Marketing Plan (English Version)

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FurChange Marketing Plan

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Marketing Plan (English Version)

  1. 1. BUSINESS PLAN DISCUSSION DRAFT Could be reviseFollowing regulation in each country
  2. 2. Profesional Executive Team Bai Feng CEO, FurChange (America), Inc. Fortunelle is the inspiration of one remarkable man, Bai Feng, whose life journey took him from humble machine engineer to the highest executive positions in a billion dollar corporation. As a global traveler, Bai Feng understood the challenges faced by people everywhere. His vision was to create a pathway to lasting prosperity – a rewarding home business based on products of exceptional value. John Taylor President / GM, FurChange (America), Inc. John’s philosophy has proven to help companies thrive for seven years in network marketing and over twenty years in sales and marketing management. With English as John’s first language and fluency in Mandarin Chinese, John offers cross-cultural business, sales and marketing experience. FurChange is poised to grow from the world’s largest market, the United States, to the most profitable locations throughout the world. Fortunelle FurChange415 E. Southlake (America), Inc. Blvd. 415 E. Southlake Suite 102 Blvd. Southlake, TX Suite 201 76092 Southlake, TX USA 76092 USA
  3. 3. More than 30 country launch in; 2011-2012 UNITED STATES OF AMERICA (USA)INDONESIA NIGERIA UKRAINERUSSIAN HONGKONG PERUKENYA BRAZIL UGANDATAIWAN HUNGARY SRILANKACANADA CAMEROON HINDIAMYANMAR THAILAND KAZAKHSTANGHANA COLOMBIA CONGOMALAYSIA ROMANIA PHILIPINESMEXICO ANGOLA GREECEITALY POLANDIA MOROCCO
  4. 4. Membersip StatusMembership = 10 USDBusiness KitStar-I = Rp.1.600.000,-150 PBV Product & Membership.Star-II = Rp.5.000.000,-500 PBV Product & Free Membership.Mantainance = Rp.750.000,-75 PBV/ 4 weeks, Free Mantainance in the 24th first weeks .
  5. 5. 5 Basic Rank> 2,000 AGBV > 6,000 AGBV > 20,000 AGBV > 60,000 AGBV > 200,000 AGBV Silver Gold Ruby Saphire Emerald Star-II Silver Gold Ruby Saphire Star-II Silver Gold Ruby Saphire = Personal Sponsor Legs. = Placement Upline.
  6. 6. 5 Leadership Rank Black Royal Diamond Diamond DiamondEmerald Emerald EmeraldEmerald Emerald Emerald > 10,000 GBV + 2 E > 20,000 GBV + 2 E Emerald > 40,000 GBV + 3 E Presidential Imperial Diamond Diamond Emerald Emerald Emerald Emerald Emerald Emerald Emerald Emerald > 60,000 GBV + 4 E Emerald > 100,000 GBV + 5 E
  7. 7. 2 Furchange Highest Rank. Double CROWN CROWNI. Diamond I. Diamond CROWN CROWNI. Diamond I. Diamond CROWN CROWNI. Diamond CROWN
  8. 8. 1. Retail Profit / Keuntungan Eceran.Retail Profit = Distributor Price x (1 + 30%)Example: Product A:Customer Price = 130 USDMember Price = 100 USD,-Retail Profit = 30 USD 30%
  9. 9. 2. Cash Back.First 6 Month – Free Mantainance Period Sample: Personal Sales; 100 PBV Cash Back = 100 x 25% = 25 USD After 6 Month – Mantainance Period Sample: Personal Sales; 175 PBV Extra Rabat = (175-75) = 100 x 25% = 25 USD
  10. 10. 3. Direct Bonus. YOU = Personal SponsorK1 K2 = Upline Placement YOUR BONUS : 8 x 50 USD = 400 USD
