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Videasa Online Video Production Portfolio and YouTube Campaigns

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A selection of client internet video campaign work executed during the past six months. The majority of our video marketing and advertising campaigns were distributed and promoted on YouTube, targeted …

A selection of client internet video campaign work executed during the past six months. The majority of our video marketing and advertising campaigns were distributed and promoted on YouTube, targeted video sharing and upload sites, and popular social media destinations like Facebook, MySpace, Linkedin, Mashable and SlideShare.

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  • 1. VIDEO REELS ARE VIEWABLE AT VIDEASA.COM © COPYRIGHT 2009-2010 VIDEASA LLC. ALL RIGHTS RESERVED. NO PARTS OF THIS PRESENTATION MAY BE REPLICATED OR RE-DISTRIBUTED WITHOUT THE PRIOR WRITTEN PERMISSION OF VIDEASA LLC.
  • 2. ENTERTAINING INFORMATIVE BRANDED INTERNET VIDEO
  • 3. ATTRACT GREAT CUSTOMERS
  • 4. Client: Hain-Celestial Group Description: A monthly webisode created to support Yves Veggie Cuisine branded p ro d u c t s , m e s s a g e s a n d b u s i n e s s objectives. Series Title: “Convicted” Convicted With Chef Vic
  • 5. HAIN-CELESTIAL GROUP: YVES PLEASE
  • 6. A DIVERSE PORTFOLIO OF EXPERIENCE BRANDED ENTERTAINMENT INFOTAINMENT VIRAL VIDEOS WEBISODES TV COMMERCIALS DOCUMENTARIES TRIAL VIDEOS TESTIMONIALS PRODUCT DEMOS PR VIDEOS CORPORATE VIDEOS PRODUCT LAUNCHES BRAND AWARENESS CUSTOMER ACQUISITION VIDEO ADS CAMPAIGNS VIDEO CHANNEL DESIGN VIDEO COLLATERAL DESIGN SOCIAL MEDIA 01 02 03 0 4 0 5 06 07 08 09 10 11 12 13 14 15 16 17 18 19 2 0 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 7. AWARD-WINNING CONTENT 2009 AVA Award: In December 2009, Project: Internet video series for the Videasa received two Platinum AVA awards CleanWater Countertop Filtration System. for the production of the internet video, Description: Concept creation, writing, “CleanWater Kids.” The Platinum Award is production, distribution and marketing for a the AVA’s highest honor. Videasa was series of five internet videos. awarded a Platinum Award in the category of Video and Film and a Platinum Award in the category of New Media. “CleanWater Kids” was produced by Videasa for Cuisinart. 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 8. AN AWARD-WINNING CREATIVE TEAM KEY PERSONNEL Executive Creative Director: Phillip Underhill Executive Producer and Director: Catherine-Gail Reinhard Director: Stewart Weinstock Art Director: Rheanna Abbott Assistant Editor: Albert Gremse VIDEO REELS ARE VIEWABLE AT VIDEASA.COM 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 9. OUR APPROACH VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 10. A BROAD RANGE OF SERVICES PLANNING CONCEPTING PRODUCTION DISTRIBUTION MARKETING COMPETITIVE VIDEO AUDIT CONCEPT, CHARACTER & PILOT CREATION PRE-PRODUCTION PLANNING, SCHEDULING TUBEMOGUL PREMIUM SYNDICATION BRANDING - AWARENESS CAMPAIGNS EVALUATION OF CLIENT PROGRAMS SCRIPT WRITING & STORYBOARDS TALENT CASTING, MANAGEMENT TARGETED, SCALABLE SYNDICATION DEMAND GENERATION - DIRECT RESPONSE YOUTUBE AUDIENCE RESEARCH SET