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Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010
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Beyond The Business Case For Green, Sustainable Leadership Forum Jan 2010

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Businesses and business leaders who want to truly differentiate themselves as being committed to sustainability need to voice their long term commitment, beyond just the short term business case. The …

Businesses and business leaders who want to truly differentiate themselves as being committed to sustainability need to voice their long term commitment, beyond just the short term business case. The rewards come in free press, goodwill, attracting and and engaging top talent, loyal customers, improved risk profile, lower energy and operating costs, overall better top and bottom line. Leaders need to get out in front of their businesses to lead their industry and the general business community; the benefits? Become one of the rock stars of the corporate sustainability movement, like Bill Gates and Steve Jobs did for the digital revolution. Does anyone question the financial payback for Microsoft or Apple? The ultimate payback: your great grandchildren will revere, and not revile you. January 2010

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  • 08/25/09 Supporting Awareness, Action, Outcomes and Satisfaction Start on time --- (and let people know that all events will start on time and end on time?)--. Have people do short introductions as they arrive, so that (a) everyone is brief, (b) those arriving late can catch up later. Begin the program content no later than 15 minutes after the designated start time. Do the bios and “earn the right.”
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    • 1. Beyond the Green Business Case: "Getting it" & Leading the Pack Victoria Zelin Co-Founder Sustainable Leadership Forum January 2010 ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 2. Corporate Sustainability: It's Legitimate!   C.K. Prahalad et al, “Why Sustainability is Now the Key Driver of Innovation,” 9/09, HBR   Dow Jones Sustainability Index, Global 100   Deloitte, KPMG, McKinsey, PWC, etc. all have consulting practices in sustainability   Books, articles, magazines, the web, stores   Top performing companies are sustainability leaders* *ATKearney Study, February 2009 ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 3. Business Case for Green   Avoid, reduce, recycle, replace, re-use   New products and processes   ROI – Return on Investment for projects   Relatively short time horizons   Monetize reputation / goodwill / customer and employer brand / first-mover advantage ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 4. Engagement Options   Focus on profits … people are cynical   Focus on technology .... hold your breath   Focus on audacious goals...watch each step   Focus on engagement...only if they trust you   Focus on meaning … gain commitment! STRATEGY+BUSINESS CASE+MEANING ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 5. What's Obvious, Isn't   What's missing? Personal, authentic commitment of CEO for the long-term   Every business fad learns this in the end   Every leadership guru affirms this   Before they get on board, people want to know you're in it for the long haul ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 6. Corporate Legends   Steve Jobs, Bill Gates   Visionaries, rock stars   Meaning: Quality of life, productivity, impact   Industry wide advocacy   All boats afloat   Landslide payback ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 7. The New Green Corporate Icon   “Gets” the impacts of “Business as Usual”   Reckons, personally and organizationally   Touches heartstrings, provides meaning   Is an exemplar (on road to sustainability)   Leads industry-wide, partners with NGOs   Gets free press, loyal customers/employees ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 8. Some Current Candidates   Ray Anderson, CEO Interface, Inc.   Yvon Chouinard, Founder, Patagonia   Mike Duke and Matt Kistler, Wal-Mart   Gary Hirshberg, CE-Yo, Stonyfield Farms   Jeffrey Hollender, Founder, 7th Generation   Competition is just getting started ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 9. How to Be a Green Rock Star   Find out what all the fuss is about   “Get” a “spear to the chest” (Ray Anderson)   Communicate authentically   Get on the path to sustainability   Align and delegate to leaders   Influence those beyond your firm ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 10. Risk?   1% doctrine (% of catastrophe)   Future price of oil make you uncompetitive?   New financial indexes rank you as a risk?   Can you catch up if you wait?   What if your rival becomes a ROCK STAR? ©2010 Victoria Zelin, Sustainable Leadership Forum
    • 11. Worth Considering   Long-term vision, short term business case   Einstein: Solve problems at a new level   Tragedy of the Commons: we're in this together, like it or not   What will your great grandchildren think? ©2010 Victoria Zelin, Sustainable Leadership Forum

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