  11. 11. 4. Group Bonus. YOU as Crown K1 K2 K3 Biggest leg = 2% Lesser legs = 10% Omzet; 300.000 USD 150.000 USD 100.000 USD 6.000 USD 15.000 USD 10.000 USDMax. Biggest leg Bonus All Lesser legs Bonus:= 20% All lesser legs bonus 15.000 USD + 10.000 USD = 25.000 USDx 25.000 USD = 5.000 USD(Max. Carry Forward = 100.000BV) YOUR BONUS= 5.000 USD + 25.000 USD = 30.000 USD
  12. 12. 5. Matching Group Bonus.RANK GEN 1 2 3 4 5 6 7 8 9 10 Infinity S 1 20% G 1 20% R 1 20% S 2 20% 5% E 3 20% 5% 5% INFINITY D 4 20% 5% 5% 5% GENERATIONBD 5 20% 5% 5% 5% 5% TILL BREAK THE SAMERD 6 20% 5% 5% 5% 5% 5% RANK PD 7 20% 5% 5% 5% 5% 5% 4% ID 8 20% 5% 5% 5% 5% 5% 4% 3% C 9 20% 5% 5% 5% 5% 5% 4% 3% 2% DC 10 20% 5% 5% 5% 5% 5% 4% 3% 2% 1%
  13. 13. 6. Share International Pool Bonus 4%. UPGRADE BONUS POOL ELITE BONUS POOL (Cash when hit The New Rank) (Monthly Transfer) SILVER 50BV 50 USD DIAMOND 15% GOLD 100BV 100 USD RUBY 300BV 300 USD BLACK DIAMOND 15% SAPHIRE 500BV 500 USD ROYAL DIAMOND 15% EMERALD 800BV 800 USD DIAMOND 1,000BV 1.000 USD PRESIDENT DIAMOND 15%BLACK DIAMOND 2,000BV 2.000 USD IMPERIAL DIAMOND 15%ROYAL DIAMOND 4,000BV 4.000 USD CROWN 15% P. DIAMOND 6,000BV 6.000 USD I.DIAMOND 10,000BV 10.000 USD DOUBLE CROWN 10% TOTAL = 24.750 USD
  14. 14. 7. Special Award.Award Rank Qualification Points $1,500 Silver s/d Weekly Lesser Leg GBV Domestic Trip Emerald ≥5,000BV = 1 point. 16 $3,000 Diamond Qualified Diamond and International and above above = 1 point/week. 16 Trip Black BD = 1 point $80,000 RD = 2 points Diamond PD = 3 points 48 Luxury Car and above ID = 4 points Crown ($200,000) Crown = 1 point 48 $1,000,000 Luxury House Dual Crown ($800,000) Dual Crown = 1 point 48
  15. 15. Healthness Product Oracai Danshen Maca Restada Goji Pressure-lowering & heart-protecting Massager Wood Vinegar Detox Patches Aura Energy Magnetite/Far Infrared Ray/ Anion Sanitary NapkinHigh Energy Titanium Bracelet
  16. 16. Beauty Care FACE CARE – CLEANSING - TONING Softener Toner 300ml Revormative Aquamasticare Revitalizing 24h Face Cream 50ml 24h Cream 50ml Gentle Cleansing Milk 300ml Regenerating Face Serum 30ml Oinosforce Rich Multi Active Night Cream 50ml Multi Hydra Peel Off Re-SculptingEnriched Hiosherbs& Fruits Cocktail Day Cream 50ml Mask 50ml Liftosome 24h Cream 50ml DENTAL HYGIENE CERTIFIED BIO–ECO COSMETICS BODY CARE Oinosforce Bath Oinosforce Anti Wrinkle Eye Body Milk 300ml & Shower Gel 250ml Treatment 30ml Masticdent FACE SOAPS Katraris Kourounia Mastic & Olive Hand Treatment 100ml
  17. 17. 1. Dream and Positive Attitude.2. Name List and Appointment.3. Show The Plan and Follow Up.4. User and Customer Servicing.5. System Education; • Audio & Video CD. • Recommended Books. • Function. • Online Business Schooll
  18. 18. THE BEST SPONSORING METHODS Old Methods New Methods YOU YOU AA B C 3 B 9 C 27 81 Networking Directly Sponsoring Placement
  19. 19. ACTION NOW !!! UPLINE UPLINE SPONSOR SPONSOR YOU A A B B C C YOUDon’t Loose A, B, C asset as the next Diamond !!! PLACEMENT RULES !!! 1) Who’s The Direct Sponsor. 2) Star-II at the top level position. 3) The next lower level for Star-I & Member.