DESIGN, COSTUMES, HAIR & MAKEUP SET, PROPS, CREW CONTEXTUAL, GEOGRAPHICAL TARGETING VIDEO PPC SEARCH PROGRAMS TACTICAL RECOMMENDATIONS CHANNEL IDENTITY DEVELOPMENT & DESIGN CINEMATOGRAPHY PREMIUM ANALYTICS PACKAGE SUBSCRIBER DRIVE PROGRAMS BUDGETING & SCHEDULING PRINT, MULTIMEDIA COLLATERAL DESIGN EFFECTS, SCORING, COLOR & GRADING COMPETITOR VIDEO ANALYTICS BUDGETING & SCHEDULING 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 11. HD VIDEO PRODUCTION PART HOLLYWOOD STUDIO AND PART DIGITAL AGENCY, VIDEASA HOUSES A FULLY-EQUIPPED, 5,000 SQUARE-FOOT HD STUDIO LOCATED IN MANHATTAN'S TRIBECA DISTRICT. 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 12. 5,000 SF TRIBECA STUDIO VIDEO REELS ARE VIEWABLE AT VIDEASA.COM 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 2 3 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 13. TALENT & CASTING FROM CLASSICALLY TRAINED ACTORS TO UP-AND-COMING BROADWAY STARS, VIDEASA ATTRACTS AND RECRUITS WORLD CLASS TALENT. WE MAINTAIN RELATIONSHIPS WITH A WIDE VARIETY OF PERFORMERS— FROM BROADWAY STARS TO YOUTUBE CELEBRITIES.
  • 14. A FLEXIBLE WORKFLOW DAY 45 DAY 90 Kickoff Concepting Scheduling Writing Casting Set and Costume Production Video Audit Campaign Planning and Market Reserach Video Campaign Collateral Paid Video Advertising Planning Video Channel Setup and Admin Widgets, Embeds and Apps Setup Pre-Distribution Video SEO Post Distribution Video SEO Video Distribution and Syndication Re-Distribution Subscriber Acquisition and Engagement Social Media Outreach Paid Video Promotions and Advertising Tracking, Analysis and Reporting of Key Performance Indicators 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 15. INSIGHT-DRIVEN CONTENT DEVELOPMENT AWARENESS ENGAGEMENT INTENT TRIAL PURCHASE REPEAT PURCHASE Trial Offer Instructional Video Series 10 Tips For Great Results 5 Recipes Kids Will Love The Dieter’s Meal Planner Heart Health Cooking VIRAL VIDEO TRIAL VIDEO SUPPORT VIDEO FUN, ENTERTAINING FUN, INFORMATIVE, COMPARATIVE HELPFUL, INSTRUCTIONAL 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 16. VIEWER PERSONA DEVELOPMENT Adrian, Health Fanatic Brenda, Dachshund Lover Sheila, First-Time Dog Owner Megan, Vet Assistant I’m a health nut. The latest addition to our I’ve come to realize that Minnie’s diet is as I have adopted so many cats I’ve lost count. Stoli is a boxer mix that I adopted at work. family, Teco, is on a healthier diet than most important as any member of my family. Her Then I adopted a small puppy, Major. He’s Because of his diabetes, I must carefully humans. He’ll definitely outlive me. health is my responsibility. my first dog and I’m in love. monitor his diet and exercise. Name Adrian Feldstein Name Brenda Holliday Name Sheila McMann Name Megan Rutherford Age 50 Age 48 Age 50 Age 43 Occupation General Contractor Occupation Dentist Occupation Loan Officer Occupation Veterinarian Assistant, ASPCA Household Income $114,000 Household Income $163,000 Household Income $145,000 Household Income $76,000 Hometown Virginia Beach, VA Hometown St. Louis, MO Hometown Seattle, WA Hometown Houston, TX Household Pets 3 dogs, 1 puppy Household Pets 2 dogs, 2 cats Household Pets 4 cats, 1 puppy Household Pets 1 dog Favorite Pet Website http:/ /www.drsfostersmith.com Favorite Pet Website www.petco.com Favorite Pet Website www.humanesociety.org Favorite Pet Website www.petsmart.com Pet Brand Loyalty Hills, Kong, Blue Buffalo, Frontline, Pet Brand Loyalty Purina, Hartz, Paws, Frontline, Fancy Feast Pet Brand Loyalty Whiskas, Meow Mix, Pet Smart, Purina Pet Brand Loyalty 800-PETMEDS, Science Diet, Frontline, 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 17. ANTICIPATING USER PATHWAYS AND NEEDS VIEWER SEGMENTS EXPERIENCE FACTORS DESIRED OUTCOMES Video Audience Personas Prior Experiences Points of Entry Primary Persuasive Content Secondary Persuasive Content Register & Download Purchase DIRECT MAIL-URL MAGAZINE-URL TEXT SEARCH RESULTS VIDEO SEARCH RESULTS THIRD-PARTY PORTAL BRAND WEBSITE VIDEO CHANNEL PAGE SEASONAL VIDEO NEWS VIDEO IN-VIDEO DISPLAY AD INFOTAINMENT VIDEO TV COMMERCIAL ON YOUTUBE POSITIVE PRESS RELEASES TRIAL VIDEO TRUE BLUE HEROS VIDEO NEGATIVE OTHER PROMOTIONAL PAGES SUPPORT VIDEO THIRD PARTY VIDEO READ ME BRAND SITE NEUTRAL INCOMING DOMAINS TESTIMONIAL VIDEO IN-VIDEO ADVERTISEMENT COUPON RETAILER SITE UNKNOWN EVENT DRIVEN CAMPAIGNS INTERACTIVE VIDEO OTHER OTHER IN PERSON 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 2 3 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 18. REACHING AUDIENCES WHERE THEY SOCIALIZE YOUR BRAND 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 19. FILE-LEVEL VIDEO SEARCH ENGINE OPTIMIZATION EXTENDING CONTENT VALUE WITH ANNOTATIONS The use of annotations extends far beyond keywords; proper data planning will ensure that your video content lives a long life and generates value for your organization for many years to come. Prior to uploading any video, consult with Annotations contain your Database team about the proper keywords and strings that format for adding text annotations (i.e. can be queried by search metadata) to your video file. engines and databases. 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 20. PREMIUM VIDEO DISTRIBUTION VIDEASA PREPARES HD CONTENT FOR MULTIPLE DISTRIBUTION PLATFORMS TAREGETED DISTRIBUTION ONLINE CABLE IPTV MOBILE BROADCAST OTHER 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 21. REACH THE MASSES WITH TARGETED VIDEO ADS 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 22. PREMIUM VIDEO METRICS VIDEASA IS A PREMIUM PARTNER WITH TUBEMOGUL, THE LEADING PLATFORM FOR THE SIMULTANEOUS DISTRIBUTION AND SYNDICATION OF ONLINE VIDEO TO MULTIPLE SITES. 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 4 2 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 23. PORTFOLIO
  • 24. COOL CLIENTS 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 4 2 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 25. STORYBOARD DEVELOPMENT MAIN FLAME - CONCEPT VERSION Client: CA Inc. Project: Main Flame Description: Team Disk and Team Tape engage in verbal sparring at the world’s first mainframe smack-talk competition to decide once and for all which storage solution dominates (Tape or Disk?) The competition really heats up when a new competitor enters the arena and unleashes a torrent of smack- talk that humbles the two adversaries into submission. Only the mainframe elite can interpret the meanings behind the smack-talk at this popular event.
