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FIFA 2014 | Battle of the Brands
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FIFA 2014 | Battle of the Brands


Enjoy a Competitive YouTube Video Marketing Analysis of the 2014 World Cup in Brazil. Insights powered by vidIQ. …

Enjoy a Competitive YouTube Video Marketing Analysis of the 2014 World Cup in Brazil. Insights powered by vidIQ.

In this presentation, vidIQ takes a look at the top 3 video marketing battles during FIFA. With 45 brands spending more than $400 million to promote 97 campaigns, the 2014 World Cup in Brazil represents one of the largest marketing events in recorded history. It also marks the moment that online advertising claimed a definitive victory over television.

Here are the contenders in vidIQ's Battle of the FIFA Brands:

Match #1: Battle Athletica
adias vs. Nike

Match #2: Battle Auto
Hyundai vs. Kia

Match #3: Battle Royale
Coca-Cola vs. McDonald's

Thanks for watching and thanks for cheering.

You can learn more about vidIQ at http://www.vidIQ.com/ and follow us on Twitter at http://twitter.com/vidIQ

Also, check out our blog for more cutting-edge content: http://blog.vidiq.com/

Slideshow created by Laura Fones. Follow her: http://www.slideshare.net/LauraFones

Published in Marketing
  • Full Name Full Name Comment goes here.
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  • @undefined Yes, we're talking FIFA. Admittedly, Slide 4 depicts the 2011 Rugby World Cup (France vs. Tonga, if we're really getting granular). Creative Commons photos can be tricksy and the internet is glutted with imperfect representations of subject matter. We apologize for the visual mislead - luckily, Slides 1, 5, 8, 11, 12, 13, 14, 17, 18, 19, 20, 23, 24, 25, and 26 show exclusively FIFA content. We hope you can learn to trust us again. Also, your avatar is awesome. Have a good one!
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  • Are we talking about FIFA here? cause that looks like rugby to me
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