  20. 20. TEAM BUSINESS STRATEGY1. Recruit 10 Star-II within 3 months.2. Placing The first Star II at Tap root 1.3. The Final Composition are: T1 = 5 Star II T2 5 Star II3. “Booster F1” Recognition = Duplicate 5 TBS within 3 months. Omzet Calculating Simulation as The Result of TBS within 12 months.Period Month TBS STAR-II OMZET 1 3 1 10 5.000 USD 2 6 5 50 25.000 USD 3 9 25 250 125.000 USD 4 12 125 1.250 625.000 USD
  21. 21. Furchange Rank Recognition Emerald Saphire Ruby Gold YOU Born to Win !!!Silver
  22. 22. PROMO FURCHANGE 2011-2012 Aura Energy = 500 BV Customer Normal Price = Rp.1.080.000,- PROMO CUST PRICE = Rp.650.000,- Distributor Normal Price = Rp.835.000,- PROMO DIST PRICE = Rp.500.000,- Valid true 31 Des’11
  23. 23. DOUBLEUPGRADE BONUS CASH WHEN HIT THE NEW RANK PROMO valid true March 4th 2012 SILVER 50BV Rp. 500.000,- Rp.500.000,- GOLD 100BV Rp. 1.000.000,- Rp.1.000.000,- RUBY 300BV Rp. 3.000.000,- I pad 2 (+7jt) SAPHIRE 500BV Rp. 5.000.000,- Rp.10.000.000,- EMERALD 800BV Rp. 8.000.000,- Rp.16.000.000,- DIAMOND 1,000BV Rp. 10.000.000,- Rp.20.000.000,- BLACK DIAMOND 2,000BV Rp. 20.000.000,- Rp.40.000.000,- ROYAL DIAMOND 4,000BV Rp. 40.000.000,- Rp.80.000.000,- P. DIAMOND 6,000BV Rp. 60.000.000,- Rp.120.000.000,- I.DIAMOND 10,000BV Rp. 100.000.000,- Rp.200.000.000,- Rp.247.500.000,- double up to Rp.494.500.000,-
  24. 24. Let’s Go to Bali In December’12 Normal Qualification= 1 ticket/ 16 Domestic Trip Point (DTP). Promo Qualification = 2 ticket / 16 DTP+ 2 ticket for Qualified Unit Link (at least 8+24 = 32 DTP) = 4 TICKET At Least 50 Couples will Go According to The Highest Bonus accumulated in the last 12 weeks Valid true Sep 15th 2012
  25. 25. Let’s Go to Greece In July’12 Normal Qualification = 1 ticket/ 16 International Point (DTP). Promo Qualification = 2 ticket / 16 ITP+ 2 ticket for Qualified Unit Link (at least 8+24 = 32 ITP) = 4 TICKET At Least 10 Couples will Go According to The Highest Bonus accumulated in the last 12 weeks Valid true March 4th 2012
  26. 26. Bring Home YOURDREAM CAR PROMO valid true March 4th 2012 2nd Q RANK Normal 1st Q x3 +accumulative Final Q USD X 2+accum D 0 12 12 0 12 PR 20.000 BD 1 +3 15 2 18 PR 30.000 RD 2 +6 21 4 24 PR 40.000 PD 3 +9 30 6 48 PR 80.000 ID 4 + 12 42 8 All Qualifier will get 80.000 USD when accomplish 48 point

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