  • 26. STORYBOARD DEVELOPMENT Scene One Scene Two Scene Three The Brakenbury family has just sat down to their Regina retorts, “Is that right, Forest,” she tastes a Magnus corrects her, “Oh don’t worry Mom, those weekly rotisserie dinner. The sit silently eating their piece of pasta from her plate, “And this noodle boys are doing much more than just her meal when Forest Brakenbury says to his wife, reminds me of your performance on a Friday homework. Margot has become an extracurricular “Congratulations Regina, these potatoes are the night.” The children eat their food silently. Regina activity at St. Anthony’s.” Margot retorts, “Oh hardest yet.” No one flinches. continues, “Margot, after all we spend on your Magnus, you flatter me. But we all know how Adderal prescription I hope those boys who you outgoing you are - especially when wearing my sell it to are at least doing your homework.” undergarments to polo practice.” And so the roast continues around the Brakenbury dinner table. ROAST NIGHT Client: Cuisinart Project: Rotisserie Viral Video Concept Description: The Brakenbury family has just sat down to their weekly rotisserie dinner. Let the roast begin….
  • 27. MASHABLE Client: Mashable Project: Broadcast Design - Animation Sequence 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 28. MASHABLE Client: Mashable Project: Broadcast Design - Animation Sequence VIDEO REELS ARE VIEWABLE AT VIDEASA.COM 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 3 0 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 29. VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 30. MAIN FLAME Client: CA, Inc. Description: An edgy branded entertainment webisode targeting senior IT decision makers at Global Enterprises who may be unaware of Vtape - its money and time- saving virtual tape solution for IBM z mainframe computers. Series Title: “Main Flame” 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 31. MAIN FLAME Client: CA, Inc. Description: An edgy branded entertainment webisode targeting senior IT decision makers at Global Enterprises who may be unaware of Vtape - its money and time- saving virtual tape solution for IBM z mainframe computers. Series Title: “Main Flame” 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 32. WORM Client: CA Inc. Project: WORM Description: An edgy branded entertainment webisode targeting senior IT decision makers at Global Enterprises who may be unaware of Vtape - its money and time- saving virtual tape solution for IBM z mainframe computers. 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 3 6 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 33. SKUNK & TANK Client: Lane Labs D e s c r i p t i o n : A n o ff b e a t , h u m o ro u s webisode that follows the politically incorrect antics of two onsessed online gamers who are seemingly out of touch with objects, persons and/or events that are “BMF” (bricks, mortar or flesh). Then one day, Skunk stumbles upon his sister’s bottle of HealthDropz - guaranteed to “get you jacked.” Life is never the same thereafter…. Series Title: “Skunk & Tank” 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 3 8 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 34. Client: Aroma Cafe Culture - Lavazza USA Description: A menage-a-trois turns deadly for one lover when passions ignite over a morning cup of latte. LATTE HEART Series Title: “Latte Heart” 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 35. COLLATERAL
  • 36. NAMING & IDENTITY Client: CA Inc. Project: YouTube Channel Identity 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 4 2 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 37. Client: CA Inc. Project: YouTube Channel Identity
  • 38. BROADCAST DESIGN Client: CA Inc. Project: ExpreswsIt YouTube Channel 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 39. SPECIAL EFFECTS & MOTION Client: CA Inc. Project: Main Flame 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 4 5 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
  • 40. FIELD MARKETING EVENT SHOOTING GUIDE
  • 41. ONLINE VIDEO CONTENT PROGRAM EVENT HANDOUTS
  • 42. CUSTOMER VIDEO PROMOTIONAL PROGRAM UPLOAD MICROSITE Client: Lithia Project: My Videos Rock User Generated Content Upload Microsite
  • 43. LITHIA FLIPCAM PROMOTIONAL OFFER VIDEO SHOOTING GUIDE Client: Lithia Project: My Videos Rock User Generated Content Upload Microsite
  • 44. VIDEO MARKETING TOOLS & WIDGETS 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55
  • 45. CHANNEL DESIGN 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 5 2 53 5 4 55
  • 46. VIDEO REELS ARE VIEWABLE AT VIDEASA.COM 104 READE STREET ● LOWER LEVEL ● TRIBECA ● NY ● 10013 ● 212.766.4900

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