Social Applications 101
What are Social
Applications?
Why should marketers care?
CONFIDENTIAL © 2008 Social Intent, LLC

Consumers are waiting for brands to engage:
– Three on four of US online adults now use social tools to
Consumers Are Waiting
connect with eachother1
– 85 percent of US consumers believe companies should
interact with them via social media2
– 1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the
wealthiest households believe companies should actively
market to them via social networks2
1 Forrester research, October 2008
2 “Business in Social Media” Study, 2008 Cone.
CONFIDENTIAL © 2008 Social Intent, LLC

The Social Web is:
• Social Networks
What is the Social Web
– It’s where consumers engage each other
– Facebook, MySpace, LinkedIn, Meebo,
SecondLife
• Social Media
– It’s where consumers publish
– Blogs, Wikis, Del.icio.us, YouTube, Slideshare
• Social Media/Network Hybrids
– Where consumers publish and network
– Twitter, Flickr, Flixter, Facebook
CONFIDENTIAL © 2008 Social Intent, LLC

Branded Social Applications:
What are Social Applications
– Connects individuals and marketers in “marketplaces of
intent” where relationships drive usage
– Bring your brand promise to life in ways that encourage
engagement between brand and users and between users
themselves
– Enable users to communicate your story
– Aren’t ads, but potentially long term channels of
communications between brand and customers
CONFIDENTIAL © 2008 Social Intent, LLC

Social Application Verticals A vertical for every brand and task:
• Channel
– Superwall, CokeTag, LinkedIn, Meebo
• Content
– Flixter, iLike, Watercooler
• Quiz
– Likeness, Flixter, Compare People
• Games
– Zombies, Scrabble, Texas Hold’em
• Gifts
– Grow a Gift, Free gifts
• Self expression
– Cities I’ve Visited, CokeTag
CONFIDENTIAL © 2008 Social Intent, LLC

• Social Media is no fad
– Social media is a global phenomenon happening in all markets
regardless of social, cultural and economic development
Social Media is No Fad
– Marketers across all verticals
are funneling more money
into social media
– Social Applications are
measureable and can yield
tremendous ROI if designed with robust testing and optimization
in mind
– Social Applications can yield unique demographic and behavioral
data and insights at a low cost
CONFIDENTIAL © 2008 Social Intent, LLC

Building Social Applications calls for skills typically beyond the
abilities of traditional marketers, agencies and web developers.
How To Use Social Software
Social Intent will show you how to use Social Applications to:
• Create brand awareness
• Generate leads
• Introduce a product/campaign
• Improve reputation
• Collect data/content
• Create new value through a social application brand
extension!
CONFIDENTIAL © 2008 Social Intent, LLC

Vidar Brekke, CEO
– Past positions: Strategist at Ogilvy, VP Marketing at
JPMorgan, VP Marketing Linkstorm, Strategist/
Creative Director Kurani Interactive.
– Clients: Coca-Cola, IBM, Vonage, Cisco, General
Senior Team
Motors, American Express, Wal-Mart, E*Trade
Vineel Shah, CTO
– Past positions: Senior Technical Yahoo at HotJobs,
Manager of Software Development at MTV Online,
Software Developer/architect at iVillage, Citibank,
ProgrammableWeb.
www.socialintent.com
30 Christopher St. Suite 4C. New York, NY 10014
contact_us@socialintent.com
+1 (646) 465-2965
CONFIDENTIAL © 2008 Social Intent, LLC 8