“Motivating People - Driving Results“<br />“Your Leader In Results Based Marketing“<br />716-871-1111                   ww...
It’s Not About Us. It’s About You!!<br />The Target Group Inc. is a Performance Marketing Company. We focus on “Your Resul...
Our Mindset Is “Working Together”<br />At The Target Group our goal is to ”WORK TOGETHER” with clients on any aspect of th...
TargetGroup Solutions<br />There are 5 separate divisions to our corporation. Promotional Products, Creative Piece Design,...
Creative Piece Design.
Integrated Marketing.</li></ul>As you’re probably well aware, these 5 divisions can be approached separately, however, we ...
How We’re Different<br />The Target Group is different because there is no other company like ours that blends promotional...
Some of or highlights include:<br />Over 20 years in business.<br />Selected as the “Promotional Distributor of choice” fo...
Strategic Alliance<br />The Target Group welcomes Jim Kelly & Hall Of Fame Promotions! <br />Click on play button to watch...
Promotional Products<br />If implemented correctly, the use of promotional products can be one of the most effective marke...
 Promotional Products<br />Advantages of Promotional Products<br />Appreciated by most people.<br /> Long lasting providin...
Promotional Products<br />     Useful traditional Promotional Items include things like…Customized Pens, Mugs, Key Rings, ...
PromotionalProducts<br />     New cutting edge Promotional Items like Phone Grips, Tego’s (phone wraps), Holographic Items...
PromotionalProducts<br />Egrips<br />
PromotionalProducts<br />    USB Power! <br />Have you ever received a USB Drive with a company logo on it? It’s a very ha...
A “Turnkey” Fundraising machine!  The first of it’s kind offering 5 star quality food delivered directly to your door. Thi...
Custom Apparel   <br />At the Target Group we do it all when it comes to custom branded clothing, uniforms and team gear! ...
PromotionalProducts<br />     Award Winning Imprinting & Promotions!<br />     We work with the best – when it comes to cr...
We have complete fulfillment services to help you distribute your “rewards” to your desired targets at specific times. No ...
PromotionalProducts<br />      For those of you who can take advantage of our loyalty program, you will receive 5 points f...
Our Offer to You!<br />We are so confident in our custom embroidery, we would like to digitize your logo for you free of c...
Promotional Products<br />Another Offer to Give Us a Try!<br />We will create your own customized online promotional store...
Creative Piece Design<br />This is where we really separate ourselves from the competition Turning Promotional Products in...
Increase profits and market share.
Get the best (ROO) Return On Objective.
Get the best (ROI) Return On Investment.</li></ul>We can build a marketing piece that will deliver your message to a desir...
CreativePiece Design<br />RESULTS!<br />This Creative Marketing Piece generated an incredible 25% response rate and 75 new...
Creative Piece Design <br />
Creative Piece Design<br />Pizza Cutter Promotion<br />
Creative Piece Design<br />Mouse Click Promotion<br />
Creative Piece Design<br />Swiss Army Knife Promotion<br />
Creative Piece Design<br />Skycell Promotion<br />
Creative Piece Design<br />Mattingly Photography Promotion<br />
Creative Piece Design<br />     There is an art to making Promotional Products work effectively.  The difference is the co...
Creative Piece Design<br />At The Target Group, we offer corporate identity packages and full service branding solutions. ...
Integrated Marketing<br />Click on play button to watch video! <br />
Integrated Marketing<br />TRADITIONAL<br /><ul><li> Print Media
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The Target Group Marketing Success Strategies

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The Target Group Marketing Success Strategies. The Target Group is a Performance Marketing Company. We focus on “Your Results”, rather than just selling products. At the Target Group our greatest ability is to “Motivate People & Drive Results!”

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The Target Group Marketing Success Strategies

  1. 1. “Motivating People - Driving Results“<br />“Your Leader In Results Based Marketing“<br />716-871-1111 www.ThinkTargetGroup.com<br />
  2. 2. It’s Not About Us. It’s About You!!<br />The Target Group Inc. is a Performance Marketing Company. We focus on “Your Results”, rather than just selling products. At the Target Group our greatest ability is to “Motivate People & Drive Results!”<br />Motivating your prospects and clients to positive action.<br /> Increase trade show results.<br /> Improve safety performance in the work place and lower costly insurance claims.<br /> Attract, Convert, and Retain quality clients.<br />
  3. 3. Our Mindset Is “Working Together”<br />At The Target Group our goal is to ”WORK TOGETHER” with clients on any aspect of their organization that is most important to them!<br /> “WORKING TOGETHER” Like a team of rowers rowing or people tugging rope on the same side rather than opposing one another. T.E.A.M (Together Everyone Achieves More)!<br />
  4. 4. TargetGroup Solutions<br />There are 5 separate divisions to our corporation. Promotional Products, Creative Piece Design, Integrated Marketing, Performance & Recognition, and UtiliTarget (Utility Bill Auditing).<br />This presentation will focus on:<br /><ul><li>Promotional Products.
