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  • 1. Victorious   WEEKLY  –  EVERY  THURSDAY   Henry  Ford   &  the  Model  T  Modern  Process  Innovation  Craft  Production  Extinct?    
  • 2. CONTENTS       Meet  the   Team   Contents   SPECIAL  The  Team   Editor  in  Chief   QUICKview   Simon  Ramsden   Process  Innovation  explained  in  shape     and  color!     Craft  Production       Managing  Editor   Extinct?  Not  really!   Jay  Gada   A  review  of  craft  production  in  the  21st  century   and  modern  firms  who  still  use  it   Executive  Editor   The  Mass  Production  SPECIAL   Shannie  Tu   Ë Henry  Ford’s  approach  to  mass  production Ë Standardization  and  why  was  it  important? Creative  Director   Ë Importance  of  factory  layout  in  mass   Flavia  Vintila   production Ë Importance  of  interchangeable  parts Ë Ford’s  approach  to  the  motor  car Copy  Editor   Ë The  Ford  ‘system’ Ë The  key  to  combining  quality,  reliability   Emma  –Zhuo  Yi   and  low  price Ë The  Model  T Ë Taylorism   Ideas   Fact  Checker   Innovation   Ivy  Huang   Creation    
  • 3. QUICKview     OR   How   The   Editorial   Team   Plays  Around  with  SmartArt   What  is  ‘Process   Innovation’?    
  • 4.   Levels  of  Process   Innovation   Impact  on   Organization  and   Point  of  Attach   within   Organization   grow  with  each   widening  circle    
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  • 7.   Factory  System  emerged  in  19th  century  as   various  industries  attempted  to  move   process  product  from  “Craft”  stage  to  more   efficient  mode  of  operation  aimed  at   21st  century   economies  of  scale.   Car  Assembly  Line   In  21st  century  Capitalism  exist  amongst  m ost  countries,  very  few   that  is  still  of  communism  nature  –  North  Korea.  Capitalism’s  main   feature  is  that  it  fully  eradicated  the  importance  of  craftsmanship   and  focused  on  division  of  labour.    This  shift  of  view  from   craftsman  to  labour  has  totally  changed  how  people  think  they  can   earn  a  living  than  where  by  a  person  would  intern  under  a  specific   master  at  a  certain  skill  and  process  all  his  skill  in  matters  of   years.     20th  &  21st  century   As  the  meaning  of  “Craft”  would  b e  “an  art,  trade,  or  occupation   (Guitar  Manufacturing   requiring  special  skill”  (dictionary.com)  which  means  a   Unit)   “craftsman”  means  a  person  possessing  the  skill.     We  would  say  that  even  doctors  who  has  skill  of  healing  is  a   craftsman  of  this  m odern  society  though  it  does  not  comes  under   the  category  of  Process  innovation  but  the  service  innovation.  W e   agree  that  craftsmanship  is  different  from  what  was  in  the  past.     The  labour  class,  due  to  the  poverty  and  lack  of  education,  they   are  unable  to  rose  and  become  professionals  that  doesn’t  mean   that  they  are  doomed  to  be  workers  under  the  capitalist  for   eternality.  There  are  m any  other  types  of  workers  who  are  more   19th  century   advanced  in  class  than  of  their  counter  parts  that  we  see  today  in   factories.     Ferrari,  Lamborghini  ,  BMW-­‐  The  world’s  m ost  sought  after  and   expensive  luxury  automobile  company,  the  reason  behind  this   expensive  price  tag  is  due  to  the  elaborated  assembly  line  that  it   had  where  craftsmanship  is  involved  as  the  workers  manually   assembles  the  vehicle,  from  the  body  of  the  car  to  the  leather  sewn   for  making  seat  and  interior.    The  fact  is  –  End  product,  which  is   the  automobile  is  over  80%  hand  assembled.    We  would  say  that   the  worker  are  semi-­‐craftsman  as  they  know  about  a  particular   job  scope  but  know  m ore  than  a  common  worker    (Ultimate   18th  century   Factories,  National  Geography  Channel,  2007)    
