising
    • Value:
    • Video call
    • SMS/MMS
    • WAP/WEB
    • Promotion:
    • Pay less Get more
    • Results:
    • Additional revenue
    • Increase in subscribers base
  • Video Conferencing
    • Value:
    • Ad Hoc Conferencing and On Demand
    • Audio/Video participants
    • Flash client
    • Promotion:
    • Business needs
    • Effective meetings
    • Results:
    • Additional revenue
    • Business segment increased loyalty
    • References:
    • H3G (Hong Kong)
  • Video Messaging
    • Value:
    • Video Call, MMS, VoD delivery
    • Content rich personal messages
    • Promotion:
    • Express yourself
    • Impress others
    • Results:
    • Additional revenue
    • Increased loyalty
    • References:
    • T-Mobile (USA)
    • Verizon (USA)
  • Mobile Radio
    • Value:
    • MNO branded or standard player
    • Melody from the Air purchase
    • Personal RBT creation
    • Promotion:
    • Listen everywhere
    • Interactive radio
    • Results:
    • Additional revenue
    • Increased loyalty
    • References:
    • T-Mobile (Hungary)
    • Sprint, AT&T (USA)
  • Background Music
    • Value:
    • DTMF control of audio effects
    • Background music or special sound
    • Promotion:
    • Hide your place
    • Customize your calls
    • Results:
    • Additional revenue
    • Increased loyalty
  • MMS chain
    • Value:
    • Virus Marketing
    • Funny MMSes for forwarding to friends
    • Collection of personal chain
    • Promotion:
    • Additional bonuses
    • Social groups of subscribers
    • Results:
    • MMS traffic increase
    • Advertising revenue
  • Multiplayer Mobile Gaming
    • Value:
    • Mobile Games go multiplayer
    • Gamers creating groups
    • Games are promoted by huge industry
    • Promotion:
    • Competition , tournaments, cups
    • Results:
    • Internet traffic increase
    • Conferencing during game
    • Mobile portal popularity
    • Increased loyalty
  • Internet Protection
    • Value:
    • Control Internet
    • Harmful content prevention
    • Access Lists
    • Promotion:
    • Defend children
    • Protect phone
    • Results:
    • Internet traffic increase
    • Increased loyalty (especially for family subscribers)
  • Mobile Sharing
    • Value:
    • Share multimedia content
    • Get latest multimedia content
    • Communications about content
    • Promotion:
    • Publish mobile photo and video
    • Sync multimedia with PC
    • Sync multimedia with Social Networking Sites
    • Results:
    • Internet traffic increase
    • Increased loyalty
  • Orb
    • Value:
    • Personal streaming from PC
    • Single multimedia center
    • Promotion:
    • Multimedia Center
    • Be unique
    • Results:
    • Internet traffic increase
    • Increased loyalty
  • Mobile Flash
    • Value:
    • Any file, anywhere, anyhow
    • Automatic sync
    • Simple Exchange
    • Promotion:
    • Virtual Flash Drive
    • Results:
    • Internet traffic increase
    • Increased loyalty (corporate subscribers)
  • Soonr
    • Value:
    • All files in the cloud
    • Ubiquitous access
    • One-touch cloud search
    • Mobile display
    • Remote print and fax
    • Collaboration from anywhere
    • Promotion:
    • Mandatory for sales force
    • Results:
    • Internet traffic increase
    • Increased loyalty (especially in business segment)
  • Vringo
    • Value:
    • Video Ring Back for voice calls
    • Interesting video greetings
    • Personalized video clips
    • Promotion:
    • Personalization
    • Present yourself
    • Results:
    • Internet traffic increase
    • Increased loyalty