I have a Website, Now what?

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I have a Website, Now what?

  1. 1. I Have a Website Now what do I do? Vid LutherMonday, June 4, 12
  2. 2. this is not a talk about • how to get more traffic to your website • how to get people to pay you more • how to “engage people in meaningful conversations”Monday, June 4, 12
  3. 3. The purpose of most websites todayMonday, June 4, 12
  4. 4. IS THIS A RED SLIDE? My name is Vid Luther (no relation to Lex Luthor) Started a company two years ago Have been testing / refining the following since I want to help small businesses become medium businessesMonday, June 4, 12
  5. 5. But I installed Google analytics already • is your phone ringing? • am I getting more emails than I want? • how long does it take someone to decide to do something i want them to?Monday, June 4, 12
  6. 6. I GET A zillion visitors per hour • Good for you • who’s paying for them?Monday, June 4, 12
  7. 7. slightly better resultsMonday, June 4, 12
  8. 8. A funnel • How many people came to the homepage? • how many clicked the pricing page? • how many clicked on sign up? • how many saw the sign up page? • how many signed up?Monday, June 4, 12
  9. 9. Longer sales cycle? • How many people came to the home page? • how many clicked on the “request more info” button? • how many filled it out?Monday, June 4, 12
  10. 10. HOW DO I MEASURE IT? Gravity Forms Google Analytics MixPanel (www.mixpanel.com) KissMetrics (www.kissmetrics.com) Visual Website Optimizer / OptimizelyMonday, June 4, 12
  11. 11. REAL WORLD EXAMPLEMonday, June 4, 12
  12. 12. SIGN UP FUNNELMonday, June 4, 12
  13. 13. MIXPANELMonday, June 4, 12
  14. 14. SHAMELESS SELF PROMO https://github.com/zippykid/mixpanel-wordpressMonday, June 4, 12
  15. 15. Vid Luther http://www.zippykid.com/ Vid Luther - ZippyKidMonday, June 4, 12
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