victor.pascual@quobis.com
@victorpascual

Realistic Future Service Provider Opportunities
Victor Pascual Avila
Chief Strat...
Where are the opportunities
for SPs?

WebRTC

You are
here

Service
Provider
Quick answer

WebRTC

Service
Provider
In other words
What are the realistic opportunities for SPs?
Extend existing Services?
New Services?
Turn-as-a-Service?

QoS?
Identity Ma...
Speakers
•

Anne Lee
–

CTO, Advanced Communications

Innovations & Bell Labs Fellow
–
•

Alcatel-Lucent

Karl Stahl
–

CE...
Merged Intertex Data AB
and Ingate Systems AB
Karl Stahl
CEO/CTO
Ingate Systems
karl.stahl@intertex.se

Ingate’s SBCs do m...
WebRTC – Available Everywhere
A Giant Step: From POTS to Telepresence
•

•

•

WebRTC has the potential of telepresence qu...
Telephony Value? WebRTC Accelerating
the Change to Broadband Value…
•

•

•

Mobile phones took over fixed POTS-type
telep...
Network Service Providers, Carriers,
Have Cost For the Provided Bandwidth
With WebRTC We Need Quality on
Data Crowded Inte...
Who Doesn’t Want a “WebRTC-Ready”
Broadband Access? It’s Win-Win!
It is NOT “Just About Bandwidth” with today’s data crowd...
Broadband Access Routers Need
to Add Quality and Accounting
•

•

•

The networks already have QoS
mechanisms. Access devi...
A Novel View on ICE – Q-TURN
TURN/STUN required for WebRTC (like SBC:s for SIP)
Knock-knock; Give my media a Quality
Pipe
...
SIP (Telephony) Can Also Go Internet/OTT
WebRTC starts there  Internet+
•

•

•

•

Traffic will fade from the specific t...
The Killer Application is:
Better Broadband Available Everywhere

Meet Ingate at Display Table #4
Realistic Future Service Provider
Opportunities
Anne Lee
CTO, Advanced Communications
Innovations and Bell Labs Fellow
Alc...
IMS WebRTC Revenue Use
Cases

Speaker 1 optional
Logo – remove this
box

- Web Extension for IMS Subscribers
- Web Extensi...
Web Extension for IMS
Subscribers

Speaker 1 optional
Logo – remove this
box
Web Extension for Friends &
Family

Speaker 1 optional
Logo – remove this
box
Wholesaling and APIs to 3rd
Parties

Speaker 1 optional
Logo – remove this
box
Hosted IMS Services to
Enterprises

Speaker 1 optional
Logo – remove this
box
Conclusions
•

•

Speaker 1 optional
Logo – remove this
box

WebRTC is an exciting new technology that
can be utilized by ...
Q&A
Realistic Future Service Provider Opportunities -- WebRTC Expo, Santa Clara, CA (Nov 2013)
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Realistic Future Service Provider Opportunities -- WebRTC Expo, Santa Clara, CA (Nov 2013)

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Realistic Future Service Provider Opportunities -- WebRTC Expo, Santa Clara, CA (Nov 2013)

