Developing Your Global Brand: Perspectives from International Companies January 22,2009

What makes a great brand? www.wavgroup.com

A lot more than a great logo… Consistent Purposeful Unique Connected In Sync

Consistent

Purposeful

Unique

Connected

In Sync

Aspirational Admired In Sync VERY Profitable

Symbols of success Growth from emerging markets Pleasure of life VERY Profitable

Brand Touch Points Your Brand is Shaped by Every Customer Experience www.wavgroup.com

Your Brand is Shaped by Every Customer Experience

A lot more than making a sale

Whatever you focus on you will get!

What makes your brand unique? For (Target Audience), (Your Company) is the only(Competitive Set) that (Unique Benefit). Reasons to Believe this: 1 2 3 4

For (Target Audience), (Your Company) is the only(Competitive Set) that (Unique Benefit).

Reasons to Believe this:

1

2

3

4

An Example For our unique and special guests , Ritz Carlton Hotels is the only luxury hotel which delivers upon their every need cheerfully and discreetly . Reasons to Believe this: 1. Luxury services to satisfy luxury requirements 2 Every employee empowered to handle requests 3 No request is “against our policy” 4 Luxury facilities for maximum comfort and pampering

For our unique and special guests , Ritz Carlton

Hotels is the only luxury hotel which delivers

upon their every need cheerfully and discreetly .

Reasons to Believe this:

1. Luxury services to satisfy luxury requirements

2 Every employee empowered to handle requests

3 No request is “against our policy”

4 Luxury facilities for maximum comfort and pampering

Why are Brands Important? Guidepost for decision-making Maintain consumer focus Communications driven by it Company Value

Guidepost for decision-making

Maintain consumer focus

Communications driven by it

Company Value