Crowdsourcing 101 - tapping into the wisdom of crowds
Upcoming SlideShare
Loading in...5
×
 

Crowdsourcing 101 - tapping into the wisdom of crowds

on

  • 11,483 views

Some things you wanted to know about crowdsourcing but were afraid to ask.

Some things you wanted to know about crowdsourcing but were afraid to ask.

Statistics

Views

Total Views
11,483
Views on SlideShare
10,444
Embed Views
1,039

Actions

Likes
34
Downloads
593
Comments
0

29 Embeds 1,039

http://ambtenaar20.ning.com 799
http://marketingusabile.blogspot.com 54
http://www.slideshare.net 49
http://hanid.blogspot.com 43
http://socialintent.com 19
http://www.socialintent.com 13
http://www.marketingusabile.blogspot.com 7
http://blog.list.ly 6
http://list.ly 6
https://ambtenaar20.ning.com 5
http://shyam.getmyip.com 4
http://hanid.blogspot.co.uk 4
http://www.mobkarma.com 4
http://www.yatedo.com 3
http://marketingusabile.blogspot.it 3
http://hanid.blogspot.de 3
http://hanid.blogspot.se 3
http://paper.li 2
http://listly-staging.herokuapp.com 2
http://hanid.blogspot.in 1
http://hanid.blogspot.ie 1
http://hanid.blogspot.ae 1
http://wildfire.gigya.com 1
http://webmail.register.it 1
http://hanid.blogspot.pt 1
http://www.linkedin.com 1
http://hanid.blogspot.co.il 1
https://twitter.com 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Crowdsourcing 101 - tapping into the wisdom of crowds Crowdsourcing 101 - tapping into the wisdom of crowds Presentation Transcript

  • 1.0 - Crowdsourcing 2.0 - Why Crowdsource? 3.0 - Four Categories 4.0 - Creation 5.0 - Invention 6.0 - Organization 7.0 - Prediction 8.0 - How We Work 9.0 - About Us 10.0 - Senior Team Crowdsourcing 101 Can you Digg it? CONFIDENTIAL
©
2008
Social
Intent,
LLC

  • Crowdsourcing Crowdsourcing is the process of creating something new of value by tapping into groups of people with desired characteristics CONFIDENTIAL
©
2008
Social
Intent,
LLC
 1

  • Why companies should Crowdsource? •  Gain hard-to-obtain information without a lot of investment, e.g. Why Crowdsource –  Utilize your customers/visitors in developing new content and product ideas •  Creates a sense of ownership of your product/service among your stakeholders •  Crowdsourcing apps are new, sticky and engaging services in and of themselves –  Submitting content and ideas –  Rating other’s ideas CONFIDENTIAL
©
2008
Social
Intent,
LLC
 2

  • Crowdsourcing applications can be broken down in to four categories: Four Categories 1.  Creation 2.  Invention 3.  Organization 4.  Prediction CONFIDENTIAL
©
2008
Social
Intent,
LLC
 3

  • Creation •  Create new content that is owned and maintained by your readers –  Wearesmarter.org (writing a book like a wiki) –  Wikipedia.org (peer created and reviewed reference) Creation –  Google Knol (peer created and reviewed articles) –  Authonomy (soliciting book manuscripts, users vote) •  Generate new content by soliciting the masses –  Mechanical Turk (divide a task into thousands of subtasks) –  Helium, iStockphoto (stock content for publishing or photography) –  Crowdspring (ask many designers to offer design suggestions) CONFIDENTIAL
©
2008
Social
Intent,
LLC
 4

  • Invention •  Source ideas and have the community rank them –  Whitehouse2.org (Suggest the US president’s agenda) –  WePc.com (Asus and Intel community product development) –  Ideastorm (Dell community product development) Invention –  Innocentive (Procter & Gamble community product development) –  My Starbucks Idea (Customer offering product ideas) CONFIDENTIAL
©
2008
Social
Intent,
LLC
 5

  • Organization •  Create new content by making users organize existing content –  Digg, reddit, yahoo buzz (vote on articles/news) Organization –  Stumbleupon (vote on articles sites) CONFIDENTIAL
©
2008
Social
Intent,
LLC
 6

  • Prediction •  Predict trends by inviting users to submit and vote on ideas –  Mediapredict.com (users bet on media trends, such a TV viewership, books that are likely to sell well) Prediction –  Rasmussen Markets (Predicts political outcome) CONFIDENTIAL
©
2008
Social
Intent,
LLC
 7

  • How we build the right •  Business Model Crowdsourcing application –  Organizational Facts for you:
 –  Core Offering & Customers –  Sales & Business Model –  Environmental Factors How We Work Business
 Model
 •  Marketing Status –  Strategic Goals –  Brand Promise –  Competitive Landscape –  Existing & Previous Efforts Discovery
 Project
 MarkeIng
 •  Project Resources Resources
 Goals
 –  Budget & Personnel Allocations –  Materials & Content –  Design & Branding Requirements –  Technical & Functional Requirements CONFIDENTIAL
©
2008
Social
Intent,
LLC
 8

  • •  At Social Intent we help companies meet their organizational goals by turning their customers into assets •  This is achieved by developing online social About Us experiences that are rewarding to both parties •  We help companies identify the right opportunities and customize and implement social software solutions that meet their business needs CONFIDENTIAL
©
2008
Social
Intent,
LLC
 9

  • Vidar Brekke, CEO –  Past positions: Strategist at Ogilvy, VP Marketing at JPMorgan, VP Marketing Linkstorm, Strategist/ Creative Director Kurani Interactive. –  Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade Senior Team Vineel Shah, CTO –  Past positions: Senior Technical Yahoo at HotJobs, Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb. www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011 contact_us@socialintent.com +1 (646) 465-2965 CONFIDENTIAL
©
2008
Social
Intent,
LLC
 10

  • Ps. Did you find some great articles or sites about crowd sourcing? Add it to our crowdsourcing experiment here: http://www.reddit.com/r/mobwisdom/ CONFIDENTIAL
©
2008
Social
Intent,
LLC
 11