  5. 5. Creative Piece Design.
  6. 6. Integrated Marketing.</li></ul>As you’re probably well aware, these 5 divisions can be approached separately, however, we always encourage our clients to take an “integrated approach”. The Target Group is always ready to help you implement an integrated strategy, as part of our service.<br />
  7. 7. How We’re Different<br />The Target Group is different because there is no other company like ours that blends promotional products and creative services. We fill the gap by developing the creative and “integrated” marketing strategies to get you optimal results.<br />
  8. 8. Some of or highlights include:<br />Over 20 years in business.<br />Selected as the “Promotional Distributor of choice” for the RNC (Republication National Convention) being vetted and beating out all other promotional companies for this honor.<br />Provided Promotional Products for George W. Bush and awards for his Inaugural Dinner.<br />Recently formed a “Strategic Alliance” with Jim Kelly four time AFC Champion and Hall of Fame Quarterback of the Buffalo Bills, bringing in his company Hall of Fame Promotions into The Target Group.   <br />We say this not to impress you but to impress upon you that there is a difference when you choose a Promotional Advertising Company!<br /> <br />About The Company<br />
  9. 9. Strategic Alliance<br />The Target Group welcomes Jim Kelly & Hall Of Fame Promotions! <br />Click on play button to watch video! <br />
  10. 10. Promotional Products<br />If implemented correctly, the use of promotional products can be one of the most effective marketing and advertising tools. They motivate people to act, build goodwill and strengthen you brand. It is the only form of advertising and marketing people appreciate and actually thank you for.<br />Promotional products were used as far back ad 1789 when President George Washington used commemorative buttons for his inauguration.<br />
  11. 11. Promotional Products<br />Advantages of Promotional Products<br />Appreciated by most people.<br /> Long lasting providing many impressions.<br /> Hits a desired location.<br /> Hits a desired target market. <br /> Cost-effective.<br />
  12. 12. Promotional Products<br /> Useful traditional Promotional Items include things like…Customized Pens, Mugs, Key Rings, and Clothing.<br />
  13. 13. PromotionalProducts<br /> New cutting edge Promotional Items like Phone Grips, Tego’s (phone wraps), Holographic Items, Color Change, Heat Sensitive, Light Sensitive (glow in the dark inks), 3D-Embroidery, and Digital Premiums like Ring Tones, Downloadable Music, Pizza and DVD Promotions, and Movie Tickets are some of the newer ways to motivate people.<br />
  14. 14. PromotionalProducts<br />Egrips<br />
  15. 15. PromotionalProducts<br /> USB Power! <br />Have you ever received a USB Drive with a company logo on it? It’s a very handy useable item in these days of high speed computing and file transfers. We now offer an entire line of branded USB Drives. Below is a link to our 21 page catalog that is filled with creative and handy USB Drive Promotional Items. Download it and see for yourself. <br />The Target Group USB Drive Catalog<br />
  16. 16. A “Turnkey” Fundraising machine! The first of it’s kind offering 5 star quality food delivered directly to your door. This is an outstanding way to raise money all year long, continue to grow every year, with little effort on your end. Elite Specialty Meats is also an outstanding well received Executive Gift!!<br /> <br /> An impressive way to say Congratulations, I apologize, Happy Birthday, Happy Holidays, or Thank You to clients, employees, vendors, friends, or family!!<br />Promotional Products<br />
  17. 17. Custom Apparel <br />At the Target Group we do it all when it comes to custom branded clothing, uniforms and team gear! Embroidery, screen printing, letters, numbers, and tackle twill. We can custom package each piece, build an on-line store to help you organize sales efforts and do complete fulfillment services on an as needed basis! Your one stop shop for all logoed clothing and merchandise!<br />Online Catalog<br />Special Effects Apparel Graphics<br />Promotional Products<br />
  18. 18. PromotionalProducts<br /> Award Winning Imprinting & Promotions!<br /> We work with the best – when it comes to creativity, copy writing, headlining, artwork, graphics, printing, embroidery, e-commerce, and fulfillment!! “We Do It All” from A – Z and everything in between!!<br />SGIA Golden Image Award<br />Impressions Award<br />The PPAI Award<br />
  19. 19. We have complete fulfillment services to help you distribute your “rewards” to your desired targets at specific times. No more cluttered offices!<br />Promotional Products<br />
  20. 20. PromotionalProducts<br /> For those of you who can take advantage of our loyalty program, you will receive 5 points for every $1.00 you spend with our company! Points add up and turn into Great Gifts! So register yourself now by clicking on the link below! Click on the client survey link once you arrive at our website to register.<br />Target Loyalty Program<br />
  21. 21. Our Offer to You!<br />We are so confident in our custom embroidery, we would like to digitize your logo for you free of charge and place it on a hat or polo shirt whichever you prefer (a $120.00 Value)! When it comes to your logo and branding we don’t play games with stitch count or quality. We use the best machinery with the proper tension all the time! When it comes to your logo it has to be GREAT! <br />Promotional Products<br />
  22. 22. Promotional Products<br />Another Offer to Give Us a Try!<br />We will create your own customized online promotional store and host the ecommerce site at no charge! <br />
  23. 23. Creative Piece Design<br />This is where we really separate ourselves from the competition Turning Promotional Products into measured results! <br /><ul><li>Create a positive perception for your organization.
  24. 24. Increase profits and market share.
  25. 25. Get the best (ROO) Return On Objective.
  26. 26. Get the best (ROI) Return On Investment.</li></ul>We can build a marketing piece that will deliver your message to a desired group with little or no waste! It is a cost-effective way to get measurable results! The following slides will show “our creative side” and how using promotional products can deliver superior results!<br />
  27. 27. CreativePiece Design<br />RESULTS!<br />This Creative Marketing Piece generated an incredible 25% response rate and 75 new members!<br />We lowered the cost to acquire a new member from approximately $2,500.00 before our creative piece, And reduced it down to $52.00 per new member!<br />
  28. 28. Creative Piece Design <br />
  29. 29. Creative Piece Design<br />Pizza Cutter Promotion<br />
  30. 30. Creative Piece Design<br />Mouse Click Promotion<br />
  31. 31. Creative Piece Design<br />Swiss Army Knife Promotion<br />
  32. 32. Creative Piece Design<br />Skycell Promotion<br />
  33. 33. Creative Piece Design<br />Mattingly Photography Promotion<br />
  34. 34. Creative Piece Design<br /> There is an art to making Promotional Products work effectively. The difference is the company. It’s not the paint brush that’s responsible for the Mona Lisa, it’s the artist. It’s not the basketball responsible for Michael Jordan’s success, it’s the athlete. It’s not just the Promotional Product alone that will make the difference! We are the difference! We are The Target Group!<br />
  35. 35. Creative Piece Design<br />At The Target Group, we offer corporate identity packages and full service branding solutions. <br />Use our “Creative Services” to put together a fresh look and move your organization to the next level!!  Our corporate identity services include:<br /> Graphic Design and Art Creation.        <br /> Logo / Product Branding and Enhancements.         <br /> Business Card Design and Printing Services.         <br /> PowerPoint Creation.         <br />
  36. 36. Integrated Marketing<br />Click on play button to watch video! <br />
  37. 37. Integrated Marketing<br />TRADITIONAL<br /><ul><li> Print Media
  38. 38. Promotional Products
  39. 39. Radio
  40. 40. Television
  41. 41. Billboards</li></ul>ONLINE<br /><ul><li> Websites
  42. 42. Search Engine Optimization
  43. 43. Print To Web Campaigns
  44. 44. Data Capture
  45. 45. Social / Video Marketing</li></ul>A simple explanation of Integrated Marketing is combining traditional advertising with new online marketing strategies!<br />TRADITIONAL + ONLINE MARKETING = COMPOUNDED OPTIMAL RESULTS<br />$$$<br />Think Integrated Marketing <br />
  46. 46. Integrated Marketing<br />Companion Booster Website<br />A Companion Booster Website is a one page website that is branded to match your current advertising offer. This site is used to act as a “bridge” leading the visitor from the advertisement to the Companion Site giving them more information and prompting them to Act!<br />UtiliTarget Companion Booster Website<br />Video e-Newsletter Marketing Campaigns<br />A Video e-Newsletter delivered via email then published on the web as a Companion Booster Website strengthens business relationships! With A Video e-Newsletter Marketing Campaign you can deliver with video: Commercials, Demonstrations, Testimonials, New Product Launches, and Webisodes! Save money without spending a fortune on traditional advertising! <br />Video e-Newsletter Marketing<br />
  47. 47. Integrated Marketing<br />PURL Print To Web Campaigns<br />A Print to Web Campaign is based on an advertisement whether it is a highly targeted direct mail piece, a billboard, a Promotional Product or an ad placed in a newspaper or magazine that directs and invites the viewer to a uniquely built website. <br />Holy Angels Spirited<br />Jim Kelly Direct<br />Erie County Head Start<br />
  48. 48. Integrated Marketing<br />Website Design and Organic Search Engine Optimization <br />It is imperative that businesses have professional looking websites that can be found on major search engines. Getting your website found on search engines should be a key marketing concern with regard to your new business strategy. <br />First page rankings are possible with “Organic Search Engine Optimization” methods as opposed to “PPC” or Pay Per Click Marketing. Being ranked on the first page of Google is a business necessity! <br />Think Websites That Work<br />Organic Search Engine Optimization<br />
  49. 49. The Target Group<br />We are the missing piece to your puzzle!<br />Lets Get Started! <br />Call us at 716-871-1111<br /> or send us an e-mail at <br />info@thetargetgroupinc.com<br />
  50. 50. “Motivating People - Driving Results“<br />“Your Leader In Results Based Marketing“<br />716-871-1111 www.ThinkTargetGroup.com<br />
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