Victory Credentials
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Victory Credentials

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Victory, leading interactive marketing agency in Russia

Victory, leading interactive marketing agency in Russia

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Victory Credentials Presentation Transcript

  • 1. Every day more than 30* mln people log to RuNet. 27,7 mln - Gallup. 34,4 mln - independent sources. 40,2 mln - FOM.
  • 2. Every month SUP covers more than 1/3 of them.
  • 3. Every month SUP covers more than 1/3 of them.
  • 4. Business Units Strategic Development Research & Development PR & Marketing Software Development Blogs & Communities Commerce
  • 5. Business Units SUP Media Strategic Development Research & Development PR & Marketing Software Development Blogs & Communities Commerce
  • 6. Business Units SUP Media SUP Advertising Strategic Development Research & Development PR & Marketing Software Development Blogs & Communities Commerce The information and expertise between all brands and departments is perfectly flawless, giving to each entity a broad knowledge on interactive strategy.
  • 7. Victory. • Victory is the interactive marketing agency. • Created in 2003 and acquired in 2006, Victory is part of the leading interactive companies in Russia: SUP Fabrik. • Victory handles interactive communication for international and local brands.
  • 8. Mission. To create and implement unexpected and breakthrough interactive solutions for the growth of your brands in the booming digital world.
  • 9. How?
  • 10. How? Brands People
  • 11. How? Brands People Network Agencies
  • 12. How? People Technologies
  • 13. How? People Technologies Design Studios
  • 14. How? Brands People Technologies
  • 15. How? Brands People Technologies Differentiating Ideas
  • 16. Strategic Research Planning Creative Viral Mechanics Online Social Media Marketing Marketing Consulting Production Supervision Client Service Media Planning
  • 17. Strategic Research Planning Creative Viral Mechanics Online Social Media Marketing Marketing Consulting Production Supervision Client Service Media Planning
  • 18. Strategic Research Media Buying Planning Creative Viral Mechanics SEO/SEM Online Social Media Analytics Marketing Marketing Consulting Production Mobile Supervision Marketing Client Service Media Planning E-mailing Strategies
  • 19. Outsource Strategic Research Media Buying IT Support Planning Creative Viral Mechanics SEO/SEM Web Production Online Social Media Analytics Video Marketing Marketing Production Consulting Production Mobile Supervision Marketing Seeding Client Service Media Planning E-mailing Strategies
  • 20. Partnership with YouGov. YouGov is a professional international research and consulting organisation providing companies with quick and accurate results on their customers and brands. • Recruiting by online advertising on numerous Russian websites and open surveys on general topics. • Providing a balanced split in demographics, age, interest. • Having already more than 8,500 people after few months of recruitment (aim at 15,000 respondents for March 2009).
  • 21. MediaNet exclusive partnership. Part of IMHO VI Group. #1 for online media buying in Russia.
  • 22. MediaNet exclusive partnership. • Victory and MediaNet are partners to deliver in the same stop-shop all the interactive expertise that brands need for the success of their campaigns. • Victory provides creative insights, strategic planning, brand development research, social media expertise, web production and media planning. • MediaNet contributes their experience in media buying, search engine optimization, contextual advertising, ePR, analytical and post-campaign analysis support.
  • 23. Victory and LiveJournal. Easy integration into LJ projects. • Brand Communities and Contests. • Viral seeding and bloggers’ support. • Media events. Knowledge of latest trends and celebrities. • Regular on-line editorial research. • Hand-On-Pulse tracking system. Case studies and best overviews of social media. • Virtual research panel, containing 5 mln writers. • Daily polls and extended statistics.
  • 24. Creative minds within creative agency. • Balanced mix of traditional advertising, BTL, web production, design and blogosphere experienced specialists provides fluent knowledge of all interactive advertising spheres. • Ability to create out of the box ideas provides skills to produce non-standard effective campaigns within limited time periods. • Mobile universal team fits growing demands for rapid solutions.
  • 25. Franck Vinchon Kirill Smirnov Managing Director Creative & Strategy Director Daria Shadrina Chief Strategic Planner Daniyar Bulatov Client Services Director Media Director Alexander Belyakov Elena Marus Nelia Bagapova Account Director Art Director Media Planner Anastasia Khrapaleva Evgenia Sheludko Alexei Kovalev Account Manager Creator Researcher Maria Ignatova Roman Sorokin Account Manager Art Director Anastasia Bandrina Olga Golovkina Editor Producer
  • 26. Cases.
  • 27. Cases.
  • 28. Mercedes Benz The Virtual Car Wash 70% visits by WOM
  • 29. Redd’s – The Tamagochi 8th of March Man 150,000 players, avg. 14 minutes.
  • 30. Alfa Insurance @ Odnoklassniki Insure your Photo. >3,500,000 mln. registered (10%) Views - unmeasurable.
  • 31. Alfa Insurance Website Easter Egg. Running now.
  • 32. Hooch Stripping Fruits. 250,000 visits. 1,700 stripes. 700 censored :-[.
  • 33. Hooch Stripping Fruits. 250,000 visits. 1,700 stripes. 700 censored :-[.
  • 34. Hooch Stripping Fruits. 250,000 visits. 1,700 stripes. 700 censored :-[.
  • 35. TicTac Summer Flavors Promo. 500,000 players in 1 month. 82% WOM generated.
  • 36. Calgon Viral Project.
  • 37. Calgon Viral Project.
  • 38. Tefal Quick&Hot. 3-seconds Video Festival. Still running.
  • 39. Tefal Quick&Hot. 3-seconds Video Festival. Still running.
  • 40. C.C.C.C.
  • 41. C.C.C.C. Create
  • 42. C.C.C.C. Create Control
  • 43. C.C.C.C. Create Control Connect
  • 44. C.C.C.C. Create Control Connect Convert
  • 45. For more Victory. • Visit our blog: http://community.livejournal.com/victorysa • See our work on Youtube: http://www.youtube.com/user/VictoryBlog • Follow us on Twitter: http://twitter.com/victorysa • Have a look at Facebook: http://www.facebook.com/group.php? gid=40644986239 • Or just contact us directly: • Franck Vinchon: franck.vinchon@sup.com +7 (916) 219 2681 • Kirill Smirnov: kirill.smirnov@sup.com +7 (916) 671 2736 • Daria Shadrina: daria.shadrina@sup.com +7 (916) 654 1548
  • 46. Спасибо. Thank you.
  • 47. Спасибо. Thank you.