CEO Rock Stars for Sustainability: Help Yours Become One

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Help Your CEO Become a Corporate Sustainability Rock Star, and Everyone Wins! by Victoria Zelin, Sustainable Leadership Forum,
Presented at Annual Sharing Day of the NJ Organization Development Network, May 7, 2010.

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CEO Rock Stars for Sustainability: Help Yours Become One

  1. 1. Help Your CEO Become a Corporate Sustainability Rock Star And Everyone Wins! Victoria Zelin NJ ODN Sharing Day 2010 ©2010 Victoria Zelin, Sustainable Leadership Forum
  2. 2. Sustainability Meeting the needs of the present without compromising the ability of future generations to meet their own needs. - Brundtland Commission, 1987 Triple Bottom Line: People, Profits, Planet ©2010 Victoria Zelin, Sustainable Leadership Forum
  3. 3. Sustainability: It’s Legitimate  Prahalad, Sustainability+Innovation, 9/09, HBR  DJ Sustainability Index, NASDAQ, RiskMetrics  2010 Accenture on Sustainability + Performance  2009 AT Kearney, 15% profits, $650MM mkt cap  Deloitte, EY, KPMG, PWC consulting practices SEC requires Climate Risk disclosure ©2010 Victoria Zelin, Sustainable Leadership Forum
  4. 4. Business Case / ROI  Save $$: Avoid, reduce, recycle, replace, reuse  New Revenues: New products and services  Risks: Energy in carbon-constrained world  Competitiveness: Supply chain, e.g., Wal-Mart  Reputation: Employee / Customer / Investor  Leverage: NGO partnerships Lead or keep up—don’t lag ©2010 Victoria Zelin, Sustainable Leadership Forum
  5. 5. Current Rock Stars  Yvon Chouinard, Founder, Patagonia  Gary Hirshberg, CE-Yo, Stonyfield Farms  Jeffrey Hollender, Co-founder, Executive Chairman, Chief Inspired Protagonist, 7th Generation  Ray Anderson, CEO, Interface, Inc. Read their books! ©2010 Victoria Zelin, Sustainable Leadership Forum
  6. 6. Ray Anderson - Interface  $800M in 1994: customer ?s and task force  ―Spear to chest‖ Paul Hawken, Ecology of Commerce  Mission Zero: by 2020 be restorative, lead industry  Mt. Sustainability: engaged stakeholders  InterfaceRAISE: transform / consult to businesses  Ecometrics, 60% there, $400MM savings  Cut fossil fuels 60%, emissions 82%, water 75%, waste 66%  Increased sales by 66%, doubled earnings ©2010 Victoria Zelin, Sustainable Leadership Forum
  7. 7. Corporate Transformations  Nike  IBM ©2010 Victoria Zelin, Sustainable Leadership Forum
  8. 8. Nike – Mark Parker, CEO  $19B mission: inspiration and innovation for athletes  Since 1990s: labor activist target to global leader  Hannah Jones: strategy, innovation—not PR  Considered Index: public, competitive design scores  Air Jordan XX3: results speak, authentically  GreenXchange: industry collaboration, e.g. water  North Star: sustainable, closed loop consensus Example from Jeffrey Hollender, The Responsibility Revolution: How the Next Generation of Businesses Will Win, 2010 ©2010 Victoria Zelin, Sustainable Leadership Forum
  9. 9. IBM – Sam Palmisano, CEO  CEO: after Enron scandals, David Yuan, Corp Comm  Values Jam: conversation for purpose, values  ―Innovation that benefits the world‖  Small team: collaborate with best brains in world  GIO: 75 Global Innovation Outlooks, open sourced  Top 5 ideas resourced: water, smart grids, traffic  Innovation meets business opportunities Example from Jeffrey Hollender, The Responsibility Revolution: How the Next Generation of Businesses Will Win, 2010 ©2010 Victoria Zelin, Sustainable Leadership Forum
  10. 10. Marks & Spencer  Top UK retailer: £9B, 1.7 M employee supply chain  NGOs attacked: Mike Barry, CSR, engaged them  16 env/soc challenges: strategic priorities, rivals  CEO: ―complacency kills;‖ tell our story  Look Behind Label: blindsided-then led-competition  Systemic: 100 holistic challenges by 2012  Ticker: not financials, but sustainability metrics Example from Jeffrey Hollender, The Responsibility Revolution: How the Next Generation of Businesses Will Win, 2010 ©2010 Victoria Zelin, Sustainable Leadership Forum
  11. 11. Rock Stardom  Personal, authentic communications from CEO  Long-term, risk management, good governance  Cross-silo innovation / process / metrics  Systemic purpose, values, culture change  Transparency, Engagement, NGO partnership ****Lead / challenge business / industry**** Sustainability’s Steve Jobs / Bill Gates will win! ©2010 Victoria Zelin, Sustainable Leadership Forum
  12. 12. OD’s Role  Revisit: vision, mission, purpose, values, culture  Build allies: in / across functions, silos, levels  Go top down, bottom up: C-suite, Green Teams  Engage: employees, customers, NGOs, suppliers  Improve processes: innovate using green principles  Think big but don’t bet farm: start small, set goals Meaning + Strategy + Business Case ©2010 Victoria Zelin, Sustainable Leadership Forum
  13. 13. Your World?  Your stake in sustainability  Your organization’s experience  Key issues, obstacles  What OD brings to corporate sustainability  What will YOU do? There’s no right answers … a work in progress ©2010 Victoria Zelin, Sustainable Leadership Forum
  14. 14. Thanks! Victoria Zelin Co-Founder, Sustainable Leadership Forum vzelin@slforum.org (908) 306 -0272 Slideshare.com has many of my and others’ presentations http://www.slideshare.net/victoriazelin ©2010 Victoria Zelin, Sustainable Leadership Forum

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