FIFA 2014 | Battle of the Brands
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Enjoy a Competitive YouTube Video Marketing Analysis of the 2014 World Cup in Brazil. Insights powered by vidIQ. ...
Enjoy a Competitive YouTube Video Marketing Analysis of the 2014 World Cup in Brazil. Insights powered by vidIQ.
In this presentation, vidIQ takes a look at the top 3 video marketing battles during FIFA. With 45 brands spending more than $400 million to promote 97 campaigns, the 2014 World Cup in Brazil represents one of the largest marketing events in recorded history. It also marks the moment that online advertising claimed a definitive victory over television.
Here are the contenders in vidIQ's Battle of the FIFA Brands:
Match #1: Battle Athletica
adias vs. Nike
Match #2: Battle Auto
Hyundai vs. Kia
Match #3: Battle Royale
Coca-Cola vs. McDonald's
Thanks for watching and thanks for cheering.
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Slideshow created by Laura Fones. Follow her: http://www.slideshare.net/LauraFones
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