Typography
Upcoming SlideShare
Loading in...5
×
 

Typography

on

  • 919 views

A

A

Statistics

Views

Total Views
919
Views on SlideShare
918
Embed Views
1

Actions

Likes
0
Downloads
49
Comments
0

1 Embed 1

http://www.docshut.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Typography Typography Presentation Transcript

  • Typography
  • Typography is the art and technique ofarranging type in order to make language visible.
  • Typeface and FontTypeface: "Set of characters that share common design features"It’s the letters, numbers, and other characters that let us put words on paper (or screen).Font: "A complete character set within a typeface, of a particular style and size"For eg. a set of characters of "Verdana" size 9 point and in
  • Typeface Types• Roman typeface• Blackletter typeface• Gaelic typeface• Monospaced typeface• Symbol typeface• Display type
  • Roman Typeface• Serif• Sans-Serif• Script• OrnamentalSerif and Sans-Serif:Serif is easier to read in long passages.
  • Roman TypefaceScript:Imitates handwriting orcalligraphy.Used for logos andinvitations.
  • Roman TypefaceOrnamental:Used for decorative purposes. They may contain some images, symbols etc. Almost never used in paragraph text.
  • Blackletter TypefaceEarliest typeface used for printing. Also called as Gothic Scripts.
  • Gaelic TypefaceIrish script.
  • MonospacedProportional:Glyphs of varying width.Monospaced:Glyphs of common width.
  • Symbol TypefaceAlso called "Dingbats" consists of symbols. Eg, bullets, traffic symbols etc.
  • Display TypefaceType used mainly to attract the viewer. Normally with higher font sizes.
  • Typeface AnatomyBasic Parts:Common parts
  • Typeface Anatomy (contd.)Ascender and Descender:
  • Typeface Anatomy (contd.)Pronounced Serif
  • Typeface Anatomy (contd.)Aperture, Ear, Hairline
  • Typeface Anatomy (contd.)Crossbar, Terminal, Loop
  • Typeface Anatomy (contd.)Spur, Link, Spine
  • Typeface Anatomy (contd.)Tail, Finial, Shoulder