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Creating Customer Conversations is a presentation based on the work and publications by Anders Lundkvist and Richard Gatarski: The article "Interactive Media face Artificial Consumers
and marketing theory must re-think" can be found in:
Marketing Communications Classics 1999: Fitzgerald, M. and Arnott, D. (eds.)
The Journal of Marketing Communications 1998: Vol. 4, Issue 1, pp. 45-49.