Spiders And Bots And Crawlers Oh My!

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Google has made its most significant algorithm change since 2006. Make sure you know what\'s truly necessary.

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Spiders And Bots And Crawlers Oh My!

  1. 1. Spiders and Bots and Crawlers Oh My!<br />Success Trafficker 2009<br />
  2. 2. The Searcher Is Always Right<br />Success Trafficker 2009<br />
  3. 3. Search Seeks Relevance<br />Success Trafficker 2009<br />
  4. 4. Step Outside Yourself<br />Success Trafficker 2009<br />
  5. 5. Success Trafficker 2009<br />
  6. 6. Keyword Check<br /> Describes You <br />Nursing<br />Toledo<br />In-home<br />24/7<br />Hospice<br /> Describes Everyone<br />Caring<br />Professional<br />Quality<br />Dedicated<br />Punctual<br />Success Trafficker 2009<br />
  7. 7. Domain Names<br />In B.S. (before search) times domain names had to be short.<br />Now they have to be relevant.<br />Success Trafficker 2009<br />
  8. 8. Own Your Name<br />www.whois.org<br />Success Trafficker 2009<br />
  9. 9. www.il2bc.com<br />Success Trafficker 2009<br />
  10. 10. Subdomains<br />www is a subdomain<br />You can choose something else to make a current domain name more relevant<br />Success Trafficker 2009<br />
  11. 11. http://birthdaycakes.il2bc.com<br />http://catstories.il2bc.com<br />Success Trafficker 2009<br />
  12. 12. Give Yourself A Title<br />Birthday Cakes Toledo |Toledo Birthday Cakes<br />Cat Stories Portland | Medford Needlework<br />Success Trafficker 2009<br />
  13. 13. If You Had To Describe Yourself…<br />Award winning residential real estate agent for Toledo and Northwest Ohio<br />The best realtor working for an awesome company that wants your business<br />Success Trafficker 2009<br />
  14. 14. Content Is King!<br />No. It’s closer to being the only thing!<br />Google will “look” at the first 450 characters to determine what the site is about and not depend on the tags.<br />Success Trafficker 2009<br />
  15. 15. Common Things Are Common<br />This kind of preparation has been done by businesses for years.<br />The focus has changed from traditional media to online media.<br />It’s the key to website success!<br />Success Trafficker 2009<br />
  16. 16. Spiders and Bots and Crawlers Oh My!<br />3450 W. Central Avenue #366<br />Toledo, OH 43606<br />Voice 419.262.9504<br />Email victoria@victoriakamm.com<br />

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