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Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
Social Media Ninja Training
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Social Media Ninja Training

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Social Media workshop for CJF Fellows, …

Social Media workshop for CJF Fellows,
March 2012

Published in: Technology, News & Politics
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  • Transcript

    • 1. Becoming a Social Media Ninja
    • 2. Welcome, CJF Fellows!
    • 3. Victor Hernandez
    • 4. journalist
    • 5. journalisttechnologist
    • 6. mobile journalisttechnologist
    • 7. mobile journalisttechnologist convergence
    • 8. social media mobile journalisttechnologist convergence
    • 9. social media mobile gummy journalist wormstechnologist convergence
    • 10. social media mobile gummy journalist wormstechnologist convergence
    • 11. Know the rules of the road!
    • 12. Know what you’re doing...
    • 13. Know what you’re doing...Be responsible. Use good judgment.
    • 14. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.
    • 15. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.
    • 16. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?
    • 17. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?Review company social media policies.
    • 18. The keys to using for Journalism
    • 19. • Newsgathering - breaking news!
    • 20. • Newsgathering - breaking news!• Knowledge net work
    • 21. • Newsgathering - breaking news!• Knowledge net work• Engage audiences/crowdsource
    • 22. • Newsgathering - breaking news!• Knowledge net work• Engage audiences/crowdsource• Share stories/proud moments
    • 23. 2008
    • 24. traininglisteningstations
    • 25. pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 26. 13% (U.S) pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 27. 13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 28. more read, versed13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 29. more read, versed 13% (U.S) 21languages 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 30. more read, versed 13% (U.S) 21languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 31. more read, versed 13% (U.S) The few, the loud 21languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 32. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 33. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 25-34 yrs 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 34. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 25-34 yrs location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 35. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 25-34 yrs mobile location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    • 36. 101
    • 37. What makes a good Tweet?
    • 38. hashtaghashtag
    • 39. hashtag @ reply @ replyhashtag
    • 40. hashtag @ reply @ replyhashtag vanity url
    • 41. #Hashtags -
    • 42. #Hashtags -easy way to categorize, search on social web
    • 43. Tapping into the conversations
    • 44. Tapping into the conversations
    • 45. What the Trend?
    • 46. The Art of the Ret weet
    • 47. Do Ret weets Equal Endorsements?
    • 48. Smarter Search Strategy
    • 49. 1. Twitter Search
    • 50. 1. Twitter Search2. Adv. Twitter Search
    • 51. 1. Twitter Search2. Adv. Twitter Search3. Dashboards
    • 52. 1. Twitter Search2. Adv. Twitter Search3. Dashboards4. Archive Search (Topsy)
    • 53. Dashboards•TweetDeck•Hootsuite•Seesmic•Bottlenose•Spredfast
    • 54. Importance of Lists
    • 55. Mobile
    • 56. Not only about
    • 57. “Ambient Awareness”
    • 58. Facebook Timelines
    • 59. facebook.com/journalists
    • 60. facebook.com/journalists Lavrusik.com
    • 61. Subscribe
    • 62. Let’s Connect! about.me/victorhernandez @vhernandezcnn victor.hernandez@turner.com
    • 63. questions?
    • 64. now.who’s ready for some fun?

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