Transcript of "Intermediate Social Media - How can Journalists Use Facebook on Their Work"
Intermediate Social MediaRobert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism Justin Osofsky, Facebook Developer Network * truncated version
Largest social platform in the world > More than 500 million people are active on Facebook, sharing more than 30 billion pieces of content (links, photos, status updates) each month. Across the web > More than 1 million sites are integrated with Facebook, making websites more social and removing the ³anonymous´ aspect. Advance your story > Tap into a growing and engaged audience and make it easy for your content to be distributed across people¶s News Feeds. Leverage Facebook¶s highly engaged users > 50% of Facebook users return daily and the average user spends 6 hours and 43 minutes on the site each month (3x greater than other leading sites)
The Categories Reporting / Sources > Social media platforms can help in the reporting process - from breaking news to alternative voices. Crowdsourcing > Harnessing the wisdom of the crowd and gaining community support are some of the most powerful ways to advance your reporting Distribution > No trucks or broadcast antennas required - you can share your work with your communities easily, increasing your audience. Branding > What does someone see when they search for you online?
Reporting / Sources > Use Pages and Profileto find sources and solicit feedback
Reporting / Sources> See what people are saying on everything from national debates to local events using search (facebook.com/search)> Add public search results to your site with the Search API
Crowdsourcing> Engage readers on your Page and respond in your coverage
Crowdsourcing> Use Questions (beta) to ask questions and take polls
DistributionThree things you can do today:1. Synch your blog with your Page so that every time you add a new post, it will go into the News Feeds of your fans.2. Ask your fans a question on your status.3. Start testing the Like button if you haven¶t already. Add it to the top and bottom of articles, by your byline, and near visually exciting content like videos and graphics.
Distribution Add the Live Stream to your coverage All comments are shared in friends¶ News Feeds (average user has 130 friends)
Distribution> Create an event for speaking engagements, special features, and other events> Create event-specific Pages
Branding> Create a Facebook Page for your publication«
Assistant Professor of Professional Practice Robert Hernandez email: firstname.lastname@example.org twitter: @webjournalist 213.280.5187c | 323.761.9054 Office: 121c Justin Osofsky Facebook Developer Network www.facebook.com/media
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