Content marketing is priority #1 for marketers, but it's hard to scale and remain authentic. Meddle solves this by turning Employees and Subject Matter Experts - who are not marketers - into publishers, and using their social networks for distribution and SEO.
It is no secret that employees are more credible and authentic than marketers - and can can vastly outperform traditional marketing efforts in both volume, reach, and effectiveness - as evidenced by research from IBM and Edelman's Trust barometer. However, getting these trusted individuals to create content is a challenge. They are not marketers or professional communicators - nor do they have the time or skills to take on a second job.
Key to Meddle is our curation engine which turns content employees already share to their social networks into curated, branded collections that showcase these employees' skills and insights. These collections help build your brand, SEO, and generate leads for your business.