  1. 1. victor.pascual@quobis.com @victorpascual Realistic Future Service Provider Opportunities Victor Pascual Avila Chief Strategy Officer (CSO) Co-founder and blogger
  2. 2. Where are the opportunities for SPs? WebRTC You are here Service Provider
  3. 3. Quick answer WebRTC Service Provider
  4. 4. In other words
  5. 5. What are the realistic opportunities for SPs? Extend existing Services? New Services? Turn-as-a-Service? QoS? Identity Management? APIs to third parties? Go OTT? Other? None?
  6. 6. Speakers • Anne Lee – CTO, Advanced Communications Innovations & Bell Labs Fellow – • Alcatel-Lucent Karl Stahl – CEO/CTO – Ingate
  7. 7. Merged Intertex Data AB and Ingate Systems AB Karl Stahl CEO/CTO Ingate Systems karl.stahl@intertex.se Ingate’s SBCs do more than POTSoIP SIP. They were developed for standard compliant end-to-end multimedia SIP connectivity everywhere. WebRTC is just aligned – Ingate adds QTURN telepresence quality and the WebRTC & SIP PBX Companion for the enterprise UC “social network”. THE “WEBRTC-Ready” ACCESS
  8. 8. WebRTC – Available Everywhere A Giant Step: From POTS to Telepresence • • • WebRTC has the potential of telepresence quality: Opus HiFi sound and VP8 / H.264 HD video Last 50 years has brought mobility and SMS text to telephony, but not improved telephony itself. WebRTC may finally bring global person-to-person communication beyond POTS (telephony wideband codecs, 7 kHz, are still not AM radio quality…) Does that bring revenue to service provides? To carriers or which service provides? • Who earned from Skype? Pre- AM Radio 3.5 kHz  20 kHz audio and 3.5 Mbps video
  9. 9. Telephony Value? WebRTC Accelerating the Change to Broadband Value… • • • Mobile phones took over fixed POTS-type telephony. Fixed telephony became UC. We use fixed broadband with high bandwidth at low cost (even though access is wireless) The iPhone made Internet access “OTT” more important than telephony for the mobile phone. WebRTC will not reverse that – It will rather accelerate the trend of making the Internet/ OTT broadband more valuable than telephony. General Trend • • Telephony is now flatrate (included in base fee) Broadband is unlimited or data amount charged Carriers Provide the Pipe • • Services are from others and often free The Access is the Service
  10. 10. Network Service Providers, Carriers, Have Cost For the Provided Bandwidth With WebRTC We Need Quality on Data Crowded Internet/OTT Access • Customer appreciation was for: • • • • The “Telephone Network” (PSTN, VoIP, IMS, VoLTE… ) Fast surfing: Moderate bandwidth, quick response (high value/bit) Movies, TV, YouTube (streaming video): Huge bandwidth, delay insensitive (low value/bit) And now with WebRTC: Quality bandwidth, low delay (high value/bit) Carrier cost is for bandwidth & usage • Few bits transferred • Still high carrier cost
  11. 11. Who Doesn’t Want a “WebRTC-Ready” Broadband Access? It’s Win-Win! It is NOT “Just About Bandwidth” with today’s data crowded networks Prioritized bandwidth brings value to customers and network providers The Killer App Is Better Broadband Can be either flat rate or session based
  12. 12. Broadband Access Routers Need to Add Quality and Accounting • • • The networks already have QoS mechanisms. Access devices need to classify, prioritize and count usage. WebRTC requires TURN servers for ICE based NAT/Firewall traversal. SIP Connect 1.1 Internet+ SIP requires SBCs for the same. All can be included in the an “WebRTC-Ready” or “RTC-Ready” Access! 13
  13. 13. A Novel View on ICE – Q-TURN TURN/STUN required for WebRTC (like SBC:s for SIP) Knock-knock; Give my media a Quality Pipe • • • • Regard ICE as a request for real-time traffic through the access router/firewall. Interpret the STUN & TURN signals in the firewall. Have the STUN/TURN server functionality IN the access router/firewall and setup the media flows under control. Security is back in the right place - The firewall is in charge of what is traversing Enterprise firewall can still be restrictive QTU R N Q-TURN Enables QoS and More: • • • • Prioritization and Traffic Shaping Diffserv or RVSP QoS over the net Authentication (in STUN and TURN) Accounting
  14. 14. SIP (Telephony) Can Also Go Internet/OTT WebRTC starts there  Internet+ • • • • Traffic will fade from the specific telephone network anyway, when the always logged-in facebook, twitter, gmail etc. can terminate phone calls in the browser. (Compare how Apple took the SMS:s.) SIP can also be end-to-end (also enabling global UC). WebRTC Prescribes ICE for NAT/firewall traversal, which uses STUN & TURN, negotiated in SDP. SIP most often use E-SBC:s. Without telephony peering, incompatibilities and POTS limitations vanish. Standard based real-time communications allow for beyond POTS services. SIP Connect 1.1 Internet+
  15. 15. The Killer Application is: Better Broadband Available Everywhere Meet Ingate at Display Table #4
  16. 16. Realistic Future Service Provider Opportunities Anne Lee CTO, Advanced Communications Innovations and Bell Labs Fellow Alcatel-Lucent
  17. 17. IMS WebRTC Revenue Use Cases Speaker 1 optional Logo – remove this box - Web Extension for IMS Subscribers - Web Extension to Friends and Family - Wholesaling and APIs to 3rd parties - Hosted IMS WebRTC Services for Enterprises
  18. 18. Web Extension for IMS Subscribers Speaker 1 optional Logo – remove this box
  19. 19. Web Extension for Friends & Family Speaker 1 optional Logo – remove this box
  20. 20. Wholesaling and APIs to 3rd Parties Speaker 1 optional Logo – remove this box
  21. 21. Hosted IMS Services to Enterprises Speaker 1 optional Logo – remove this box
  22. 22. Conclusions • • Speaker 1 optional Logo – remove this box WebRTC is an exciting new technology that can be utilized by Telcos to expand IMS services into the Web market. Revenue opportunities for Telcos leveraging WebRTC with IMS exists in both the consumer and enterprise realms.
  23. 23. Q&A
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