A GLOBAL VIEW OF MOBILE ADVERTISING:               Global Summary April 2011              InMobi Mobile Insights - Network...
ABOUT THE RESEARCHProject BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the worlds largest inde...
NETWORK DATASpecificationsData in this report are sourced from our global mobile advertising network which served 35.0 bil...
GLOBAL SUMMARY                                                                                   Global mobile impressions...
GLOBAL          Global OS Share: April 2011                    Available Impressions                                      ...
GLOBALGlobal Manufacturer Share: April 2011                                         Available Impressions                 ...
GLOBALGlobal Handset and Connected Device Detail: April 2011                             Handset                          ...
GLOBAL            Global Summary: April 2011                 Available Impression Volume & Composition                    ...
NEXT STEPSThis data is part of a series of network reports that are released monthly.Additional regions and markets will b...
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A GLOBAL VIEW OF MOBILE ADVERTISING 2011

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A GLOBAL VIEW OF MOBILE ADVERTISING: Global Summary April 2011
InMobi Mobile Insights - Network Data

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A GLOBAL VIEW OF MOBILE ADVERTISING 2011

  1. 1. A GLOBAL VIEW OF MOBILE ADVERTISING: Global Summary April 2011 InMobi Mobile Insights - Network Data Release date: May 16, 2011
  2. 2. ABOUT THE RESEARCHProject BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the worlds largest independentmobile advertising network. In April 2011, we served 35.0 billion impressions in 160 marketsworldwide. With a physical presence in 5 continents, over 5,000 publisher partners, and a broad,independent market footprint, InMobi is well positioned to provide an objective, comprehensive,and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.  Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world.2.  Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access.Contact Informationwww.inmobi.com/researchresearch@inmobi.comTwitter: @inmobi
  3. 3. NETWORK DATASpecificationsData in this report are sourced from our global mobile advertising network which served 35.0 billionimpressions in April 2011. With 114 countries receiving over 10 million impressions in April 2011, we areable to claim one of the broadest and most representative networks in the world. Exact specifications areas follows:• Global Available Impressions in April 2011: 35.0 billion• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America• Countries Represented: 114 countries with over 10 million impressions in April 2011• Base Measure: Available Impressions• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices• Time Periods: January 2011, April 2011• Comparisons: April 2011 versus January 2011RepresentationInMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP andAPP. SMS/Text and Search are NOT included in this synopsis.Scale and Time In Market: Representation within the network is a function of the both scale and time in market.Readers can expect more fluctuation and variance in younger, smaller markets for the company.Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to amuch lesser extent than publishers.
  4. 4. GLOBAL SUMMARY Global mobile impressions on the InMobi network continue to grow at a steady pace, growing 11% from January to April 2011. "  InMobi now represents over 35 billion impressions a month Globally. The volume of mobile impressions and consistent growth point to the significant value mobile devices provide as a marketing channel to global advertisers. Smartphone growth continues to lead channel growth, gaining 2.3 billion monthly impressions in 90 days. "  Penetration of smartphone devices and increased media consumption via these devices is evident. Consumers across the globe continue to adopt more advanced phones and use it as a primary means to access media. Available Impression Volume & Composition Jan-11 Apr-11 % Chg Mobile ads in native applications Total 31,614,433,789 35,028,855,492 11% grew by 32% in just 3 months,Smartphone 11,466,416,207 13,766,139,792 20% showcasing the focus on this mobileAdvanced 20,148,017,582 21,262,715,700 6% access method. WAP 26,688,914,269 28,518,756,617 7% App 4,925,519,520 6,510,098,875 32% "  Mobile web pages still remain the bulk of mobile ads globally, but native mobile apps continue to grow at a rapid pace, given the growing developer community. Source: InMobi Mobile Insights – Network Research, April 2011
