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Facebook & Twitter for hotels and destinations

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Facebook & Twitter for hotels and destinations Presentation Transcript

  • 1. Facebook & Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 2. Facebook & Twitter
    • integrated in real time search by Google & bing
    • biggest player in their segment
    • big influence in social media/social graph
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 3. Facebook facts Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 4. Facebook facts
    • biggest international social network of the world
    • >520 million users
    • in USA: delivers more traffic to websites than google
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 5. Facebook facts
    • average user has 130 friends on FB
    • more than 60 million status updates each day
    • 50 % of active users log on to FB in any given day
    • average user spends >55 minutes/day
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 6. Facebook facts
    • >130 million mobile FB users
    • mobile FB users twice more active than non-mobile users
    • More than 2.5 billion picture uploads each month
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 7. Facebook can help you to...
    • connect you with your (future) guests
    • get to know more about your guests
    • get realtime feedback
    • see what competitors do
    • be closer to new trends
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 8. page, group or profile?
    • groups: for users sharing interests
    • profile: for individuals
    • pages: for companies, brands and organizations
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 9. content & communication is king Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 10. content & communication is king Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 11. who can visit your page? everybody (incl Google) Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 12. target the language of your guests Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 13. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 14. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 15. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 16. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 17. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 18. Use Apps Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 19. Use Apps Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 20. Facebook Ads Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 21. Use Facebook Places/Deals Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 22. Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 23. Twitter facts
    • 160 million users
    • microblog: max 140 letters
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 24. Twitter can help you to...
    • show your competence
    • connect you with your (future) guests
    • monitor the buzz
    • filter for keywords and trends
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 25. Twitter Trends
    • via hashtags (#) and popular words
    • use it as a 1-click-filter
    • also paid trends (promoted)
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 26. Find relevant tweeters
    • http://twitter.com/invitations/find_on_twitter
    • http://tweepz.com/
    • http://twitdir.com/
    • http://www.twellow.com/
    • http://wefollow.com/
    • http://www.crazybob.org/twubble/
    • http://whoshouldifollow.com/
    • http://mrtweet.com/
    Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 27. Hootsuite: Track multiple accounts and keywords Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 28. Twitter best practice Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 29. Hyatt Concierge on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 30. Hilton Hotels on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 31. Hotel Lucia on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 32. Visit Seattle on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 33. flight search on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 34. Unser Social Media Marketing Buch für Einsteiger Anfang 2011 im Buchhandel und online erhältlich! Jetzt online bestellen! Karim-Patrick Bannour viermalvier.at Social Multi Media
  • 35. Kontaktieren Sie uns: Web: http://www.viermalvier.at Blog: http://blog.viermalvier.at Die Salzburger Social Media-Agentur viermalvier.at hilft Unternehmen, Organisationen und großen Marken bei der Einrichtung, Umsetzung und Betreuung von erfolgreichen Social Media-Konzepten. Social Media-Konzepte, Blog, Social Media Newsroom, Facebook Seiten, FBML, Facebook Apps, Facebook Places, Foursquare, Mobile Marketing, Twitter, YouTube-Channels, Flickr, virale Kampagnen, Workshops, Seminare, Kurse, Vorträge, Social Media Monitoring, Video-Seeding, ... Karim-Patrick Bannour viermalvier.at Social Multi Media