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Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
Social Media in Cameroon - an overview - March 2014
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Social Media in Cameroon - an overview - March 2014

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Little is known about the use of social media in Cameroon. This research is the first exploration and aims to train socio-political activists to better use these new media tools.

Little is known about the use of social media in Cameroon. This research is the first exploration and aims to train socio-political activists to better use these new media tools.

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  1. Social Media in Cameroon Research commissioned by Friedrich Ebert Foundation - Central Africa Office - YDE Victor van Reijswoud - MIS4D.com victor@mis4d.com - +237 7363 7111
  2. Social Media is becoming important
  3. What is social media?
  4. The socio-political role of social media 1. First, social media played a central role in shaping political debates 2. Second, a spike in online conversations often preceded major events on the ground 3. Third, social media helped spread ideas and events across international borders easily Howard, Philip N et al. "Opening closed regimes: what was the role of social media during the Arab Spring?." (2011).
  5. What technologie are we talking about?
  6. But there is more, much more!
  7. Research Cameroon 1. Review of the current status a. Blogs and bloggers b. LinkedIn groups c. Facebook communities d. Twitter landscape in YDE and Douala 2. Interviews with key players 3. Explorative stakeholder workshop 4. Report on the way forward
  8. Access to internet is needed
  9. Africa goes mobile
  10. The region (subscription / 100 inhabitants)
  11. Where are we on Facebook?
  12. Although we have some big groups... Top groups CM Top groups World Culture et tradition Bamelike 24,285 members Facebook for Every Phone 180,921,383 members Facebook Cameroun 19,322 members Facebook 83,971,033 members Le Cameroun c’est le Cameroun 15,148 members YouTube 67,622,044 members You know when you’re from Cameroon when …. 11,096 members Data from Jan 2014 own research and http://www.insidefacebook.com/
  13. We like LinkedIn! Actual numbers general penetration rate online population penetration rate Cameroon 188.438 (0.98%) (24.04%) Nigeria 1.313.941 (0.85%) (2.92%)
  14. Top 10 Twitter towns in Africa Research: http://www.portland-communications.com/publications/how-africa-tweets-2014/
  15. CM Twitter space - plotting followers
  16. Who are the influencers?
  17. Some need more words - blogging
  18. Overview blogs ➔ Hard to get a clear image ➔ We identified around 30 active blogs that discuss the situation in Cameroon ➔ Level of collaboration and organisation unclear
  19. Our Survey - sample group Survey among relations FES ○ Response 44% (36/82) ○ Atypical distribution of social media users!
  20. Which media / how often Reading Updating
  21. The perceived importance Facebook Twitter Blogs Other
  22. What use for the social media An unexpected result!
  23. Where are we going from here?
  24. Our limitations 1. Costs 2. Technical 3. Censorship 4. Legislation 5. More ?
  25. Our challenge 1 - link and connect
  26. Our challenge 2 - innovate / engage 1. Social media participation 2. Low cost - high impact 3. Mobile solutions 4. Explore new online tools a. Online petitions b. Participatory (crowd) mapping / sourcing c. Etc
  27. Our challenge 3 - monetisation ROI - Return on Investment Develop business models that provide bloggers and social media players a financial incentive to sustain their activities
  28. Challenge 4 - keep going when needed
  29. Challenge 5 - a social media strategy
  30. Challenge 6 - TIME
  31. All together now! Image courtesy of Dell's Official Flickr Account

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