Facebook &
Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media
Facebook & Twitter
• integrated in real time search by
Google & bing
• biggest player in their segment
• big influence in ...
Facebook facts
Karim-Patrick Bannour viermalvier.at Social Multi Media
Facebook facts
• biggest international social network
of the world
• >520 million users
• in USA: delivers more traffic to...
Facebook facts
• average user has 130 friends on FB
• more than 60 million status updates
each day
• 50 % of active users ...
Facebook facts
• >130 million mobile FB users
• mobile FB users twice more active
than non-mobile users
• More than 2.5 bi...
Facebook can help you to...
• connect you with your (future) guests
• get to know more about your guests
• get realtime fe...
page, group or profile?
• groups: for users sharing interests
• profile: for individuals
• pages: for companies, brands an...
content & communication is king
Karim-Patrick Bannour viermalvier.at Social Multi Media
content & communication is king
Karim-Patrick Bannour viermalvier.at Social Multi Media
who can visit your page?
everybody (incl Google)
Karim-Patrick Bannour viermalvier.at Social Multi Media
target the language of your guests
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use Apps
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use Apps
Karim-Patrick Bannour viermalvier.at Social Multi Media
Facebook Ads
Karim-Patrick Bannour viermalvier.at Social Multi Media
Use Facebook Places/Deals
Karim-Patrick Bannour viermalvier.at Social Multi Media
Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media
Twitter facts
• 160 million users
• microblog: max 140 letters
Karim-Patrick Bannour viermalvier.at Social Multi Media
Twitter can help you to...
• show your competence
• connect you with your (future)
guests
• monitor the buzz
• filter for ...
Twitter Trends
• via hashtags (#) and
popular words
• use it as a 1-click-filter
• also paid trends
(promoted)
Karim-Patri...
Find relevant tweeters
• http://twitter.com/invitations/find_on_twitter
• http://tweepz.com/
• http://twitdir.com/
• http:...
Hootsuite: Track multiple accounts
and keywords
Karim-Patrick Bannour viermalvier.at Social Multi Media
Twitter best practice
Karim-Patrick Bannour viermalvier.at Social Multi Media
Hyatt Concierge on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media
Hilton Hotels on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media
Hotel Lucia on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media
Visit Seattle on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media
flight search on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media
Unser
Social Media
Marketing Buch
für Einsteiger
Anfang 2011 im
Buchhandel und
online erhältlich!
Jetzt online bestellen!
...
Kontaktieren Sie uns:
Web: http://www.viermalvier.at
Blog: http://blog.viermalvier.at
Die Salzburger Social Media-Agentur ...
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Facebook & Twitter for hotels and destinations

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Facebook & Twitter for hotels and destinations

  1. 1. Facebook & Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  2. 2. Facebook & Twitter • integrated in real time search by Google & bing • biggest player in their segment • big influence in social media/social graph Karim-Patrick Bannour viermalvier.at Social Multi Media
  3. 3. Facebook facts Karim-Patrick Bannour viermalvier.at Social Multi Media
  4. 4. Facebook facts • biggest international social network of the world • >520 million users • in USA: delivers more traffic to websites than google Karim-Patrick Bannour viermalvier.at Social Multi Media
  5. 5. Facebook facts • average user has 130 friends on FB • more than 60 million status updates each day • 50 % of active users log on to FB in any given day • average user spends >55 minutes/day Karim-Patrick Bannour viermalvier.at Social Multi Media
  6. 6. Facebook facts • >130 million mobile FB users • mobile FB users twice more active than non-mobile users • More than 2.5 billion picture uploads each month Karim-Patrick Bannour viermalvier.at Social Multi Media
  7. 7. Facebook can help you to... • connect you with your (future) guests • get to know more about your guests • get realtime feedback • see what competitors do • be closer to new trends Karim-Patrick Bannour viermalvier.at Social Multi Media
  8. 8. page, group or profile? • groups: for users sharing interests • profile: for individuals • pages: for companies, brands and organizations Karim-Patrick Bannour viermalvier.at Social Multi Media
  9. 9. content & communication is king Karim-Patrick Bannour viermalvier.at Social Multi Media
  10. 10. content & communication is king Karim-Patrick Bannour viermalvier.at Social Multi Media
  11. 11. who can visit your page? everybody (incl Google) Karim-Patrick Bannour viermalvier.at Social Multi Media
  12. 12. target the language of your guests Karim-Patrick Bannour viermalvier.at Social Multi Media
  13. 13. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  14. 14. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  15. 15. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  16. 16. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  17. 17. Use FBML Karim-Patrick Bannour viermalvier.at Social Multi Media
  18. 18. Use Apps Karim-Patrick Bannour viermalvier.at Social Multi Media
  19. 19. Use Apps Karim-Patrick Bannour viermalvier.at Social Multi Media
  20. 20. Facebook Ads Karim-Patrick Bannour viermalvier.at Social Multi Media
  21. 21. Use Facebook Places/Deals Karim-Patrick Bannour viermalvier.at Social Multi Media
  22. 22. Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  23. 23. Twitter facts • 160 million users • microblog: max 140 letters Karim-Patrick Bannour viermalvier.at Social Multi Media
  24. 24. Twitter can help you to... • show your competence • connect you with your (future) guests • monitor the buzz • filter for keywords and trends Karim-Patrick Bannour viermalvier.at Social Multi Media
  25. 25. Twitter Trends • via hashtags (#) and popular words • use it as a 1-click-filter • also paid trends (promoted) Karim-Patrick Bannour viermalvier.at Social Multi Media
  26. 26. Find relevant tweeters • http://twitter.com/invitations/find_on_twitter • http://tweepz.com/ • http://twitdir.com/ • http://www.twellow.com/ • http://wefollow.com/ • http://www.crazybob.org/twubble/ • http://whoshouldifollow.com/ • http://mrtweet.com/ Karim-Patrick Bannour viermalvier.at Social Multi Media
  27. 27. Hootsuite: Track multiple accounts and keywords Karim-Patrick Bannour viermalvier.at Social Multi Media
  28. 28. Twitter best practice Karim-Patrick Bannour viermalvier.at Social Multi Media
  29. 29. Hyatt Concierge on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  30. 30. Hilton Hotels on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  31. 31. Hotel Lucia on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  32. 32. Visit Seattle on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  33. 33. flight search on Twitter Karim-Patrick Bannour viermalvier.at Social Multi Media
  34. 34. Unser Social Media Marketing Buch für Einsteiger Anfang 2011 im Buchhandel und online erhältlich! Jetzt online bestellen! Karim-Patrick Bannour viermalvier.at Social Multi Media
  35. 35. Kontaktieren Sie uns: Web: http://www.viermalvier.at Blog: http://blog.viermalvier.at Die Salzburger Social Media-Agentur viermalvier.at hilft Unternehmen, Organisationen und großen Marken bei der Einrichtung, Umsetzung und Betreuung von erfolgreichen Social Media- Konzepten. Social Media-Konzepte, Blog, Social Media Newsroom, Facebook Seiten, FBML, Facebook Apps, Facebook Places, Foursquare, Mobile Marketing, Twitter, YouTube-Channels, Flickr, virale Kampagnen, Workshops, Seminare, Kurse, Vorträge, Social Media Monitoring, Video-Seeding, ... Karim-Patrick Bannour viermalvier.at Social Multi Media

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