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Wk9 Wk9 Document Transcript

  • Before we startWe  at  Victorious  Secret  always  try  to  grow  better  through  each  one  of  our  issues.  We  also  love  words,  we  love  writing  and  explaining  in  great  detail  how  and  why  something  twists  and  turns  the  way  it  does.  BUT  we  have  tried  changing  the  game  with  #4  of  Victorious  Secret  Online.  In  this  issue  we  work  mainly  with  images  and  graphs,  colors  and  tables.  This  was  the  goal  we  set  for  ourselves  when  drawing  up  the  ‘blueprint’  for  our  magazine,  as  well  as  the  constructive  critisism  we  received  for  our  last  issue.  This  week’s  installemnt  will  deal  with  INNOVATION,  INFORMATION  and  MASS  COLLABORATION  and  we  hope  you  will  find  it  as  interesting  as  our  last  issues.   -­‐  The  Team   Managing  Editor   Editor  in  Chief   Jay  Gada   Simon  Ramsden   Executive  Editor   Creative  Director   Shannie  Tu   Flavia  Vintila   Copy  Editor   Fact  Checker   Emma  –Zhuo  Yi   Ivy  Huang  
  • 21 ‘Business  is  going  to  change  more  in  the  next  109  years  than  it  has  in   productivity  applications,  networks  and  electronic  mail  for   the  last  50.   communications,  basic  business  applications.  The  typical  company  has   made  80  percent  of  the  investment  in  the  technology  that  can  give  a   As  I  was  preparing  my  speech  for  our  first  CEO  summit  in  the  spring  of   healthy  flow  of  information  yet  is  typically  getting  only  20%  of  the   1997,  I  was  pondering  how  the  digital  age  will  fundamentally  alter   benefits  that  are  now  possible.  The  gap  between  what  companies  are   business.  I  wanted  to  go  beyond  a  speech  on  dazzling  technology   spending  and  what  they  are  getting  from  the  combination  of  not   advances  and  address  questions  that  business  leaders  wrestle  with  all   understanding  what  is  possible  and  not  seeing  the  potential  when  you   the  time.  How  can  technology  help  you  run  your  business  better?  H ow   use  technology  to   move  the  right  information  quickly  to  everyone  in   will  technology  transform  business?  How  can  technology  help  make   the  company.   you  win  5  or  10  years  from  now?   The  job  that  most  companies  are  doing  with  information  today  would   If  the  1980s  were  about  quality  and  the  1990s  were  about  re-­‐ have  been  fine  several  years  ago.  Getting  rich  information  was   engineering,  then  the  2000s  will  be  about  velocity.  About  how  quickly   prohibitively  expensive,  and  the  tools  for  analysing  and  disseminating   the  nature  of  business  will  change.  About  how  quickly  business  itself   it  weren’t  available  in  the  1980s  and  even  the  early  1990s.  But  here  on   will  be  transacted.  About  how  information  access  will  alter  the  lifestyle   the  edge  of  the  21st  century,  the  tools  and  the  connectivity  of  the   of  consumers  and  their  expectations  for  business.  Quality   digital  age  now  give  us  a  way  to  easily  obtain,  and  act  on  information   improvements  and  business  process  improvements  will  occur  faster.   in  new  and  remarkable  ways.   When  the  increase  in  the  velocity  of  business  is  great  enough,  the  very   nature  of  business  changes.  A  manufacturer  or  retailer  responds  to   For  the  first  time,  all  kinds  of  information  –  numbers,  text,  sound,   and   changes  in  sales  in  hours  instead  of  weeks  is  no  longer  at  heart  a   video  –  can  be  put  into  a  digital  form  that  any  computer  can  store,   product  company,  but  a  service  company  that  has  a  product  offering.   process  and  forward.  For  the  first  time,  standard  hardware  combined   with  a  standard  software  platform  has  created  economies  of  scale  that   These  changes  will  occur  because  of  a  disarmingly  simple  idea:   the   make  powerful  computing  solutions  available  inexpensively  to   flow  of  digital  information.  