The Target Group Buffalo New York


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The Target Group Buffalo New York. The Target Group of Buffalo New York. There are five separate divisions of our corporation that can help your business or organization excel. Promotional Products, Creative Piece Design, Integrated Marketing, Performance & Recognition and UtiliTarget (Utility Bill Auditing). The Target Group is always ready to help you implement an integrated strategy, as part of our service.

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The Target Group Buffalo New York

  1. 1. “Motivating People - Driving Results“<br />“Your Leader In Results Based Marketing, Performance Recognition and Cost Containment“<br />716-871-1111<br />
  2. 2. It’s Not About Us. It’s About You!!<br />The Target Group Inc. is a Performance Marketing Company. We focus on “Your Results”, rather than just selling products. At the Target Group our greatest ability is to “Motivate People & Drive Results!”<br />Motivating your prospects and clients to positive action.<br /> Motivating your employees to perform at higher levels.<br /> Reduce employee turnover.<br /> Increase trade show results.<br /> Improve safety performance in the work place and lower costly insurance claims.<br /> Attract, Convert, and Retain quality clients and employees.<br />
  3. 3. Our Mindset Is “Working Together”<br />At The Target Group our goal is to ”WORK TOGETHER” with clients on any aspect of their organization that is most important to them!<br /> “WORKING TOGETHER” Like a team of rowers rowing or people tugging rope on the same side rather than opposing one another. T.E.A.M (Together Everyone Achieves More)!<br />
  4. 4. How We’re Different<br />The Target Group is different because there is no other company like ours that blends promotional products and creative services. We fill the gap by developing the creative and “integrated” marketing strategies to get you optimal results.<br />
  5. 5. Some of or highlights include:<br />Over 20 years in business.<br />Selected as the “Promotional Distributor of choice” for the RNC (Republication National Convention) being vetted and beating out all other promotional companies for this honor.<br />Provided Promotional Products for George W. Bush and awards for his Inaugural Dinner.<br />Recently formed a “Strategic Alliance” with Jim Kelly four time AFC Champion and Hall of Fame Quarterback of the Buffalo Bills, bringing in his company Hall of Fame Promotions into The Target Group.   <br />We say this not to impress you but to impress upon you that there is a difference when you choose a Promotional Advertising Company!<br /> <br />About The Company<br />
  6. 6. Strategic Alliance<br />The Target Group welcomes Jim Kelly & Hall Of Fame Promotions! <br />Click on play button to watch video! <br />
  7. 7. TargetGroup Solutions<br />The following presentation will cover the 5 separate divisions of our corporation where we can help your business or organization.<br /> Promotional Products.<br /> Creative Piece Design & Corporate Identity.<br /> Integrated Marketing.<br /> Performance & Recognition.<br />UtiliTarget (Utility Bill Auditing).<br /> As you’re probably well aware, these 5 divisions can be approached separately, however, we always encourage our clients to take an “integrated approach”. The Target Group is always ready to help you implement an integrated strategy, as part of our service.<br />
  8. 8. Promotional Products<br />If implemented correctly, the use of promotional products can be one of the most effective marketing and advertising tools. They motivate people to act, build goodwill and strengthen you brand. It is the only form of advertising and marketing people appreciate and actually thank you for.<br />Promotional products were used as far back as 1789 when President George Washington used commemorative buttons for his inauguration.<br />
  9. 9. Promotional Products<br />Advantages of Promotional Products<br />Appreciated by most people.<br /> Long lasting providing many impressions.<br /> Hits a desired location.<br /> Hits a desired target market. <br /> Cost-effective.<br />
  10. 10. Promotional Products<br /> Useful traditional Promotional Items include things like…Customized Pens, Mugs, Key Rings, and Clothing.<br />
  11. 11. PromotionalProducts<br /> New cutting edge Promotional Items like Phone Grips, Tego’s (phone wraps), Holographic Items, Color Change, Heat Sensitive, Light Sensitive (glow in the dark inks), 3D-Embroidery, and Digital Premiums like Ring Tones, Downloadable Music, Pizza and DVD Promotions, and Movie Tickets are some of the newer ways to motivate people.<br />
  12. 12. PromotionalProducts<br />Egrips<br />
  13. 13. PromotionalProducts<br />Digital Power! <br /> Have you ever received a gift card or a coupon code that you could use online? Maybe you won a free download off a soda cap? Perhaps you registered online in exchange for a free sample?<br /> These are examples of a digital promotion in action:<br /> DVDs, Cell Skins, Phone Time, Eco Friendly, Pizza Promo Cards, Photo Prints, Ringtones, Digital Choice, Plastic Works, Gourmet Rewards, Magazines, Movie Tickets, and Music Downloads . <br />Target Group Promotions Video<br />
  14. 14. PromotionalProducts<br /> USB Power! <br />Have you ever received a USB Drive with a company logo on it? It’s a very handy useable item in these days of high speed computing and file transfers. We now offer an entire line of branded USB Drives. Below is a link to our 21 page catalog that is filled with creative and handy USB Drive Promotional Items. Download it and see for yourself. <br />The Target Group USB Drive Catalog<br />
  15. 15. A “Turnkey” Fundraising machine! The first of it’s kind offering 5 star quality food delivered directly to your door. This is an outstanding way to raise money all year long, continue to grow every year, with little effort on your end. Elite Specialty Meats is also an outstanding well received Executive Gift!!<br /> <br /> An impressive way to say Congratulations, I apologize, Happy Birthday, Happy Holidays, or Thank You to clients, employees, vendors, friends, or family!!<br />Promotional Products<br />
  16. 16. Custom Apparel <br />At the Target Group we do it all when it comes to custom branded clothing, uniforms and team gear! Embroidery, screen printing, letters, numbers, and tackle twill. We can custom package each piece, build an on-line store to help you organize sales efforts and do complete fulfillment services on an as needed basis! Your one stop shop for all logoed clothing and merchandise!<br />Online Catalog<br />Special Effects Apparel Graphics<br />Promotional Products<br />
  17. 17. PromotionalProducts<br /> Award Winning Imprinting & Promotions!<br /> We work with the best – when it comes to creativity, copy writing, headlining, artwork, graphics, printing, embroidery, e-commerce, and fulfillment!! “We Do It All” from A – Z and everything in between!!<br />SGIA Golden Image Award<br />Impressions Award<br />The PPAI Award<br />
  18. 18. We have complete fulfillment services to help you distribute your “rewards” to your desired targets at specific times. No more cluttered offices!<br />Promotional Products<br />
  19. 19. PromotionalProducts<br /> For those of you who can take advantage of our loyalty program, you will receive 5 points for every $1.00 you spend with our company! Points add up and turn into Great Gifts! So register yourself now by clicking on the link below! Click on the client survey link once you arrive at our website to register.<br />Target Loyalty Program<br />
  20. 20. Our Offer to You!<br />We are so confident in our custom embroidery, we would like to digitize your logo for you free of charge and place it on a hat or polo shirt whichever you prefer (a $120.00 Value)! When it comes to your logo and branding we don’t play games with stitch count or quality. We use the best machinery with the proper tension all the time! When it comes to your logo it has to be GREAT! <br />Promotional Products<br />
  21. 21. Promotional Products<br />Another Offer to Give Us a Try!<br />We will create your own customized online promotional store and host the ecommerce site at no charge! <br />
  22. 22. Creative Piece Design<br />This is where we really separate ourselves from the competition Turning Promotional Products into measured results! <br /><ul><li>Create a positive perception for your organization.
  23. 23. Increase profits and market share.
  24. 24. Get the best (ROO) Return On Objective.
  25. 25. Get the best (ROI) Return On Investment.</li></ul>We can build a marketing piece that will deliver your message to a desired group with little or no waste! It is a cost-effective way to get measurable results! The following slides will show “our creative side” and how using promotional products can deliver superior results!<br />
  26. 26. CreativePiece Design<br />RESULTS!<br />This Creative Marketing Piece generated an incredible 25% response rate and 75 new members!<br />We lowered the cost to acquire a new member from approximately $2,500.00 before our creative piece, And reduced it down to $52.00 per new member!<br />
  27. 27. Creative Piece Design <br />
  28. 28. Creative Piece Design<br />Pizza Cutter Promotion<br />
  29. 29. Creative Piece Design<br />Mouse Click Promotion<br />
  30. 30. Creative Piece Design<br />Swiss Army Knife Promotion<br />
  31. 31. Creative Piece Design<br />Skycell Promotion<br />
  32. 32. Creative Piece Design<br />Mattingly Photography Promotion<br />
  33. 33. Creative Piece Design<br /> There is an art to making Promotional Products work effectively. The difference is the company. It’s not the paint brush that’s responsible for the Mona Lisa, it’s the artist. It’s not the basketball responsible for Michael Jordan’s success, it’s the athlete. It’s not just the Promotional Product alone that will make the difference! We are the difference! We are The Target Group!<br />
  34. 34. Creative Piece Design<br />At The Target Group, we offer corporate identity packages and full service branding solutions. <br />Use our “Creative Services” to put together a fresh look and move your organization to the next level!!  Our corporate identity services include:<br /> Graphic Design and Art Creation.        <br /> Logo / Product Branding and Enhancements.         <br /> Business Card Design and Printing Services.         <br /> PowerPoint Creation.         <br />
  35. 35. Integrated Marketing<br />Click on play button to watch video! <br />
  36. 36. Integrated Marketing<br />A simple explanation of Integrated Marketing is combining traditional advertising with new online marketing strategies!<br />TRADITIONAL<br /><ul><li> Print Media
  37. 37. Promotional Products
  38. 38. Radio
  39. 39. Television
  40. 40. Billboards</li></ul>ONLINE<br /><ul><li> Websites
  41. 41. Search Engine Optimization
  42. 42. Print To Web Campaigns
  43. 43. Data Capture
  44. 44. Social / Video Marketing</li></ul>TRADITIONAL + ONLINE MARKETING = COMPOUNDED OPTIMAL RESULTS<br />$$$<br />Think Integrated Marketing <br />
  45. 45. Integrated Marketing<br />Companion Booster Website<br />A Companion Booster Website is a one page website that is branded to match your current advertising offer. This site is used to act as a “bridge” leading the visitor from the advertisement to the Companion Site giving them more information and prompting them to Act!<br />UtiliTarget Companion Booster Website<br />Video e-Newsletter Marketing Campaigns<br />A Video e-Newsletter delivered via email then published on the web as a Companion Booster Website strengthens business relationships! With A Video e-Newsletter Marketing Campaign you can deliver with video: Commercials, Demonstrations, Testimonials, New Product Launches, and Webisodes! Save money without spending a fortune on traditional advertising! <br />Video e-Newsletter Marketing<br />
  46. 46. Integrated Marketing<br />PURL Print To Web Campaigns<br />A Print to Web Campaign is based on an advertisement whether it is a highly targeted direct mail piece, a billboard, a Promotional Product or an ad placed in a newspaper or magazine that directs and invites the viewer to a uniquely built website. <br />Holy Angels Spirited<br />Jim Kelly Direct<br />Erie County Head Start<br />
  47. 47. Integrated Marketing<br />Website Design and Organic Search Engine Optimization <br />It is imperative that businesses have professional looking websites that can be found on major search engines. Getting your website found on search engines should be a key marketing concern with regard to your new business strategy. <br />First page rankings are possible with “Organic Search Engine Optimization” methods as opposed to “PPC” or Pay Per Click Marketing. Being ranked on the first page of Google is a business necessity! <br />Think Websites That Work<br />Organic Search Engine Optimization<br />
  48. 48. Babies cry for it….<br />
  49. 49. Athletes strive for it….<br />
  50. 50. Military heroes are willing to die for it.. <br />
  51. 51. Performance & Recognition<br />Recognition<br />Everyone needs to be Wanted, Appreciated, and Recognized! <br />When employees are recognized properly: <br /><ul><li>Their self esteem goes up.
  52. 52. Their attitude improves.
  53. 53. Their performance sky rockets.
  54. 54. They will become ambassadors for the organization.</li></li></ul><li>Performance & Recognition<br /> At the Target Group, our greatest ability is to:<br /> “Motivate People & Drive Results!” <br /> We help organizations reduce the high cost of employee turnover and improve employee performance.<br /> The strategies and programs we have will allow you to attract and<br /> retain quality employees while motivating them to perform at<br /> much higher levels.<br />
  55. 55. The following outlines the importance of <br />Performance and Recognition Strategies<br />and how The Target Group can help you.<br />Performance & Recognition<br />
  56. 56. Performance & Recognition<br />For over 20 years, we have been helping some of the most successful organizations improve their businesses.<br />
  57. 57. Performance & Recognition<br />Although many organizations we work with are from different industries, the one constant with all of them is …PEOPLE!! At The Target Group our specialty is Motivating People – Driving Results”<br />
  58. 58. COST TO REPLACE AN EMPLOYEE: $13,295<br />500 employee company<br />x 10% turnover rate<br /> = 50<br />x 13,295 cost per employee<br /> $664,750<br />Source: Robert Half International<br />Performance & Recognition<br />
  59. 59. RECOGNITION DRIVES RETENTION<br />Top 5 Reasons Good Workers Leave:<br />Limited chance for advancement = 41%.<br />Lack of recognition = 25%.<br />Low Salary/Benefits =15%.<br />Unhappy with Management = 10%.<br />Bored with Job = 5%.<br />Don’t Know/No Answer = 4%. <br />Source: Aberdeen<br />Performance & Recognition<br />
  60. 60. Performance & Recognition<br />
  61. 61. Performance & Recognition<br />
  62. 62. Performance & Recognition<br />
  63. 63. Performance & Recognition<br />
  64. 64. “Cash is Not King” when it comes to increasing performance.<br />Yes, it’s true….if asked, employees will always say they would like cash for their employee performance award. But, is that really the right question to ask? The question managers need to ask themselves is “what motivates our employees to perform at higher levels”? Here are the facts!<br />Merchandise awards are remembered longer than cash awards.<br />60% of employees view cash as compensation.<br />53% of employees look at bonuses as something they are due.<br />Merchandise/luxury awards outperformed their cash group counterparts by 70-80%.<br />Performance & Recognition<br />
  65. 65. Why Are Merchandise (Tangible) Incentives Better?<br />With money, an employee may ask him/herself “Is that all I’m worth?”  which may be worse than not having an incentive at all.    <br />Cash incentives and bonuses often become expected compensation. <br />Non-cash incentives tend to be kept separate from compensation, thus standing out as rewards for performance.<br />Non-cash incentives, such as luxury awards, are things people would love to have but would never justify purchasing with their own money. This actually increases the intrinsic value of the award.<br />Luxury incentives also have trophy value and are more likely to be acknowledged than cash. <br />Check out the following link to see an amusing video covering the topic of Cash Gifts:<br />Seinfeld Video – “Gifts Are More Appreciated Than Cash”<br />Performance & Recognition<br />
  66. 66. Performance & Recognition<br />Below are links to videos that explain in detail how The Target Group can help you:<br /> Create Employee Excellence Health Care Video<br /> Recruit, Motivate, and Retain a quality work force HR Video<br /> Grow your Business Sales / Mktg. Video<br /> Develop a Safe Work Environment Video<br /> Increase Sales Video<br />
  67. 67. UtiliTarget / Cost Recovery<br /> Recover lost money in your utility and telecommunication bills.<br /> 98% success rate in full audit with companies with more than 200 employees.<br /> Proven process with more than 10,000 account locations audited across the US since 1991.<br /> More effective than in house reviews and requires minimal staff time.<br />
  68. 68. UtiliTarget / Cost Recovery<br />Click on play button to watch video! <br />
  69. 69. UtiliTarget / Cost Recovery<br />Case Examples / Bill Analysis<br />You never know what to expect in an audit. Some of the clients who are doubtful that we will find anything new are completely amazed at what our process uncovers. We know from experience that there is value in taking a deeper look. <br /> A Regional Department Store with Locations in PA, NJ, MD, WV, NY, CT, and NH, received a refund of $68,000 from a prior electric supplier for billing errors and received a rate schedule change for one facility that saves $24,000 annually. <br /> We identified $80,000 in erroneous installation and termination charges for a National Financing Company on their data network. In addition, fraudulent credit card use was uncovered as well as minimum charges billed for phone lines that had been discontinued two years prior.<br />
  70. 70. UtiliTarget / Cost Recovery<br />Case Examples / Cost Reduction <br />Two pharmaceutical clients, one in research & development and the other in specialized packaging, asked us to help manage their utility expenses. Both companies are comprised of multiple locations and have large energy expenditures. <br /> After completing comprehensive audits, we identified refund opportunities of $180,000 and $150,000 respectively. In addition, recurring savings that totaled approximately $260,000 per year were also obtained through rate changes and timely procurement decisions. <br /> We were able to obtain a $48,000 regulatory based refund for a plastics manufacturer with one location and monthly savings of about $1,600. Additional recommendations for an equipment upgrade and rate change produced another $3,300 per month.<br />
  71. 71. UtiliTarget / Cost Recovery<br />Case Examples / Outsourcing <br />A New Jersey Hospital facility was looking at a rate increase of 14 percent with the start of full NJ electricity deregulation. We negotiated favorable alternate supply rates to maximize savings versus full service default rates. Savings have averaged $9,000 per month. <br /> A Massachusetts property management firm was faced with increasing utility costs across multiple locations. We advised them on best rate choices and handled the confusing alternate supplier shopping process. Electric procurement savings have averaged over $17,000 per month.<br />
  72. 72. UtiliTarget / Cost Recovery<br />UtiliTarget Explanation Video<br />UtiliTarget PowerPoint<br />UtiliTarget Information <br />UtiliTarget Website<br />UtiliTarget Print To Web Campaign<br />
  73. 73. The Target Group<br />We are the missing piece to your puzzle!<br />Lets Get Started! <br />Call us at 716-871-1111<br /> or send us an e-mail at <br /><br />
  74. 74. “Motivating People - Driving Results“<br />“Your Leader In Results Based Marketing, Performance Recognition and Cost Containment“<br />716-871-1111<br />