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Portfolio Víctor

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Portfolio Víctor Muñoz

Portfolio Víctor Muñoz

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  • 1. víctor muñoz All rights reserved to Víctor Muñoz Troitiño2013
  • 2. _about me _clients _branded content _awards_portfolio _contact_how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 3. no content, no brand - from “push” to “pull” “push” model: -The Brand produces a message -Purchases spaces in conventional ad platforms and spreads the message -Results based on “push” repetitions -Saturation: 65 spots/person/day -Attention Collapse: We pay attention to only 21.5 / 7,560 minutes of advertising per day -Boredom: 92% rejected the ads -Technology enables us to avoid and remove ads _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 4. no content, no brand - from “push” to “pull” “pull” model: branded content model -The best advertising does not seem to be advertising -Brand message that engage users -It must flow from the heart of the brand -Be relevant rather than persistent -The brand produces its own content relevant to its target -It uses the existing media supply -Results based on “pull” entertainment _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 5. taking brands from content to commerce Connecting “people stories” with “product stories” through branded content and Social Media. Social Media is a channel built with people stories. Content drives engagement. I Create content that connects audiences to brands. Combine brand communication and strategy with valuable entertainment and cultural relevance, deliver guaranteed and measurable consumer engagement for my clients. i’ve founded “g&w”, is a one man company powered by many people: builds brands through consumer insight. As a marketing company: - Research & strategy - Measurement & analytics reporting - Client, agency and marcom integration creates engaging content that people love. As an entertainment company: - Creative development & ideation - Integrated on-demand content creation & production delivers content to targeted audiences. As a distribution company: - Brand channel management & development - Audience management & moderation - Targeted content distribution - Influencers, publishers and blogger outreach _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 6. Víctor Muñoz solver/brand navigator resume my mantra my trail i’m good at i’ve been lucky to work with Life is far too short to let an opportunity go by. Create the life you want, no one else will do it for you. Take risks, succeed, fail, learn and grow. Attitude is everything!. Born in Madrid and raised in Cádiz, I’ve lived in San Sebastián and now in Madrid again. Bachelor in Business Administration grade and master in marketing & communications. I Run my own company. Motorcycling, skying, and sailing, very fast and very furious. Trying to do my best every single day so here I stand. Leading with my heart. Putting out “fires”. Listening. Working with people and surfing all kind of situations. Being levelheaded in a crisis. Building partnerships with clients. Pushing for the best work. Thinking out of the box. Being straightforward. Turning from strategy to creativity to execution. Connecting. Jokes. Creative thinkers and doers. Some big clients as P&G, Designit, Antena 3, El Corte Inglés, Danone, MTV, MPG, Quick Silver, L’Oreal... _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 7. _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 8. _fmcg _retail _pharma _broad casting _media/ advertising _real state _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 9. _fmcg _retail _pharma _broad casting _media/ advertising _real state _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 10. _fmcg _retail _pharma _broad casting _media/ advertising _real state _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 11. P"izer _fmcg _retail _pharma _broad casting _media/ advertising _real state _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 12. _fmcg _retail _pharma _broad casting _media/ advertising _real state _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 13. ! _fmcg _retail _pharma _broad casting _media/ advertising _real state _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 14. _fmcg _retail _pharma _broad casting _media/ advertising _real state _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 15. ! _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 16. Fantastic experience from the global campaign "Ranchers" (TV, web, social networks, POS ...). It allowed us to approach the rural world and show it in a different and innovative way, increasing engagement with consumers. tv 90”/120” web packaging ! “ranchers” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 17. Thanks to Arena Media & Movistar we developed "soundtracks" for the cities of Madrid and Barcelona, in an innovative and very "dance hall" way. Sonora Project: App + Music Agenda + Field Marketing. app app music agenda field marketing ! “sonora. st.” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 18. Great sense of humor and client’s courage are portrayed in this TV campaign (20”) we create for Clarben labs product, Hurricaine. tv 20” ! “hurricaine” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 19. Self-promotion branded content for Neox. Really original TV event for new year’s celebration 2012 and 2013. Great succees, more than 10.000 people engaged and doble audience share. (45’ Tv Show, Mockumentary, social networks, Tv promo’s...) 45’ branded content tv show ! “happy neox year” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 20. We went for tapas with Domecq winery, Pernod Ricard Group. Design, implementation, execution and management of Route Alcorta over 14 cities (App + Merchandising + Management Program) ! Casa Nicolasa Tosta de bacón con boletus a las 2 salsas > La Bodega SettingsEnólogaEl Vino La Ruta Ruta Ruta : Zaragoza Bodega Donostiarra Peña y Goñi, 15 Madrid Fritura de calamares con aliño de limón + + + + + + + Bodeguilla San Lorenzo Cava Alta, 4 Madrid Tosta de queso de cabra al Pedro Ximénez con sus mermeladas al oporto Bodega Donostiarra Peña y Goñi, 15 Madrid Fritura de calamares con aliño de limón Bodeguilla San Lorenzo Cava Alta, 4 Madrid Tosta de queso de cabra al Pedro Ximénez con sus mermeladas al oporto Bodega Donostiarra Peña y Goñi, 15 Madrid Fritura de calamares con aliño de limón Bodeguilla San Lorenzo Cava Alta, 4 Madrid Tosta de queso de cabra al Pedro Ximénez con sus mermeladas al oporto Bodega Donostiarra Peña y Goñi, 15 Madrid Fritura de calamares con aliño de limón La Bodega SettingsEnólogaEl Vino La Ruta Ruta Ruta : Zaragoza C/ General Mola 16, 42004 El Pilar, Zaragoza 945 45 73 88 www.casanicolasa.com Fritura de calamares con aliño de limón con más texto para ver cómo quedaría La Bodega SettingsEnólogaEl Vino La Ruta Casa Nicolasa flickr Ciudad route guide “ruta alcorta” _clients _awards _contact _branded content _portfolio _home _about me _how I work app app app All rights reserved to Víctor Muñoz Troitiño2013
  • 21. Designit asked us to create and manage a doctor-patient health social network, more than 2,000 doctors and 12,500 users. (Social Network + Content Generation) ! medical social network content generation “www.vivu.es” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 22. We produce and perform a branded content for Turespaña reaching over 10 million viewers in four different countries through its broadcast on MTV. ! reality show “fix you” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 23. Video content generation for MPG & El Corte Inglés. Digital Platforms distribution: Facebook, Tuenti, YouTube, Blogs... ! content generation tv 90” “cheap & chic” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 24. Organization and management of the Fundamed Awards, and the Best in Class Awards (BiC). Wonderful events where we met the pharmaceutical industry, media, and the health authorities. ! fundamed awards BiC awards “fundamed & BiC” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 25. We created, produced, performed and distributed the first Branded Content Show for El Corte Inglés. Fashion in action, a coaching tv show for Young people with fashion troubles! ! 20” promo + 45’ tv coaching “fashion in action” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 26. We designed and decorated for Napali Group (Quik Silver, Roxy & DC Shoes) more than 600 shops around France and Spain. PLV, light boxes, magnetic paper, etc. .. ! light boxes, magnetic paper, smartframes “stores” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 27. Co-created and co-produced with Secuoya Group. This is an incredible game show, a contest full of tension and excitement. ¡Ramson, let's do a show and make it look like an accident! ! game show “ransom” _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 28. _cannes lions 2012 _epica awards 2012 _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013
  • 29. _cannes lions _epica awards We present four fantastic projects in the Branded Content category premiered at Cannes Lions 2012 edition, achieving great success and notoriety thanks to the originality and innovation of the campaigns. the most luxury night danone nations cup happy neox year fix you _clients _awards _contact _branded content _portfolio _home _about me _how I work “cannes lions 2012” All rights reserved to Víctor Muñoz Troitiño2013
  • 30. _Cannes Lions _Epica Awards the league that moves the world Introducing the campaign "La Liga que mueve el mundo" from BBVA into the EPICA Awards 2013. _clients _awards _contact _branded content _portfolio _about me _home _how we work all rights reserved to G&W “epica awards 2013”
  • 31. Víctor Muñoz Troitiño CHD - Customer Happiness Director San Bernardino, 18. 2º Exterior Izquierda 28015 Madrid Spain garlic & water associated M + 34 696 929 397 T + 34 91 704 80 10 garlicandwaterassociated@gmail.com @SrVik _clients _awards _contact _branded content _portfolio _home _about me _how I work All rights reserved to Víctor Muñoz Troitiño2013