We’ve  been  in  the  Information  Age  for   companies  of  all  sizes.  And  the  ‘personal’  in  personal  computer  means   about  30  years,  but  because  most  of  the  information  moving  among   that  individual  knowledge  workers  have  a  powerful  tool  for  analysing   businesses  has  remained  in  paper  form,  the  process  of  buyers  finding   and  using  the  information  delivered  by  these  solutions.  The   sellers  remains  unchanged.  Most  companies  are  using  digital  tools  to   microprocessor  revolution  not  only  is  giving  PCs  an  exponential  rise  in   monitor  their  basic  operation,  to  run  their  production  systems:  to   power,  but  is  on  the  verge  of  creating  a  whole  new  generation  of   generate  customer  invoices;  to  handle  their  accounting;  to  do  their  tax   personal  digital  companions  –that  will  make  the  use  of  digital   work.  But  these  uses  just  automate  old  processes.   information  pervasive.  A  key  to  this  pervasiveness  is  the  improvement   in  Internet  technologies  that  are  giving  us  worldwide  connectivity.   Very  few  companies  are  using  digital  technology  for  new  processes,   that  radically  improve  how  they  function,  that  give  them  the  full   In  the  digital  age  ‘connectivity’  takes  on  a  broader  m eaning  than   benefit  of  their  employees  capabilities,  and  that  give  them  the  speed   simply  putting  2  or  m ore  people  in  touch.  The  Internet  creates  a  new   of  response  they  will  need  to  compete  in  the  emerging  high  speed   universal  space  for  information  sharing,  collaboration  and  commerce.   business  world.  Most  companies  don’t  realise  that  the  tools  to   It  provides  a  new  medium  that  takes  the  immediacy  and  spontaneity   accomplish  these  changes  are  now  available  to  everyone.  Though  at   of  technologies  such  as  TV  and  the  phone  and  combines  them  with  the   heart  most  business  problems  are  information  problems,  almost  no   depth  and   breadth  inherent  in  paper  communications.   one  is  using  information  well.   These  emerging  hardware  and  software  communications  standards   Too  many  managers  seem  to  take  the  absence  of  timely  information  as   will  re-­‐shape  business  and  consumer  behaviour….  New  consumer   given.  People  have  lived  for  so  long  without  information  at  their  finger   devices  will  emerge  that  handle  almost  ever  kind  of  data,  text,   tips,  that  they  do  not  realise  what  they  are  missing.  One  of  the  goals  in   numbers,  voice,  photos,  videos,  in  digital  form.  I  use  the  phrases  Web   my  speech  to  the  CEOs  was  to  raise  their  expectations.  I  wanted  them   work  style  and  Web  lifestyle  to  emphasise  the  impact  of  employees   to  be  appalled  by  how  little  they  got  in   the  way  of  actionable   and  consumers  in  taking  advantage  of  these  digital  connections  ….”   information  from  their  current  IT  investments.  I  wanted  CEOs  to   demand  a  flow  of  information  that  would  give  them  quick,  tangible   Source: Bill Gates, Business @ the speed of Thought: knowledge  about  what  was  really  happening  with  their  customers.   Succeeding in the Digital Economy (Penguin 1999)   Even  companies  that  have  made  significant  investments  in  formation   technology  are  not  getting  the  results  they  could.  What  is  interesting  is   that  the  gap  is  not  the  result  of  a  lack  of  technology  spending.  In   fact   most  companies  have  invested  in  the  basic  building  blocks:  PCs  for  
  • WISDOM KNOWLEDGE = experience, values and context applied to information Learning process - analysis & synthesis Outcome - Understanding INFORMATION = meaningful, useful data Learning process - giving form and functionality Outcome - Comprehension DATA = raw factsLearning process - accumulating truthsOutcome - Memorization
  • Adding  Value:   Comparison   Consequence   Connections  Conversations  
  •