Conditional StatementIf I’m eating at McDonald’s,then I’m lovin’ it.
ConverseIf I’m lovin’ it,then I’m eating at McDonald’s.
InverseIf I’m not eating at McDonald’s,then I’m not lovin’ it.
ContrapositiveIf I’m not lovin’ it,then I’m not eating at McDonald’s.
BiconditionalI’m lovin’ itif and only ifI’m eating at McDonald’s.
Examining theTruth ValueConditional Statement: TrueConverse: False [I love Wendy’s, too]Inverse: False [I love Dairy Queen, too]Contrapositive: TrueBiconditional: False [Converse is false]
History of the SloganIn 2003 McDonald’s launched the “I’m Lovin’ It”slogan in Germany with 3 words “Ich Liebe Es.” Thead campaign has been used ever since. The iconicphrase “I’m lovin’ it” is considered to be among theworlds effective advertising slogans of all time.
My View of the SloganAfter examining the slogan in all its forms, I find it aneffective representation of the McDonald’s brand. Thesethree simple words evoke both good taste and fun. Whilethe catchy phrase appeals to me, it is doubtful I wouldpurchase the product based on the ad slogan alone.