Prepared for the Outsourcing Institute, 04.28.09
Vidar Brekke,
CEO Social Intent

Social media is not

another opportunity for
you to talk about your
company
◦ If people want to hear you
talk about yourself, they can
go to your website
Social media is another

way to service your clients
◦ It’s about bringing your brand
promise to life

Social Networking for

businesses
◦ We’re listening to customers
◦ We’ve got smart people who
can help you out
Social Networking for

business people
◦ I’m a smart and I’m proud to
work for my company
◦ I’m making friends and
influencing people

It’s not just marketing & PR

 Internal social networking
◦ Uncovering latent
knowledge
◦ Engage subject matter
experts
◦ Coordination
 Vendor
relations social
networking
◦ Private networks between
business partners

What distinguishes social media

tools from previous technologies
such as ERP and CRM, is the
high degree of participation they
require to be effective.
While inherently disruptive and

often challenging to an
organization’s culture, they are
not technically complex to
implement.
- 2009 McKinsey study

Vidar Brekke, CEO
www.socialintent.com
vidar@socialintent.com
Linkedin.com/in/vidarbrekke
Twitter: @social_vidar