1.0 - Crowdsourcing
2.0 - Why Crowdsource?
3.0 - Four Categories
4.0 - Creation
5.0 - Invention
6.0 - Organization
7.0 - Prediction
8.0 - How We Work
9.0 - About Us
10.0 - Senior Team
Crowdsourcing 101
Can you Digg it?
CONFIDENTIAL © 2008 Social Intent, LLC

Crowdsourcing
Crowdsourcing is the process of creating
something new of value by tapping into groups
of people with desired characteristics
CONFIDENTIAL © 2008 Social Intent, LLC 1

Why companies should Crowdsource?
• Gain hard-to-obtain information without a lot of
investment, e.g.
Why Crowdsource
– Utilize your customers/visitors in developing new content and
product ideas
• Creates a sense of ownership of your product/service
among your stakeholders
• Crowdsourcing apps are new, sticky and engaging
services in and of themselves
– Submitting content and ideas
– Rating other’s ideas
CONFIDENTIAL © 2008 Social Intent, LLC 2

Crowdsourcing applications can be
broken down in to four categories:
Four Categories
1. Creation
2. Invention
3. Organization
4. Prediction
CONFIDENTIAL © 2008 Social Intent, LLC 3

Creation
• Create new content that is owned and maintained by
your readers
– Wearesmarter.org (writing a book like a wiki)
– Wikipedia.org (peer created and reviewed reference)
Creation
– Google Knol (peer created and reviewed articles)
– Authonomy (soliciting book manuscripts, users vote)
• Generate new content by soliciting the masses
– Mechanical Turk (divide a task into thousands of subtasks)
– Helium, iStockphoto (stock content for publishing or
photography)
– Crowdspring (ask many designers to offer design suggestions)
CONFIDENTIAL © 2008 Social Intent, LLC 4

Invention
• Source ideas and have the community rank them
– Whitehouse2.org (Suggest the US president’s agenda)
– WePc.com (Asus and Intel community product development)
– Ideastorm (Dell community product development)
Invention
– Innocentive (Procter & Gamble community product
development)
– My Starbucks Idea (Customer offering product ideas)
CONFIDENTIAL © 2008 Social Intent, LLC 5

Organization
• Create new content by making users organize existing
content
– Digg, reddit, yahoo buzz (vote on articles/news)
Organization
– Stumbleupon (vote on articles sites)
CONFIDENTIAL © 2008 Social Intent, LLC 6

Prediction
• Predict trends by inviting users to submit and vote on
ideas
– Mediapredict.com (users bet on media trends, such a TV
viewership, books that are likely to sell well)
Prediction
– Rasmussen Markets (Predicts political outcome)
CONFIDENTIAL © 2008 Social Intent, LLC 7

How we build the right
• Business Model
Crowdsourcing application – Organizational Facts
for you: – Core Offering & Customers
– Sales & Business Model
– Environmental Factors
How We Work
Business
Model
• Marketing Status
– Strategic Goals
– Brand Promise
– Competitive Landscape
– Existing & Previous Efforts
Discovery
Project MarkeIng
• Project Resources
Resources Goals – Budget & Personnel Allocations
– Materials & Content
– Design & Branding Requirements
– Technical & Functional Requirements
CONFIDENTIAL © 2008 Social Intent, LLC 8

• At Social Intent we help companies meet
their organizational goals by turning their
customers into assets
• This is achieved by developing online social
About Us
experiences that are rewarding to both
parties
• We help companies identify the right
opportunities and customize and implement
social software solutions that meet their
business needs
CONFIDENTIAL © 2008 Social Intent, LLC 9

Vidar Brekke, CEO
– Past positions: Strategist at Ogilvy, VP Marketing at
JPMorgan, VP Marketing Linkstorm, Strategist/
Creative Director Kurani Interactive.
– Clients: Coca-Cola, IBM, Vonage, Cisco, General
Motors, American Express, Wal-Mart, E*Trade
Senior Team
Vineel Shah, CTO
– Past positions: Senior Technical Yahoo at HotJobs,
Manager of Software Development at MTV Online,
Software Developer/architect at iVillage, Citibank,
ProgrammableWeb.
www.socialintent.com
30 Christopher St. Suite 4C. New York, NY 10011
contact_us@socialintent.com
+1 (646) 465-2965
CONFIDENTIAL © 2008 Social Intent, LLC 10

Ps. Did you find some great articles or sites about crowd
sourcing?
Add it to our crowdsourcing experiment here:
http://www.reddit.com/r/mobwisdom/
CONFIDENTIAL © 2008 Social Intent, LLC 11