Evaluation Question 2 How does your media productrepresent particular social groups?
Social groups• All products in the media containing people are representing these individuals and social groups in a particular way. This may be in a way that accepts, challenges or even develops the stereotypes.• In our media product we explored three main social groups, and the many identities associated with these. These are AGE, GENDER and SOCIAL CLASS.
Young females• Young females are generally represented as the more mature of the two genders, and this is something we’ve developed in our media product.• We did this by dressing Lucy in clothes that, whilst still looking young, were smart and refreshing. We also had her taking her boyfriend to meet her parents, this suggests that she is more serious about her relationship.• We feel this makes the relationship between the characters of Lucy and Jay seem more realistic, but it also makes the moments with a more comedic nature seem funnier as the contrast is stronger.
Young males• Young males are always seen as immature, and a lot more relaxed than females of a similar age, which again is something we chose to develop.• This is shown in the way Jay references sex in to conversation, and neglects to learn Lucy’s parents names. He writes the initials ‘BJ’ onto his hand in lipstick to remember, this suggests a lack of pride in his appearance, and also a lack of common sense. This, fairly negative representation of males appeals to our target audience (young females) as it promotes a matriarchal gender hierarchy.• However, we did challenge this stereotype towards the end of our piece with Jonathan and Jay almost swapping roles as Jay takes on the adult role, making the first move to introduce himself.
Young couples• Young couples are often seen as unstable and uncertain and they’re not often taken seriously by other people. However, a formal introduction to the parents is an act of commitment which does imply some form of seriousness, whilst being a very accessible situation, hence why we chose to work around it.• Lucy and Jay are a very relaxed, easy going couple. They are stylish and attractive, and appear fairly comfortable in the situation they are in (meeting parents for the first time). They are positive representations of their social groups.• Lucy is very much taking charge of their relationship, ensuring Jay knows everything he needs to know about her parents, and Jay takes a much more jokey role within the relationship, this again is something that the target audience will be able to identify with, as it is a very relatable situation.
Older couples• Older couples who, have perhaps been married or together for a long time, tend to have well established roles in life and within their relationship, e.g. Proposed breadwinner and housewife. This is, on the surface, a stereotype that we chose to abide to as it makes the film more relatable.• However, in our media product it is obvious to the audience that, far from Jonathan being ‘in charge’, it is clear that Bridget runs the house, and everything that goes with that. This is reflected in Lucy and Jay’s relationship. The similarity adds an element of irony to the protectiveness that Jonathan has over Lucy.
Fathers• Any girl, and probably most men, will know how protective fathers are of their daughters. It’s something that will probably continue forever, and that provides endless material for media products. It doesn’t matter whether the prospective boyfriend is a Lord-to-be, he will never be good enough for their daughter, and this, scarily accurate stereotype, is the main theme to our media product.• We have developed this stereotype in order to maximise the comedic aspect of the genre. We chose to display an arguably negative representation because, as our target demographic is young females, it’s something that the majority of the audience will be able to relate to.• Jonathan, in the wake of his ‘little girl’ bringing her boyfriend home, turns to childish, immature tactics to find out what they’re like together, such as the scene he is looking through the key hole. This exaggerated representation of fathers adds to the comedy aspect of the genre.
Location and Social Class• Our film opening is located in an idyllic countryside village. It features Jay and Lucy walking around the village on their way to Lucy’s parents house, and the scenes with Bridget and Jonathan take place in a large, homely kitchen.• This connotes wealth and, in conjunction with other attributes shown by all four of our main characters, such as being well spoken, presented smartly and possessions such as expensive phones, bags etc, suggests the family is firmly middle class.
You can see in this pictureLucy is talking on an Iphoneand carrying an expensivebag. Her possessions help toconnote her social class.