Spiders And Bots And Crawlers Oh My!
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Google has made its most significant algorithm change since 2006. Make sure you know what\'s truly necessary.

Google has made its most significant algorithm change since 2006. Make sure you know what\'s truly necessary.

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Spiders And Bots And Crawlers Oh My! Presentation Transcript

  • 1. Spiders and Bots and Crawlers Oh My!
    Success Trafficker 2009
  • 2. The Searcher Is Always Right
    Success Trafficker 2009
  • 3. Search Seeks Relevance
    Success Trafficker 2009
  • 4. Step Outside Yourself
    Success Trafficker 2009
  • 5. Success Trafficker 2009
  • 6. Keyword Check
    Describes You
    Nursing
    Toledo
    In-home
    24/7
    Hospice
    Describes Everyone
    Caring
    Professional
    Quality
    Dedicated
    Punctual
    Success Trafficker 2009
  • 7. Domain Names
    In B.S. (before search) times domain names had to be short.
    Now they have to be relevant.
    Success Trafficker 2009
  • 8. Own Your Name
    www.whois.org
    Success Trafficker 2009
  • 9. www.il2bc.com
    Success Trafficker 2009
  • 10. Subdomains
    www is a subdomain
    You can choose something else to make a current domain name more relevant
    Success Trafficker 2009
  • 11. http://birthdaycakes.il2bc.com
    http://catstories.il2bc.com
    Success Trafficker 2009
  • 12. Give Yourself A Title
    Birthday Cakes Toledo |Toledo Birthday Cakes
    Cat Stories Portland | Medford Needlework
    Success Trafficker 2009
  • 13. If You Had To Describe Yourself…
    Award winning residential real estate agent for Toledo and Northwest Ohio
    The best realtor working for an awesome company that wants your business
    Success Trafficker 2009
  • 14. Content Is King!
    No. It’s closer to being the only thing!
    Google will “look” at the first 450 characters to determine what the site is about and not depend on the tags.
    Success Trafficker 2009
  • 15. Common Things Are Common
    This kind of preparation has been done by businesses for years.
    The focus has changed from traditional media to online media.
    It’s the key to website success!
    Success Trafficker 2009
  • 16. Spiders and Bots and Crawlers Oh My!
    3450 W. Central Avenue #366
    Toledo, OH 43606
    Voice 419.262.9504
    Email victoria@victoriakamm.com