2. Typography is the art and technique ofarranging type in order to make language visible.
3. Typeface and FontTypeface: "Set of characters that share common design features"It’s the letters, numbers, and other characters that let us put words on paper (or screen).Font: "A complete character set within a typeface, of a particular style and size"For eg. a set of characters of "Verdana" size 9 point and in
4. Typeface Types• Roman typeface• Blackletter typeface• Gaelic typeface• Monospaced typeface• Symbol typeface• Display type
5. Roman Typeface• Serif• Sans-Serif• Script• OrnamentalSerif and Sans-Serif:Serif is easier to read in long passages.
6. Roman TypefaceScript:Imitates handwriting orcalligraphy.Used for logos andinvitations.
7. Roman TypefaceOrnamental:Used for decorative purposes. They may contain some images, symbols etc. Almost never used in paragraph text.
8. Blackletter TypefaceEarliest typeface used for printing. Also called as Gothic Scripts.
9. Gaelic TypefaceIrish script.
10. MonospacedProportional:Glyphs of varying width.Monospaced:Glyphs of common width.
11. Symbol TypefaceAlso called "Dingbats" consists of symbols. Eg, bullets, traffic symbols etc.
12. Display TypefaceType used mainly to attract the viewer. Normally with higher font sizes.
13. Typeface AnatomyBasic Parts:Common parts
14. Typeface Anatomy (contd.)Ascender and Descender: