The Target Group Promotional Products

Marketing, Sales, and Public Relations Managers Want Your Organization To Stand Out From The Rest?

It’s Not About Us. It’s About You!!

We focus on “Your Results”, rather than just selling products. At the Target Group our greatest ability is to “Motivate People & Drive Results!”

Motivating your prospects and clients to positive action.

Motivating your employees to perform at higher levels.

Increase trade show results.

Attract, Convert, and Retain quality clients.

How We’re Different

The Target Group is different because there is no other company like ours that blends promotional products and creative services. We fill the gap by developing the creative and “integrated” marketing strategies to get you optimal results.

Over 20 years in business.

“ Promotional Distributor of Choice” for the 2004 Republication National Convention.

Provided Promotional Products for President George W. Bush and awards for his Inaugural Dinner.

Recently formed a “Strategic Alliance” with Jim Kelly four-time AFC Champion and Hall of Fame Quarterback of the Buffalo Bills, bringing his company (Hall of Fame Promotions) into The Target Group.

Accomplishments

Strategic Alliance The Target Group welcomes Jim Kelly & Hall Of Fame Promotions! Click on play button to watch video!

Target Group Solutions

The following presentation will cover three areas of marketing where we can help your business or organization.

Promotional Products.

Creative Piece Design.

Interactive Marketing.

As you’re probably well aware, these three areas can be approached separately, however, we always encourage our clients to take an “integrated approach”. The Target Group is always ready to help you implement an integrated strategy, as part of our service.

Promotional Products

If implemented correctly, the use of promotional products can be one of the most effective marketing and advertising tools. They motivate people to act, build goodwill and strengthen you brand.

It is the only form of advertising and marketing people appreciate and actually thank you for.

Promotional products were used as far back ad 1789 when President George Washington used commemorative buttons for his inauguration.

Advantages of Promotional Products

Appreciated by most people.

Long lasting providing many impressions.

Hits a desired location.

Hits a desired target market.

Cost-effective.

Useful traditional Promotional Items include things like…Customized Pens, Mugs, Key Rings, and Clothing.

New cutting edge Promotional Items like Phone Grips, Tego’s (phone wraps), Holographic Items, Color Change, Heat Sensitive, Light Sensitive (glow in the dark inks), 3D-Embroidery, and Digital Premiums like Ring Tones, Downloadable Music, Pizza and DVD Promotions, and Movie Tickets are some of the newer ways to motivate people.

Promotional Products Egrips

Digital Power!

Have you ever received a gift card or a coupon code that you could use online? Maybe you won a free download off a soda cap? Perhaps you registered online in exchange for a free sample?

These are examples of a digital promotion in action:

DVDs, Cell Skins, Phone Time, Eco Friendly, Pizza Promo Cards, Photo Prints, Ringtones, Digital Choice, Plastic Works, Gourmet Rewards, Magazines, Movie Tickets, and Music Downloads .

Target Group Promotions Video

USB Power!

Have you ever received a USB Drive with a company logo on it? It’s a very handy useable item in these days of high speed computing and file transfers. We now offer an entire line of branded USB Drives. Below is a link to our 21 page catalog that is filled with creative and handy USB Drive Promotional Items. Download it and see for yourself .

The Target Group USB Drive Catalog

Fundraising Products

Mission To Help is A new and innovative way to help raise funds for those in need!

Mission To Help (MTH) Is a pro-active ready built way to raise money quickly and effectively in a time of need! When tragedy or hardship strikes within your organization it’s important to be prepared and have a pre-determined plan in place that can be implemented immediately to help those in need!

A “Turnkey” Fundraising machine! The first of it’s kind offering 5 star quality food delivered directly to your door. This is an outstanding way to raise money all year long, continue to grow every year, with little effort on your end. Elite Specialty Meats is also an outstanding well received Executive Gift!!

An impressive way to say Congratulations, I apologize, Happy Birthday, Happy Holidays, or Thank You to clients, employees, vendors, friends, or family!!

Custom Apparel

At the Target Group we do it all when it comes to custom branded clothing, uniforms and team gear! Embroidery, screen printing, letters, numbers, and tackle twill. We can custom package each piece, build an on-line store to help you organize sales efforts and do complete fulfillment services on an as needed basis! Your one stop shop for all logoed clothing and merchandise!

Online Catalog

Special Effects Apparel Graphics

Award Winning Imprinting & Promotions!

We work with the best – when it comes to creativity, copy writing, headlining, artwork, graphics, printing, embroidery, e-commerce, and fulfillment!! “We Do It All” from A – Z and everything in between!!

SGIA Golden Image Award Impressions Award The PPAI Award

We have complete fulfillment services to help you distribute your “rewards” to your desired targets at specific times. No more cluttered offices!

For those of you who can take advantage of our loyalty program, you will receive 5 points for every $1.00 you spend with our company! Points add up and turn into Great Gifts! So register yourself now by clicking on the link below! Click on the client survey link once you arrive at our website to register.

Target Loyalty Program

Our Offer to You!

We are so confident in our custom embroidery, we would like to digitize your logo for you free of charge and place it on a hat or polo shirt whichever you prefer (a $120.00 Value)! When it comes to your logo and branding we don’t play games with stitch count or quality. We use the best machinery with the proper tension all the time! When it comes to your logo it has to be GREAT! To get your FREE hat or polo shirt please click here .

Another Offer to Give Us a Try!

We will create your own customized online promotional store and host the ecommerce site at no charge! To find out more about setting up a customized online store please click here .

Creative Piece Design

This is where we really separate ourselves from the competition Turning Promotional Products into measured results!

We can build a marketing piece that will deliver your message to a desired group with little or no waste! It is a cost-effective way to get measurable results! The following slides will show “our creative side” and how using promotional products can deliver superior results!

Creative Piece Design RESULTS! This Creative Marketing Piece generated an incredible 25% response rate and 75 new members! We lowered the cost to acquire a new member from approximately $2,500.00 before our creative piece, And reduced it down to $52.00 per new member! More on this promotion later in the presentation !

Creative Piece Design Aspen Hills Promotion

Creative Piece Design Pizza Cutter Promotion

Creative Piece Design Mouse Click Promotion

Creative Piece Design Swiss Army Knife Promotion

Creative Piece Design Skycell Promotion

Creative Piece Design Mattingly Photography Promotion

There is an art to making Promotional Products work effectively. The difference is the company. It’s not the paint brush that’s responsible for the Mona Lisa, it’s the artist. It’s not the basketball responsible for Michael Jordan’s success, it’s the athlete. It’s not just the Promotional Product alone that will make the difference! We are the difference! We are The Target Group!

At The Target Group, we offer corporate identity packages and full service branding solutions.

Use our “Creative Services” to put together a fresh look and move your organization to the next level!! Our corporate identity services include:

Graphic Design and Art Creation.

Logo / Product Branding and Enhancements.

Business Card Design and Printing Services.

PowerPoint Creation.

Interactive Marketing Click on play button to watch video!

Interactive Marketing

The Internet is now a mainstream advertising and marketing tool. Using the World Wide Web properly in combination with other traditional advertising and marketing products can be very effective. Our objective is to show you the many ways you can utilize technology to get results.

Our Innovation & Technology products are:

Multi-Media & Video Production Services.

Streaming Video Services.

Video-e-Newsletter Viral Marketing.

PURL Print To Web Campaigns.

Desktop Communications.

Website Design and Organic Search Engine Optimization.

• Television Commercial.

• Documentary.

• Motion Picture.

• DVD Promotion.

• Virtual Trade Show Filming.

• Website Video. • Training Video. • Video-e-Newsletter Creation. • Video Email Drip Campaign. Multi-Media & Video Production Services We are a complete source for Video Production! Whether it be for a …. We can put together the “complete package” depending on your wants and needs including script writing and actors if needed!

Streaming Video Services

It is a fact that people remember: 10% of what they read, 20% of what they hear, 30% of what they see, and 50% of what they see and hear! Click on the link below to view our Streaming Video Services product line. Streaming Video Services

Video-e-Newsletter Viral Marketing

A Video-e-Newsletter delivered via email then published on the web strengthens business relationships! With A Video-e-Newsletter Viral Marketing Campaign You Can Deliver: Commercials, Demonstrations, Testimonials, New Product Launches, and Webisodes!

Save money without spending a fortune on traditional advertising! Click on the link below to see an example.

Video-e-Newsletter Viral Marketing

PURL Print To Web Campaigns

A PURL print to web campaign is a printed postcard delivered to individuals in a targeted demographic that guides them to a website that is uniquely identifiable to only one person. PURL stands for "Personalized Uniform Resource Locator”. On this PURL website are questions designed to attract the attention of the viewer to perform a call to action by completing an online form. Click the links below to view samples of PURL websites.

Holy Angels Spirited Jim Kelly Direct Erie County Head Start

Website Design and Organic Search Engine Optimization

It is imperative that businesses have professional looking websites that can be found on major search engines. Getting your website found on search engines should be a key marketing concern with regard to your new business strategy.

First page rankings are possible with “Organic Search Engine Optimization” methods as opposed to “PPC” or Pay Per Click Marketing. For details on how The Target Group can help you improve your website design or rankings, please click on the links below: