Escaping the Shark Tank

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The buyer's job is to pit all vendors against each other in the Shark Tank to lower cost. How do quality companies fight this margin pressure?

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Escaping the Shark Tank

  1. 1. Escaping the Vendor Shark Tank
  2. 2. Customers seem to have all the power
  3. 3. They use it against us….
  4. 4. To drive prices down
  5. 5. And Profits
  6. 6. How can you escape the Shark Tank?
  7. 7. By Differentiating
  8. 8. But how?
  9. 9. Prospects refuse to listen to my message
  10. 10. Give the message in a format they can’t miss
  11. 11. From a VideoColdCall player
  12. 12. VideoColdCall player
  13. 13. <ul><li>VideoColdCall players get viewed by prospects 90+% of the time vs. .00001% for cold calling. </li></ul>
  14. 14. Video Cold Call Player <ul><li>iPod-style player specifically designed for sales </li></ul><ul><ul><li>Proprietary firmware </li></ul></ul><ul><li>Automatically plays your message when the player is turned on – NO menus to navigate </li></ul><ul><li>Plays over a speaker, not headphones </li></ul><ul><li>Incredibly simple and fast for prospect to play your sales message – that’s why over 90% of prospects hear your message. </li></ul><ul><li>www.videocoldcall.com </li></ul>

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