RJI Mobile First

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From April 2014 - #RJIMobileFirst symposium

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RJI Mobile First

  1. 1. #RJIMobileFirst @ToTheVictor SMALL  SCREENS,  BIG  PICTURE   MAKING  SENSE  OF  RAPIDLY  EVOLVING  MOBILE  TRENDS Tuesday, April 1, 14
  2. 2. TWO  DAYS  OF  #MOBILEMADNESS Tuesday, April 1, 14
  3. 3. INNOVATION CONTENT  CREATION MINDSET  /  WORKFLOW AUDIENCE  /  $$$ FUTURE Tuesday, April 1, 14
  4. 4. SO  WHAT  HAVE  WE  LEARNED?? Tuesday, April 1, 14
  5. 5. Tuesday, April 1, 14
  6. 6. HIDE! Tuesday, April 1, 14
  7. 7. USER  TRENDS,  EXPLOSIVE  GROWTH “ATOMIC  NEWS  STORIES” EVERYBODY  HAS  A  STORY  TO  TELL... THE  OTHER  5  BILLION  -­‐  MOBILE  ONLY BARRIERS  TO  CREATION/CONSUMPTION   MOBILE  NINJA-­‐FYING  YOUR  REPORTING @fmrussell @rpicht @digidave @marklittlenews @journerdism @meograph @multimediarice @juddslivka Tuesday, April 1, 14
  8. 8. MOBILE  DIY  TOOLS  +  RESOURCES mike w. MOBILE  INFOGRAPHICS  MADE  EASIER @trinachi STORIFY’S  NEW  TWITTER  CARDS @xdamman CONTENT  SERVICES  GALORE! @kimgarretson ‘MOBILELISTIC’  -­‐  ALL  THINGS  MOBILE @timvarner IDEA-­‐BUILD-­‐PRODUCT-­‐MEASURE-­‐   DATA-­‐LEARN-­‐RE-­‐DO @slifty Tuesday, April 1, 14
  9. 9. INFORMATION  CLEARLY  EXPRESSED REACHING  PEOPLE  ON  ONE-­‐TO-­‐ONE  LEVEL STORYTELLING  MATTERS MOVING  TOWARDS  ‘NON-­‐TRADITIONAL’ 2013:  YEAR  OF  MOBILE  RE-­‐IMAGINED RE-­‐INVENTING  NEWS  ECONOMIES   @stenysolitude @thetonybrown @neilkatz barbara m. @ernie_mourelo @mjgay david g. Tuesday, April 1, 14
  10. 10. UNDERSTANDING  YOUR  EXPERIENCE @evanslaurab FORGET  CAVEATS,  FOCUS  ON  USER @evanslaurab ALGORITHMICALLY-­‐DRIVEN  CONTENT @robynpeterson MILLENNIALS  HAVE  TAKEN  OVER  18-­‐49 @lclarktv TRANSPARENCY,  ETHICS  SOCIAL  JOURN. @cshipley SECOND  SCREEN  INTERACTIVITY @staceywoelfel Tuesday, April 1, 14
  11. 11. “A  good  decision  is  based  on  knowledge  and  not  numbers.” Tuesday, April 1, 14
  12. 12. “A  good  decision  is  based  on  knowledge  and  not  numbers.” -­‐-­‐  Plato (early  media  consultant) Tuesday, April 1, 14
  13. 13. SMARTPHONE  OWNERS   ARE  NOW  A  SOLID   MAJORITY  OF  U.S.   MOBILE  SUBSCRIBERS   AT  61% http://mashable.com/2013/06/06/smartphones-61-percent/ Tuesday, April 1, 14
  14. 14. SMARTPHONE  USERS   NOW  CHECK  THEIR   DEVICES  ON  AVERAGE:   150  TIMES   PER  DAY   http://tech.firstpost.com/news-analysis/smartphone-users-check-their-phones-an-average-of-150-times-a-day-86984.html Tuesday, April 1, 14
  15. 15. USAGE  IS  GROWING  RAPIDLY 85%  OF  SMARTPHONE  USERS  REPORTED  SECOND  SCREEN-­‐ LINKED  BEHAVIOR  AT  LEAST  ONCE  A  MONTHhttps://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+ Tuesday, April 1, 14
