Victorious WEEKLY – EVERY THURSDAY Henry Ford & the Model T Modern Process Innovation Craft Production Extinct?
CONTENTS Meet the Team Contents SPECIAL The Team Editor in Chief QUICKview Simon Ramsden Process Innovation explained in shape and color! Craft Production Managing Editor Extinct? Not really! Jay Gada A review of craft production in the 21st century and modern firms who still use it Executive Editor The Mass Production SPECIAL Shannie Tu Ë Henry Ford’s approach to mass production Ë Standardization and why was it important? Creative Director Ë Importance of factory layout in mass Flavia Vintila production Ë Importance of interchangeable parts Ë Ford’s approach to the motor car Copy Editor Ë The Ford ‘system’ Ë The key to combining quality, reliability Emma –Zhuo Yi and low price Ë The Model T Ë Taylorism Ideas Fact Checker Innovation Ivy Huang Creation
QUICKview OR How The Editorial Team Plays Around with SmartArt What is ‘Process Innovation’?
Levels of Process Innovation Impact on Organization and Point of Attach within Organization grow with each widening circle
Factory System emerged in 19th century as various industries attempted to move process product from “Craft” stage to more efficient mode of operation aimed at 21st century economies of scale. Car Assembly Line In 21st century Capitalism exist amongst m ost countries, very few that is still of communism nature – North Korea. Capitalism’s main feature is that it fully eradicated the importance of craftsmanship and focused on division of labour. This shift of view from craftsman to labour has totally changed how people think they can earn a living than where by a person would intern under a specific master at a certain skill and process all his skill in matters of years. 20th & 21st century As the meaning of “Craft” would b e “an art, trade, or occupation (Guitar Manufacturing requiring special skill” (dictionary.com) which means a Unit) “craftsman” means a person possessing the skill. We would say that even doctors who has skill of healing is a craftsman of this m odern society though it does not comes under the category of Process innovation but the service innovation. W e agree that craftsmanship is different from what was in the past. The labour class, due to the poverty and lack of education, they are unable to rose and become professionals that doesn’t mean that they are doomed to be workers under the capitalist for eternality. There are m any other types of workers who are more 19th century advanced in class than of their counter parts that we see today in factories. Ferrari, Lamborghini , BMW-‐ The world’s m ost sought after and expensive luxury automobile company, the reason behind this expensive price tag is due to the elaborated assembly line that it had where craftsmanship is involved as the workers manually assembles the vehicle, from the body of the car to the leather sewn for making seat and interior. The fact is – End product, which is the automobile is over 80% hand assembled. We would say that the worker are semi-‐craftsman as they know about a particular job scope but know m ore than a common worker (Ultimate 18th century Factories, National Geography Channel, 2007)
21 So, how WAS the Model T suitable for US market conditions? Ford Model T (also called Tin Lizzie or Flivver) and type. is a classics type of car that produced by Ford Motor Company (It was founded by Henry The critical factor cause success of the Model T Ford and incorporated on June 16, 1903) is that Ford increase productivity for output between 1908 and 1927 in America. per unit of input. Both specialization and segment of labor helped Ford Motor Company The first finished model of Ford Model T to raise Model T productivity. Ford discovered was born on September 27, 1908. So that the it is more efficient to built assembly line year became the one with significant meaning production than make individual workers to do in the industrial history because of creating a complete products, that is to say, they Model T and this type must be the most changed their strategy from single work to successful cars in the history of the United divide the work, furthermore, interchangeable States. components made this novel way to organize production possible. In 1913, the Ford Motor Company established the first moving assembly line and used in On the other hand, Model T concluded four large-‐scale manufacturing process. great features: Reliable, durable, easy maintenance and the important point is that In the end of nineteen century, customers in the price is affordable for general people, thus the America tended to buy the commodities it became popular on the car market, the with low price and easy to get, so the company market share higher than 60% at one time. The attempted to increase the efficiency and extend pattern ‘ one principle type is suitable for every the range of distribution in order to raise user’ made car as a utility tool and sell to output and reduce cost. publics normally. Therefore, the production concept focused on The United States has since become a production than marketing, it means what the kingdom on the "car". company sold based on the production, they didn’t notice the requirement of customers, such as they only sale the car with single color
BOOK Review One of the more pessimistic views of humanity’s future is explained in m inute detail in Aldous Huxley’s ‘Brave New World’. The book’s tone is largely due to the time it was written, between the First World W ar and W orld War II and to the changes those hard times brought upon society. The socialism of that time became the totalitarian W orld State, growing materialism and Now, you’ve seen how weakening religious beliefs became the religion of consumerism beneficial Ford’s genius has with Henry Ford acting as its god. The divine role was thrust been to the world. But, we upon him because the mass-‐production of his T-‐Model vehicles at Victorious Secret, would leads to the mass-‐production of human beings in ‘Brave New consider it a waste if we do World’. not recommend the following book in ‘Brave New World’ introduces a London 600 hundred years in concordance with our the future (“After Ford”). Human life has become industrialized special on Henry Ford. and is under the rule of ten people who are at the top of the World State. Humans are not born anymore, but are genetically engineered, divided into specific castes ranging from the Alpha+ to Epsilons, each group color-‐coded and conditioned from birth to accept their given life with blind gratitude. The World State’s motto is “Community.Identity.Stability”. It becomes glaringly clear from the first chapters how the free-‐ willed individual has been sacrificed to m aintain this futuristic dystopia’s deceiving social stability. Scientific advances, such as Bokanovsky’s Process, are used to mass-‐produce humans, effectively destroying the meaning of the word ‘family’. More so, several techniques engineered for better purposes, like hypnopaedia or sleep-‐teaching, are abused and used to further condition and control the masses. “Everybody belongs to everybody” (Huxley, 1932) is a phrase drilled mercilessly into young minds, further underlining the main point of this society: there are no individuals, there is only the society itself, a well-‐ BRAVE NEW WORLD built machine whose parts are easily and actively replaced; no Aldous Huxley one is more important than another in the grand scheme of 1932 things. London