Your SlideShare is downloading. ×

Best Practices in Video Email Marketing

606

Published on

Want to send video inside email to your subscribers? Do you know what are the best practices to send video in email?

Want to send video inside email to your subscribers? Do you know what are the best practices to send video in email?

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
606
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
9
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A static image represents just one frame of the entire video. A play button is added above it, and image is hyperlinked with the video URL. The play button may prompt a user to click it.
  • 2. Static image is compatible with all the email clients and all devices. Uses less bandwidth. Takes less time to create. Cheapest of all the other options.
  • 3. Image is not real video. CTR drops back to as much as 30% that of the real video email. User must click through in order to grasp video. By clicking on the image link user gets redirected to the YouTube instead of personal landing page. There are no video analytics except for the ones that YouTube provide.
  • 4. A compressed version of your video in the animated format is served inside user inbox, which gives user the brief about your video content.
  • 5. More click through rate (CTR) than static image. Shows the animation inside the user inbox. ISPs don’t block it. Consumes less bandwidth. Easy to create using online tools.
  • 6. Animation doesn’t have sound. User must click through in order to grasp video. By clicking on the image link user gets redirected to the YouTube instead of personal landing page. Requires images to be enabled in the email client. Less marketing results than that of the direct in play of video.
  • 7. 6% higher open rates. 200% increase in CTR. 20% increase in the conversions. 40% increase in the email forwarding. It helps to understand about the product easily. Creates brand value of product among users. Multifold increase in the user engagement. Increases the average order value size. Reduces the number of subscribers opt-out by 70% Sales & leads for B2B clients increases by 300% when they include a demo video in email. 6% higher open rates. 200% increase in CTR. 20% increase in the conversions. 40% increase in the email forwarding. It helps to understand about the product easily. Creates brand value of product among users. Multifold increase in the user engagement. Increases the average order value size. Reduces the number of subscribers opt-out by 70% Sales & leads for B2B clients increases by 300% when they include a demo video in email.
  • 8. When your video is a ‘teaser’ or a ‘promo’ video. When you want to demonstrate your new product. When it can add more user experience to subscriber When it is relevant to your subscribers. When you have found a good solution to embed video in email that can play the video inside user inbox. When you have found a solution for video analytics of your email campaign. When your video is a ‘teaser’ or a ‘promo’ video. When you want to demonstrate your new product. When it can add more user experience to subscriber When it is relevant to your subscribers. When you have found a good solution to embed video in email that can play the video inside user inbox. When you have found a solution for video analytics of your email campaign.
  • 9. If you are not acquainted with the important video email marketing metrics. If you don’t know about any solution for embedding video inside inbox with in-play option. If you don’t have relevant content for your subscribers. If you don’t know about the email client support for static images, animated .GIF and video If you are not acquainted with the important video email marketing metrics. If you don’t know about any solution for embedding video inside inbox with in-play option. If you don’t have relevant content for your subscribers. If you don’t know about the email client support for static images, animated .GIF and video.
  • 10. Always have a responsive HTML template for your video email campaign. Don’t make the video auto-play with sound on. It makes user repulsive. Embed the video in precise alignment and the in right proportion within the template. Don’t forget to put [Video] in the subject line, it helps to garner more attention and increases the open rate. Keep animated .GIF length not more than 10 seconds Always try to produce video length less than 2 minutes, bigger the video, lesser the retention. Make your message concise. Use call to action (CTA) button as text link for those email clients that block images. Always have a responsive HTML template for your video email campaign. Don’t make the video auto-play with sound on. It makes user repulsive. Embed the video in precise alignment and the in right proportion within the template. Don’t forget to put [Video] in the subject line, it helps to garner more attention and increases the open rate. Keep animated .GIF length not more than 10 seconds Always try to produce video length less than 2 minutes, bigger the video, lesser the retention. Make your message concise. Use call to action (CTA) button as text link for those email clients that block images.
  • 11. As some email clients don’t support direct play of video inside user inbox, have a landing page ready where user will be redirected by clicking on the video. Have a solution that could help you use other formats i.e. static image or animated .GIF in the inbox incase of failover of the video play. Video analytics are very important. Look for a solution that can provide you video analytics. As some email clients don’t support direct play of video inside user inbox, have a landing page ready where user will be redirected by clicking on the video. Have a solution that could help you use other formats i.e. static image or animated .GIF in the inbox incase of failover of the video play. Video analytics are very important. Look for a solution that can provide you video analytics.
  • 12.  Is there any platform that takes care of all the intricate measures in the video emailing, performing automatic conversion of video in animated .GIF and static image according to the email client and device being used to open the email?  Is there any platform that helps to run successful video email campaigns, and as well as shows all video analytics which even YouTube don’t provide?  What if you are already using an email service provider (ESP) like MailChimp, Sendgrid or Aweber, and you want to send video in emails?  Is there any platform that takes care of all the intricate measures in the video emailing, performing automatic conversion of video in animated .GIF and static image according to the email client and device being used to open the email?  Is there any platform that helps to run successful video email campaigns, and as well as shows all video analytics which even YouTube don’t provide?  What if you are already using an email service provider (ESP) like MailChimp, Sendgrid or Aweber, and you want to send video in emails?
  • 13. YES! VidoomailVidoomail Try it for freeTry it for free

×