  16. 16. http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html VIDEO  REMAINS  ON  TOP:  MOBILE  VIDEO  TRAFFIC  WILL   INCREASE  14-­‐FOLD,  HIGHEST  GROWTH  RATE  OF  ANY  MOBILE APPLICATION  CATEGORY MORE  MOBILE  USERS:  BY  2018,  THERE  WILL  BE  4.9B  MOBILE   USERS,  UP  FROM  4.1B  IN  2013 MORE  MOBILE  CONNECTIONS:  BY  2018,  THERE  WILL  BE  MORE   THAN  10B  MOBILE-­‐READY  DEVICES/CONNECTIONS FASTER  MOBILE  SPEEDS:  AVERAGE  GLOBAL  MOBILE  NETWORK   SPEEDS  WILL  NEARLY  DOUBLE  FROM  1.4MBPS  IN  2013  TO  2.5   MBP  BY  2018 MORE  MOBILE  VIDEO:  BY  2018,  MOBILE  VIDEO  WILL  REPRESENT   69%  OF  GLOBAL  MOBILE  DATA  TRAFFIC,  UP  FROM  53%  IN  2013 KEY  GLOBAL  MOBILE  DATA  TRAFFIC  DRIVERS Tuesday, April 1, 14
  17. 17. FEW  MORE THOUGHTS. BIG   PICTURE. Tuesday, April 1, 14
  18. 18. MOBILE  FIRST  UBIQUITOUS Tuesday, April 1, 14
  19. 19. SHIFTING  FROM   MULTI-­‐PLATFORM  TO   MERGED-­‐  PLATFORMS Tuesday, April 1, 14
  20. 20. ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  21. 21. NEWSGATHERING  IMPACTS ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  22. 22. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  23. 23. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  24. 24. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES NEWSGATHERING  IMPACTS ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  25. 25. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES NEWSGATHERING  IMPACTS LANGUAGE  TRANSLATION  APPS ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  26. 26. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES NEWSGATHERING  IMPACTS LANGUAGE  TRANSLATION  APPS REMOTE  ACCESS   ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  27. 27. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES NEWSGATHERING  IMPACTS LANGUAGE  TRANSLATION  APPS REMOTE  ACCESS   REAL-­‐TIME  MAPPING ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  28. 28. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES NEWSGATHERING  IMPACTS LANGUAGE  TRANSLATION  APPS REMOTE  ACCESS   REAL-­‐TIME  MAPPING IFTTT  HACKS  TO  TWEET,  TEXT  DIRECT ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  29. 29. NEWSGATHERING  IMPACTS HANDS-­‐FREE  UNOBTRUSTIVE  NATURE LIVESTREAMING  CAPABILITIES NEWSGATHERING  IMPACTS LANGUAGE  TRANSLATION  APPS REMOTE  ACCESS   REAL-­‐TIME  MAPPING IFTTT  HACKS  TO  TWEET,  TEXT  DIRECT NEXT  GEN  IFB  FOR  ON-­‐AIR  TALENT? ‘NEXT  BIG  THING?’ Tuesday, April 1, 14
  30. 30. EXPERIMENTATION RAPID  PROTOTYPING ITERATIVE  PROCESSES Tuesday, April 1, 14
