Social Apps 101

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What Are Applications for Social Networks like Facebook, MySpace and LinkedIn. Here's a primer to get you up to speed.

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Social Apps 101

  1. 1. Social Applications 101 What are Social Applications? Why should marketers care? CONFIDENTIAL
©
2008
Social
Intent,
LLC

  2. 2. Consumers are waiting for brands to engage: –  Three on four of US online adults now use social tools to Consumers Are Waiting connect with eachother1 –  85 percent of US consumers believe companies should interact with them via social media2 –  1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the wealthiest households believe companies should actively market to them via social networks2 1
Forrester
research,
October
2008
 2 “Business in Social Media” Study, 2008 Cone. 
 CONFIDENTIAL
©
2008
Social
Intent,
LLC

  3. 3. The Social Web is: •  Social Networks What is the Social Web –  It’s where consumers engage each other –  Facebook, MySpace, LinkedIn, Meebo, SecondLife •  Social Media –  It’s where consumers publish –  Blogs, Wikis, Del.icio.us, YouTube, Slideshare •  Social Media/Network Hybrids –  Where consumers publish and network –  Twitter, Flickr, Flixter, Facebook CONFIDENTIAL
©
2008
Social
Intent,
LLC

  4. 4. Branded Social Applications: What are Social Applications –  Connects individuals and marketers in “marketplaces of intent” where relationships drive usage –  Bring your brand promise to life in ways that encourage engagement between brand and users and between users themselves –  Enable users to communicate your story –  Aren’t ads, but potentially long term channels of communications between brand and customers CONFIDENTIAL
©
2008
Social
Intent,
LLC

  5. 5. Social Application Verticals A vertical for every brand and task: •  Channel –  Superwall, CokeTag, LinkedIn, Meebo •  Content –  Flixter, iLike, Watercooler •  Quiz –  Likeness, Flixter, Compare People •  Games –  Zombies, Scrabble, Texas Hold’em •  Gifts –  Grow a Gift, Free gifts •  Self expression –  Cities I’ve Visited, CokeTag CONFIDENTIAL
©
2008
Social
Intent,
LLC

  6. 6. •  Social Media is no fad –  Social media is a global phenomenon happening in all markets regardless of social, cultural and economic development Social Media is No Fad –  Marketers across all verticals are funneling more money into social media –  Social Applications are measureable and can yield tremendous ROI if designed with robust testing and optimization in mind –  Social Applications can yield unique demographic and behavioral data and insights at a low cost CONFIDENTIAL
©
2008
Social
Intent,
LLC

  7. 7. Building Social Applications calls for skills typically beyond the abilities of traditional marketers, agencies and web developers. How To Use Social Software Social Intent will show you how to use Social Applications to: •  Create brand awareness •  Generate leads •  Introduce a product/campaign •  Improve reputation •  Collect data/content •  Create new value through a social application brand extension! CONFIDENTIAL
©
2008
Social
Intent,
LLC

  8. 8. Vidar Brekke, CEO –  Past positions: Strategist at Ogilvy, VP Marketing at JPMorgan, VP Marketing Linkstorm, Strategist/ Creative Director Kurani Interactive. –  Clients: Coca-Cola, IBM, Vonage, Cisco, General Senior Team Motors, American Express, Wal-Mart, E*Trade Vineel Shah, CTO –  Past positions: Senior Technical Yahoo at HotJobs, Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb. www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10014 contact_us@socialintent.com +1 (646) 465-2965 CONFIDENTIAL
©
2008
Social
Intent,
LLC
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