As social media is transforming enterprises and consumer services, unstructured data is growing more important to business and business architecture. In this presentation I outline
- advancements and challenges in social text analytics and its role in big data analytics in the years to come.
- mistakes companies have made by applying text analytics without understanding its power or limitations.
- how machine learning is opening up for new applications of text analytics and how to evaluate the performance of text analytics systems.
- a few use cases for social text analytics and explore it's potential for extracting new insights from existing data sources.