#EIJ14 + SOCIAL
A quick guide to social reporting, sharing and engagement during #EIJ14
@ToTheVictor
August 2014
Wednesday...
To deliver timely thoughtful updates from Nashville
during Excellence in Journalism 2014 via real-time web
applications an...
INTRODUCING THE
TOOLS
Wednesday, August 6, 14
YEAH RIGHT!
Wednesday, August 6, 14
BUT SERIOUSLY.
Wednesday, August 6, 14
Wednesday, August 6, 14
Let’agree to focus on these BIG 4 - but certainly not suggesting
you can’t continue using others you may be a big fan of a...
#TWITTER
Wednesday, August 6, 14
There are many ways to use Twitter
Share
Connect
Discover
Promote
Wednesday, August 6, 14
Tweet your beat
For journalists who post a concentrated
number of Tweets in a short time span, follower growth is 50% more...
TWITTER101
・Use #EIJ14 hashtag
・Use Twitter handles every chance
・Tweet early and often
・Short, sweet and strive for timel...
EIJhashtag
session hashtag
.@mention
workinglink
twitter pic
Wednesday, August 6, 14
PHOTOS!
VIDEOS!
VISUALS!
LINKS!
Wednesday, August 6, 14
#FACEBOOK
Wednesday, August 6, 14
・Keep status updates short, sweet (provocative)
・Schedule posts for different times, spread out
・Photos are weighed more o...
Wednesday, August 6, 14
#INSTAGRAM
Wednesday, August 6, 14
・Use simple filtering apps if necessary (Snapseed, PS Express)
・Do not use borders. They distract from image.
・Use #EIJ14 ...
・Different from Vine: 15 secs, filters, editing, no looping
・Lighting is key - natural light optimum
・Think about sound - ...
Wednesday, August 6, 14
#VINE
Wednesday, August 6, 14
・6 seconds - use wisely, be creative!
・Connect with Twitter feed, cross-post
・Be strategic - optimum medium for my message...
SHOWCASE PLATFORMS
Wednesday, August 6, 14
More	
  on	
  the	
  showcase	
  platforms	
  closer	
  to	
  Nashville	
  and	
  once	
  we	
  
arrive.	
  Faith	
  and	
...
FINAL PIECE OF ADVICE:
GIVE FAIR WARNING TO YOUR NETWORKS
Ex.	
  “Hey,	
  I’ll	
  be	
  in	
  Nashville	
  next	
  week	
 ...
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Excellence in Journalism 2014 | Student News Social Reporting

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A quick guide for the SPJ student news project to social reporting, sharing and engagement during #EIJ14.

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Excellence in Journalism 2014 | Student News Social Reporting

  1. 1. #EIJ14 + SOCIAL A quick guide to social reporting, sharing and engagement during #EIJ14 @ToTheVictor August 2014 Wednesday, August 6, 14
  2. 2. To deliver timely thoughtful updates from Nashville during Excellence in Journalism 2014 via real-time web applications and traditional media reporting services. OUR MISSION Wednesday, August 6, 14
  3. 3. INTRODUCING THE TOOLS Wednesday, August 6, 14
  4. 4. YEAH RIGHT! Wednesday, August 6, 14
  5. 5. BUT SERIOUSLY. Wednesday, August 6, 14
  6. 6. Wednesday, August 6, 14
  7. 7. Let’agree to focus on these BIG 4 - but certainly not suggesting you can’t continue using others you may be a big fan of already. Snapchat, Pinterest, Foursquare, Path and lots of others are awesome in their own right - but for the sake of not spreading our information too thin, we have our ‘final four.’ Now onto the fun. s Wednesday, August 6, 14
  8. 8. #TWITTER Wednesday, August 6, 14
  9. 9. There are many ways to use Twitter Share Connect Discover Promote Wednesday, August 6, 14
  10. 10. Tweet your beat For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x). Wednesday, August 6, 14
  11. 11. TWITTER101 ・Use #EIJ14 hashtag ・Use Twitter handles every chance ・Tweet early and often ・Short, sweet and strive for timely ・Share links, stats + facts, cite sources ・Quotes are huge ・RT each other, @SPJ_Tweets, @RTDNA, speakers, attendees ・Leverage advance search and Twitter lists Wednesday, August 6, 14
  12. 12. EIJhashtag session hashtag .@mention workinglink twitter pic Wednesday, August 6, 14
  13. 13. PHOTOS! VIDEOS! VISUALS! LINKS! Wednesday, August 6, 14
  14. 14. #FACEBOOK Wednesday, August 6, 14
  15. 15. ・Keep status updates short, sweet (provocative) ・Schedule posts for different times, spread out ・Photos are weighed more on FB, more likely to go viral ・Use links when possible, clean up header before posting ・Calls to action: questions, polls, solicit comments ・Good idea to like EIJ page FACEBOOK101 Wednesday, August 6, 14
  16. 16. Wednesday, August 6, 14
  17. 17. #INSTAGRAM Wednesday, August 6, 14
  18. 18. ・Use simple filtering apps if necessary (Snapseed, PS Express) ・Do not use borders. They distract from image. ・Use #EIJ14 hashtag ・Add short and memorable caption ・Add geolocation to integrate mapping ・Connect your Facebook, Twitter, Tumblr and Foursquare for cross-posting ・Most of all: leverage ‘experiential’- take your audience there! INSTAGRAM 101  -­‐  photos  -­‐   Wednesday, August 6, 14
  19. 19. ・Different from Vine: 15 secs, filters, editing, no looping ・Lighting is key - natural light optimum ・Think about sound - use external mics when possible ・Select a quality thumbnail (encourages views) ・Edit as you go - add, delete scenes before uploading INSTAGRAM 101  -­‐  video  -­‐   Wednesday, August 6, 14
  20. 20. Wednesday, August 6, 14
  21. 21. #VINE Wednesday, August 6, 14
  22. 22. ・6 seconds - use wisely, be creative! ・Connect with Twitter feed, cross-post ・Be strategic - optimum medium for my message? ・Can now Re-Vine others ・Use search function to find others at #EIJ14 VINE 101 Wednesday, August 6, 14
  23. 23. SHOWCASE PLATFORMS Wednesday, August 6, 14
  24. 24. More  on  the  showcase  platforms  closer  to  Nashville  and  once  we   arrive.  Faith  and  I  will  be  hands-­‐on  to  support  your  exploration  and   executions.   For  now,  recommend  you  focus  on  the  following: ★  Become  even  more  adept  with  Twitter,  FB,  Instagram  and  Vine.  Start  using  everyday.   ★  Begin  entering  your  social  network  info  and  ideas  into  our  Wiggio  site. ★  Study  the  EIJ  program  schedule.   ★  Think  about  the  people,  panels,  topics  and  interesting  areas  you’d  like  to  cover. Wednesday, August 6, 14
  25. 25. FINAL PIECE OF ADVICE: GIVE FAIR WARNING TO YOUR NETWORKS Ex.  “Hey,  I’ll  be  in  Nashville  next  week  for  #EIJ14.  My  social  feeds  will  be  chock-­‐full   of  great  stuff  from  the  conference.  Just  letting  you  know  in  advance.   Unfollow  me  for  a  few  days  if  you  need  to,  but  don’t  forget  to  come  back!” Wednesday, August 6, 14
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