  31. 31. EDUCATION,  EMPOWERMENT  OF  CRITICAL   CONSUMER  DATA  -­‐-­‐  EX.  MOBILE  VIDEO Tuesday, April 1, 14
  32. 32. BUILDING  FOR  THE  FUTURE: ‘HYBRID  COLLECTIVES’  OF  EDITORIAL  +  TECH Tuesday, April 1, 14
  33. 33. CHANGE AIN’T  EASY CHANGE  MANAGEMENT APPLY  STRUCTURE CONSIDER  CULTURE Tuesday, April 1, 14
  34. 34. THE    LONG    GAME Tuesday, April 1, 14
  35. 35. MUST  COME  UP  WITH  DIFFERENT  BUSINESS  MODELS THE    LONG    GAME Tuesday, April 1, 14
  36. 36. MUST  COME  UP  WITH  DIFFERENT  BUSINESS  MODELS TO  GET  THERE,  NEWS  ORGS  MUST  HIRE  “RESTLESS  AGENTS  OF  CHANGE” THE    LONG    GAME Tuesday, April 1, 14
  37. 37. MUST  COME  UP  WITH  DIFFERENT  BUSINESS  MODELS TO  GET  THERE,  NEWS  ORGS  MUST  HIRE  “RESTLESS  AGENTS  OF  CHANGE” NEWS  IN  THE  FUTURE  WILL  MOVE  MORE  TOWARD  APP-­‐LIKE  EXPERIENCES THE    LONG    GAME Tuesday, April 1, 14
  38. 38. MUST  COME  UP  WITH  DIFFERENT  BUSINESS  MODELS TO  GET  THERE,  NEWS  ORGS  MUST  HIRE  “RESTLESS  AGENTS  OF  CHANGE” NEWS  IN  THE  FUTURE  WILL  MOVE  MORE  TOWARD  APP-­‐LIKE  EXPERIENCES WINNING  FORMULA  OF  THE  FUTURE:  FAST,  TACTILE,  ORIGINAL  CONTENT   THE    LONG    GAME Tuesday, April 1, 14
  39. 39. YOUR MOBILE MOMENT MOBILE  HAS  CHANGED  OUR  LIVES  IN  FUNDAMENTAL   AND  PROFOUND  WAYS  -­‐-­‐   IN  A  RECENT  SURVEY,  PEOPLE  SAID  THEY  CAN  GET  BY  IF  THEY   LEAVE  THEIR  WALLET/PURSE  AT  HOME,  BUT  NOT  THEIR  PHONE. Tuesday, April 1, 14
  40. 40. YOUR MOBILE MOMENT MOBILE  HAS  CHANGED  OUR  LIVES  IN  FUNDAMENTAL   AND  PROFOUND  WAYS  -­‐-­‐   MOBILE  CAN... IN  A  RECENT  SURVEY,  PEOPLE  SAID  THEY  CAN  GET  BY  IF  THEY   LEAVE  THEIR  WALLET/PURSE  AT  HOME,  BUT  NOT  THEIR  PHONE. Tuesday, April 1, 14
  41. 41. YOUR MOBILE MOMENT MOBILE  HAS  CHANGED  OUR  LIVES  IN  FUNDAMENTAL   AND  PROFOUND  WAYS  -­‐-­‐   -­‐  SAVE  THE  DAY -­‐  SAVE  YOU  MONEY -­‐  SAVE  YOUR  LIFE -­‐  START  A  RELATIONSHIP MOBILE  CAN... IN  A  RECENT  SURVEY,  PEOPLE  SAID  THEY  CAN  GET  BY  IF  THEY   LEAVE  THEIR  WALLET/PURSE  AT  HOME,  BUT  NOT  THEIR  PHONE. Tuesday, April 1, 14
  42. 42. YOUR MOBILE MOMENT MOBILE  HAS  CHANGED  OUR  LIVES  IN  FUNDAMENTAL   AND  PROFOUND  WAYS  -­‐-­‐   -­‐  SAVE  THE  DAY -­‐  SAVE  YOU  MONEY -­‐  SAVE  YOUR  LIFE -­‐  START  A  RELATIONSHIP WHAT IS YOUR MOBILE MOMENT? MOBILE  CAN... IN  A  RECENT  SURVEY,  PEOPLE  SAID  THEY  CAN  GET  BY  IF  THEY   LEAVE  THEIR  WALLET/PURSE  AT  HOME,  BUT  NOT  THEIR  PHONE. Tuesday, April 1, 14
  43. 43. about.me/victorhernandez I  like  to  talk.  I  like  you. Let’s  connect. Tuesday, April 1, 14

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