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Middle East Film&ComicCon Dubai 2013
 

Middle East Film&ComicCon Dubai 2013

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Shop and Ship, powered by Aramex, was the Official Hobby partner for the MEFCC 2013. ...

Shop and Ship, powered by Aramex, was the Official Hobby partner for the MEFCC 2013.
They were using our MSP System to engage, generate branded content and meet their customers on the biggest event of the Geek&Nerd culture in the region.

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    Middle East Film&ComicCon Dubai 2013 Middle East Film&ComicCon Dubai 2013 Presentation Transcript

    • Middle EastFilm&ComicConDubai 2013Shop and Shippowered by Aramex
    • MSP Multimedia Social PointHow it works – engage your community with SIP  Take  pictures  branded  In  Real  Time    -­‐  Upload  pictures  branded  with  company  logo  or  sponsors  automa:cally  to  your  album  in  the  Facebook  Fan  Page    -­‐  Set  up  a  :mer  that  you  prefer  to  avoid  collapsing  :melines  -­‐  Allows  the  visitors  to  introduce  their  email  adress  once  the  picture  is  taken  -­‐  The  email  can  be  branded  as  well  and  includes  Links:  Ø  Tag  yourself  on  Facebook    Ø  Share  your  picture  on  TwiCer  
    • MSP Multimedia Social PointHow it works – engage your community with SIP  Welcome  to  SIP  –  SEO  Image  Posi:oning  -­‐  Generates  traffic  in  real  :me  to  the  Fan  page  and  TwiCer  profiles  -­‐  Sharing  and  amplifying  the  event  trough  their  networks  -­‐  Obtaining  data  from  visitors  and  poten:al  ones  -­‐  Use  this  data  for  future  events,  mailing  &  promo:on  -­‐  People  talking  about  it,  sharing  and  commen:ng  will  increase  impacts  on  targeted  &  segmented  customers    
    • MSP Multimedia Social Point
    • MSP Multimedia Social PointLet the people interact with your business
    • MSP Multimedia Social PointThis is Social MediaEngagement &Virality
    • Principal KPI’s - MSPBrand Engagement(Pictures) 631Social Media Optimization(Facebook Likes) 70Big Data Optimization(emails sent) 733MSP Multimedia Social Point
    • Impacts on Facebook - MSPTotal Impressions from total posts 61.772Organic impressions from total posts 50.046Viral impressions from total posts 11.726MSP Multimedia Social Point
    • Total Reach - MSPTotal Reach from total posts 29.853Organic reach from total posts 24.031Viral reach from total posts 5.823MSP Multimedia Social Point
    • Total statistics – MSPTotal amount of interacting users 24.600Total people talking about this - Share of Voice 824Stories from total posts 961Total posts consumed 13.819Total posts consumption by users 24.327Total negative comments 26Total impressions from user’s Likes at the Fan page 49.807Total unique users reached with posts 23.841Total people who Likes your page and they have interacted with the post 11.547Total stories in which people have interected and given Likes to it 344Total people talking about your page by the number of people who likes your page 308MSP Multimedia Social Point
    • Resume  -­‐  Middle  East  Film&ComicCon    Dubai  2013  1  Mul:media  Social  Point  +70  Likes  on  Shop  and  Ship  Facebook  Page  +630  pics  uploaded  to  Facebook  +700  mails  sent  to  users  +800  users  talking  about  this  (Share  of  Voice)  +24.000  interac:ng  users  (Virality)  +60.000  impressions  on  Facebook  (Virality)  +3.000.000  friends  of  Fans  saw  the  ac:on  (Virality)    Multimedia Social Point – Case Study
    • Dubai - Breaking allthe RecordsSpain vs UAE
    • EBE  –  Mayor  Spanish  Blog  &  Social  Media  Event  2012  1  Mul:media  Social  Point  +462  picks  uploaded  to  Facebook  +650  likes  +100  comments  &  interac:ons    Multimedia Social Point – Business Cases
    • Evento  Days  1  Mul:media  Social  Point    +110  generated  picks  +1.950  impressions  in  Facebook  +70  comments  &  interactions  Multimedia Social Point – Business Cases
    • eShow  Madrid  2012  1  MSP  mul:media  social  point  +100  picks  uploaded  to  Facebook  +180%  impressions    +40  comments  &  interac:ons  Multimedia Social Point – Business Cases
    • Víctor MadueñoCountry Manager UAE – DubaiProject Director Birdie CommunicationsMobile: +971 0562543376victor@birdieuae.com