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  • 15. 21   So,  how  WAS  the  Model  T  suitable  for  US  market   conditions?   Ford  Model  T  (also  called  Tin  Lizzie  or  Flivver)   and  type.     is  a  classics  type  of  car  that  produced  by  Ford   Motor  Company  (It  was  founded  by  Henry   The  critical  factor  cause  success  of  the  Model  T   Ford  and  incorporated  on  June  16,  1903)   is  that  Ford  increase  productivity  for  output   between  1908  and  1927  in  America.     per  unit  of  input.  Both  specialization  and   segment  of  labor  helped  Ford  Motor  Company   The  first  finished  model  of  Ford  Model  T   to  raise  Model  T  productivity.  Ford  discovered   was  born  on  September  27,  1908.  So  that  the   it  is  more  efficient  to  built  assembly  line   year  became  the  one  with  significant  meaning   production  than  make  individual  workers  to  do   in  the  industrial  history  because  of  creating   a  complete  products,  that  is  to  say,  they   Model  T  and  this  type  must  be  the  most   changed  their  strategy  from  single  work  to   successful  cars  in  the  history  of  the  United   divide  the  work,  furthermore,  interchangeable   States.     components  made  this  novel  way  to  organize   production  possible.     In  1913,  the  Ford  Motor  Company  established   the  first  moving  assembly  line  and  used  in   On  the  other  hand,  Model  T  concluded  four   large-­‐scale  manufacturing  process.     great  features:  Reliable,  durable,  easy   maintenance  and  the  important  point  is  that   In  the  end  of  nineteen  century,  customers  in   the  price  is  affordable  for  general  people,  thus   the  America  tended  to  buy  the  commodities   it  became  popular  on  the  car  market,  the   with  low  price  and  easy  to  get,  so  the  company   market  share  higher  than  60%  at  one  time.  The   attempted  to  increase  the  efficiency  and  extend   pattern  ‘  one  principle  type  is  suitable  for  every   the  range  of  distribution  in  order  to  raise   user’  made  car  as  a  utility  tool  and  sell  to   output  and  reduce  cost.     publics  normally.     Therefore,  the  production  concept  focused  on   The  United  States  has  since  become  a   production  than  marketing,  it  means  what  the   kingdom  on  the  "car".   company  sold  based  on  the  production,  they   didn’t  notice  the  requirement  of  customers,     such  as  they  only  sale  the  car  with  single  color    
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  • 18.   BOOK    Review     One  of  the  more  pessimistic  views  of  humanity’s  future  is   explained  in  m inute  detail  in  Aldous  Huxley’s  ‘Brave  New  World’.   The  book’s  tone  is  largely  due  to  the  time  it  was  written,  between   the  First  World  W ar  and  W orld  War  II  and  to  the  changes  those   hard  times  brought  upon  society.  The  socialism  of  that  time   became  the  totalitarian  W orld  State,  growing  materialism  and   Now,   you’ve   seen   how   weakening  religious  beliefs  became  the  religion  of  consumerism   beneficial  Ford’s  genius  has   with  Henry  Ford  acting  as  its  god.  The  divine  role  was  thrust   been   to   the   world.   But,   we   upon  him  because  the  mass-­‐production  of  his  T-­‐Model  vehicles   at   Victorious   Secret,   would   leads  to  the  mass-­‐production  of  human  beings  in  ‘Brave  New   consider  it  a  waste  if  we  do   World’.   not   recommend   the   following   book   in   ‘Brave  New  World’  introduces  a  London  600  hundred  years  in   concordance   with   our   the  future  (“After  Ford”).  Human  life  has  become  industrialized   special  on  Henry  Ford.   and  is  under  the  rule  of  ten  people  who  are  at  the  top  of  the   World  State.  Humans  are  not  born  anymore,  but  are  genetically   engineered,  divided  into  specific  castes  ranging  from  the  Alpha+   to  Epsilons,  each  group  color-­‐coded  and  conditioned  from  birth   to  accept  their  given  life  with  blind  gratitude.     The  World  State’s  motto  is  “Community.Identity.Stability”.  It   becomes  glaringly  clear  from  the  first  chapters  how  the  free-­‐ willed  individual  has  been  sacrificed  to  m aintain  this  futuristic   dystopia’s  deceiving  social  stability.  Scientific  advances,  such  as   Bokanovsky’s  Process,  are  used  to  mass-­‐produce  humans,   effectively  destroying  the  meaning  of  the  word  ‘family’.  More  so,   several  techniques  engineered  for  better  purposes,  like   hypnopaedia  or  sleep-­‐teaching,  are  abused  and  used  to  further   condition  and  control  the  masses.  “Everybody  belongs  to   everybody”  (Huxley,  1932)  is  a  phrase  drilled  mercilessly  into   young  minds,  further  underlining  the  main  point  of  this  society:   there  are  no  individuals,  there  is  only  the  society  itself,  a  well-­‐   BRAVE  NEW  WORLD   built  machine  whose  parts  are  easily  and  actively  replaced;  no   Aldous  Huxley   one  is  more  important  than  another  in  the  grand  scheme  of   1932   things.   London        

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