• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
902
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
61
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Typography
  • 2. Typography is the art and technique ofarranging type in order to make language visible.
  • 3. Typeface and FontTypeface: "Set of characters that share common design features"It’s the letters, numbers, and other characters that let us put words on paper (or screen).Font: "A complete character set within a typeface, of a particular style and size"For eg. a set of characters of "Verdana" size 9 point and in
  • 4. Typeface Types• Roman typeface• Blackletter typeface• Gaelic typeface• Monospaced typeface• Symbol typeface• Display type
  • 5. Roman Typeface• Serif• Sans-Serif• Script• OrnamentalSerif and Sans-Serif:Serif is easier to read in long passages.
  • 6. Roman TypefaceScript:Imitates handwriting orcalligraphy.Used for logos andinvitations.
  • 7. Roman TypefaceOrnamental:Used for decorative purposes. They may contain some images, symbols etc. Almost never used in paragraph text.
  • 8. Blackletter TypefaceEarliest typeface used for printing. Also called as Gothic Scripts.
  • 9. Gaelic TypefaceIrish script.
  • 10. MonospacedProportional:Glyphs of varying width.Monospaced:Glyphs of common width.
  • 11. Symbol TypefaceAlso called "Dingbats" consists of symbols. Eg, bullets, traffic symbols etc.
  • 12. Display TypefaceType used mainly to attract the viewer. Normally with higher font sizes.
  • 13. Typeface AnatomyBasic Parts:Common parts
  • 14. Typeface Anatomy (contd.)Ascender and Descender:
  • 15. Typeface Anatomy (contd.)Pronounced Serif
  • 16. Typeface Anatomy (contd.)Aperture, Ear, Hairline
  • 17. Typeface Anatomy (contd.)Crossbar, Terminal, Loop
  • 18. Typeface Anatomy (contd.)Spur, Link, Spine
  • 19. Typeface Anatomy (contd.)Tail, Finial, Shoulder