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Typography

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Transcript

  • 1. Typography
  • 2. Typography is the art and technique ofarranging type in order to make language visible.
  • 3. Typeface and FontTypeface: "Set of characters that share common design features"It’s the letters, numbers, and other characters that let us put words on paper (or screen).Font: "A complete character set within a typeface, of a particular style and size"For eg. a set of characters of "Verdana" size 9 point and in
  • 4. Typeface Types• Roman typeface• Blackletter typeface• Gaelic typeface• Monospaced typeface• Symbol typeface• Display type
  • 5. Roman Typeface• Serif• Sans-Serif• Script• OrnamentalSerif and Sans-Serif:Serif is easier to read in long passages.
  • 6. Roman TypefaceScript:Imitates handwriting orcalligraphy.Used for logos andinvitations.
  • 7. Roman TypefaceOrnamental:Used for decorative purposes. They may contain some images, symbols etc. Almost never used in paragraph text.
  • 8. Blackletter TypefaceEarliest typeface used for printing. Also called as Gothic Scripts.
  • 9. Gaelic TypefaceIrish script.
  • 10. MonospacedProportional:Glyphs of varying width.Monospaced:Glyphs of common width.
  • 11. Symbol TypefaceAlso called "Dingbats" consists of symbols. Eg, bullets, traffic symbols etc.
  • 12. Display TypefaceType used mainly to attract the viewer. Normally with higher font sizes.
  • 13. Typeface AnatomyBasic Parts:Common parts
  • 14. Typeface Anatomy (contd.)Ascender and Descender:
  • 15. Typeface Anatomy (contd.)Pronounced Serif
  • 16. Typeface Anatomy (contd.)Aperture, Ear, Hairline
  • 17. Typeface Anatomy (contd.)Crossbar, Terminal, Loop
  • 18. Typeface Anatomy (contd.)Spur, Link, Spine
  • 19. Typeface Anatomy (contd.)Tail, Finial, Shoulder

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