  5. 5. GLOBAL Global OS Share: April 2011 Available Impressions OS Impressions % Share Pt. Chg Nokia OS 20%   Nokia OS 6,838,150,588 19.5% -0.6 25%   Symbian OS Symbian OS 6,335,241,927 18.1% -0.1 Android Android 5,874,242,973 16.8% +3.3 iPhone OS 5%   iPhone OS 5,703,575,652 16.3% +0.4 18%   RIM OS RIM OS 1,701,706,446 4.9% +0.6 Others 16%   Others 8,575,937,906 24.5% -3.4 17%  Nokia OS and Symbian OS continue to lose share to the Android and iPhone OSplatforms. Sustained Android growth will make it the top global platform in late 2011."  While Nokia OS and Symbian OS lost a combined -0.7 share points, Android and iPhone OS gained +3.7 share points. This continuing trend will likely make Android the #1 global platform by mobile ad impressions in late 2011."  In July 2010, Android represented just 3.5% of the global market, gaining +13.3 share points in 10 months. Source: InMobi Mobile Insights – Network Research, April 2011
  6. 6. GLOBALGlobal Manufacturer Share: April 2011 Available Impressions Manufacturer Impressions % Share Pt. Chg 6%   Nokia 4%   Nokia 12,967,971,512 37.0% -1.0 4%   Apple Apple 5,703,575,652 16.3% +0.4 5%   Samsung 37%   Samsung 5,350,156,208 15.3% +1.25%   SonyEricsson SonyEricsson 2,644,395,939 7.5% -0.3 HTC HTC 1,889,321,765 5.4% +1.28%   RIM RIM 1,701,706,636 4.9% +0.6 LG 1,434,421,903 4.1% -0.8 LG 15%   Motorola 1,210,444,246 3.5% +0.0 Motorola 16%   Others 2,126,861,631 6.1% -1.3 Others Nokia holds the #1 manufacturer spot Globally, holding a 37% share of impressions. "  Popular Android manufacturers gained the most traction since January 2011, with Samsung (+1.2 share pts) and HTC (+1.2 share pts) gaining the most share. "  Nokia still commands more than 2X the share of the 2nd ranked manufacturer, Apple. This is due to their strength in markets like Africa and parts of Asia where Nokia devices still dominate the market. Source: InMobi Mobile Insights – Network Research, April 2011
  7. 7. GLOBALGlobal Handset and Connected Device Detail: April 2011 Handset Impressions % Share Pt Chg Apple iPhone 3,601,262,853 10.3% -0.4 Apple iPod 1,639,039,255 4.7% +0.1 Nokia 6300 752,864,670 2.1% +0.0 Nokia 3110c 675,790,507 1.9% -0.2 RIM BlackBerry 8520 642,408,901 1.8% +0.4 Nokia N70 536,099,248 1.5% -0.1 Nokia N73 511,083,179 1.5% +0.1 Apple iPad 463,273,544 1.3% +0.7 Samsung GT-I9000 442,362,832 1.3% +0.8 Nokia C3-00 431,780,180 1.2% +0.4 Nokia 5233 400,054,359 1.1% +0.3 Nokia E63 398,084,021 1.1% -0.1The Apple iPhone (10.3% share) and iPod (4.7% share) are the top 2 devices on aglobal basis."  Device fragmentation beyond the Apple iPhone and iPod is clear, with most devices holding less than 2.0% global share."  The Apple iPad now represents over 463 million monthly impressions on a global basis, signifying the massive opportunity of advertising via tablet devices. Source: InMobi Mobile Insights – Network Research, April 2011
  8. 8. GLOBAL Global Summary: April 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Jan-11 Apr-11 % Chg Jan-11 Apr-11 Pt. Chg Total 31,614,433,789 35,028,855,492 11% Nokia 38.0% 37.0% -1.0Smartphone 11,466,416,207 13,766,139,792 20% Apple 15.9% 16.3% +0.4 Advanced 20,148,017,582 21,262,715,700 6% Samsung 14.1% 15.3% +1.2 WAP 26,688,914,269 28,518,756,617 7% SonyEricsson 7.8% 7.5% -0.3 App 4,925,519,520 6,510,098,875 32% HTC 4.2% 5.4% +1.2 Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions Jan-11 Apr-11 Pt. Chg Jan-11 Apr-11 Pt. Chg Apple iPhone 10.7% 10.3% -0.4 Nokia OS 20.2% 19.5% -0.6 Apple iPod 4.6% 4.7% +0.1 Symbian OS 18.2% 18.1% -0.1 Nokia 6300 2.1% 2.1% +0.0 Nokia 3110c 2.1% 1.9% -0.2 Android 13.5% 16.8% +3.3RIM BlackBerry 8520 1.5% 1.8% +0.4 Nokia N70 1.6% 1.5% -0.1 Nokia N73 1.4% 1.5% +0.1 "   InMobi Global network grew by 11% over the Apple iPad 0.6% 1.3% +0.7 past 3 months.Samsung GT-I9000 0.4% 1.3% +0.8 Nokia C3-00 0.9% 1.2% +0.4 "   The global revolution to smartphone adoption continues as smartphones grow by 2.3 billion monthly impressions in just 90 days. "   Android growth continues on a global basis and is likely to surpass Nokia OS and Symbian OS in late 2011. Source: InMobi Mobile Insights – Network Research, April 2011
  9. 9. NEXT STEPSThis data is part of a series of network reports that are released monthly.Additional regions and markets will be released throughout the month.Release ScheduleBeginning April 2011 data, network data will be released on a monthly basis. The next plannedrelease is May 2011 data, to be released in mid June 2011.Open Source Research: Getting InvolvedObjective industry analysts and thought-leaders are encouraged to comment, question, andparticipate. We will be sure to consider and update the research based on feedback andquestions to improve the quality for all end users.To participate, contact us at Research@InMobi.com.To download the full reports, visit us at www.InMobi.com/research

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