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EIJ11 Get Active!
 

EIJ11 Get Active!

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  • Social Media isn’t new anymore - but the ways journalists are using the tools continues to evolve. Today we’re going to see how to use these tools to listen, communicate and hopefully make you a more resourceful journalist.\n
  • You’re going to be up to your eyeballs in social sessions this week - probably already been to a few. There’s even one I want to attend AFTER mine - the one about building your brand - in Washington B at 10:30 I think. Well, with so many others going on, I’ve mashed a few of my six sessions together to come up with Tools You Can Use. If we get off track or you want to explore more - raise your hand, let me know.\n
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  • Why me? I’ve got 21 years as a journalist and professional writer. I call myself a SocMed journ because I cover the tech industry and also because of my training role. These trainings, I reiterate, only work if you learn something. I want to ensure that you get the most out of today’s event, so ask questions. Let’s go, we only have an hour or so and THE TWITTER told me that there’s a storm on the way.\n
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  • Here’s my definition of Social Media. I believe that social media used to be smoke signals. Or postcards (you can’t tell me that anyone that touches a postcard doesn’t read it) and email and Websites. Now we have so many more tools that it’s mind-boggling AND empowering.\n60606060606060. Gimme some hands - Twitter, FB, Google+, Monitoring tools?\n
  • You know what you can do with Social Media. You can be everywhere. These tools let you to listen and talk with anyone you choose. They give you the power to be your own portable newsroom. You can reach readers/viewers directly and it’s never been easier to crowdsource a story. It’s never been easier to report a story.\n
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  • Don’t think that having a Flip camera is going to make anyone a good journalist. But these cameras might beat you to a story. The barriers to reporting tools have been removed. Anyone can report a story. Your advantage is your training and experience. --- Citizen Reporter Argument.\n
  • WARNING, you’re going to find some social media tool or community that makes your work life a dream. And then Google will buy it and crush it. Microsoft will buy it and mismanage it into a quivering shell of horror. Or it will just go away. There is a time cost associated with using any of these tools. They are shiny and fun and they can waste your time. Use them correctly.\n
  • Google has it all covered - if you only open your computer or iPhone or smartphone to one site, make it google. Seriously. Searches everything. Knows what people are thinking about and talking about. It indexes blogs, online publications, news feeds, and more. Learn how to search!\n
  • With Bing you can search Twitter and Facebook seamlessly...but they have their own search functionality. As an aside........ REALIZE that the landscape continues to develop. Know how to search is really the underlying message, no matter what engine you’re using.\n
  • And also know what you want to find.... [CLICK LINKS] Here are other spots to do topic searches, find information and better still, find out what’s at the top of people’s minds. Just looking at these gives an idea of what stories readers are interested in. Voting up. DIGG. Facebook Chatter. TREND monitoring. - WILL DISCUSS TWITTER AND FB in a bit.\n
  • These are aggregators. Do a search on ANYTHING and get amazing results. It aggregates dozens of areas of the Web instantly. On the topic you’re interested in. Let’s go there for a second. OPEN IT IN A BROWSER. OK, here are some more tools you’ll want to use...or at least know how to use.\n
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  • Tweetlove!\n
  • Social media tools like Twitter and FriendFeed and Facebook and on and on and on...are making ours a much smaller world. Learn how people use them, and what they’re saying, and gain a competitive advantage over other reporters who don’t know how.\n
  • One of your major responsibilities is thinking of stories and thinking like a reader. These tools make this easier. BUT you don’t need to use them at the expense of your other methods. Use them in conjunction. And learn how to use them - or you can get bitten.\n
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  • Let’s get back to the conversations happening all around us and how people can use these tools....any tools....incorrectly if they’re not careful.\n
  • [NEW TWITTER SCREEN SHOT]\nDo you have a Twitter account? Does your station or publication? Why or why not?\n
  • Note the recent change from Twitter to the Search Engine!\nOther tools let you go for more rich data too. And help you organize the noise.\n
  • When you locate Tweeple on Twitter who will speak with you...and this isn’t difficult...you’ll get involved individuals who will help you with your questions. Users are aware that their info is available for the world to see, so they’re open to speaking with new followers. Should I step sideways right now and do a Twitter 101? WTTrend, Twittiquette, etc. 150Million.\n
  • If you’ve used Twitter, you realize that your message to the world might get seen by millions or by nobody. There’s no way to guarantee that it will reach even one pair of eyeballs. You take that chance. STARBUCKS. You also take the chance that Twitter will be GONE in six months. And the sometimes odd and obscure rules make using the tool a little tough at first.\n
  • Obey the rules. Abbreviations. Message Ratio - I like to use a rule where 70% of my tweets...messages...are just fun or sharing or retweeting. That means 30% of my tweets can be promotional or asking for someone’s help. If you upset that balance, your results will show it. People do not like anyone who just takes and never gives.\n
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  • Know how your editor wants you to use these tools. Know if you can use a tweet as a direct quote. Know how you come across in social media channels. Are you there professionally, personally or both. We will cover the benefits of both shortly. Let’s look at a few other areas to find story ideas.......\n
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  • Facebook timelines, subscriptions, Skype video chat... \n
  • Facebook. 700+ Million users. Better than Twitter for sharing information and communicating because it doesn’t rely on chance. If you miss a tweet, it’s gone unless you scroll back in time. Facebook updates linger longer. A good place to share updates, ask questions, get feedback. More integrated and ubiquitous than ever. But there’s good and bad.\n
  • The next social media tools are powerful because they allow you to converse with many people at once. Comments are the lifeblood of blogs - and increasingly video. You can have real interaction with people. You can find smart sources who are experts in specific topic areas. Spend some time looking at the comments on video sites and blogs.\n
  • Lots of groups - from newsrooms to news-related organizations - use social media tools to communicate. One such example is WPTV, an NBC affiliate in Palm Beach. How they use it is unique and effective.\n
  • Now they have 11,000 fans/likes, etc. and they’re still sharing. Want more tools?\n
  • So many people here that you can’t help but find sources that can help you. There’s very little pressure to respond or to be brilliant. People consume Facebook updates as they feel like it. No rush. It’s integrated with various other tools - photo sharing, FriendFeed - and there are hundreds of apps within Facebook. It’s versatile and more robust every day.\n
  • Facebook is the gorilla in the room. It sits where it wants and doesn’t have to listen to feedback. Far less user-friendly than it could be. It has a convoluted structure. Hiding info is difficult. Setting up something as simple as a photo album is harder than it has to be. General search isn’t as useful.\n
  • Open you virtual doors and engage. Share your thoughts freely, many social media tools are based solely on online interaction, so if you don’t share you won’t get others to share their thoughts. Ask questions. People love to help. And pay attention to notifications. These alert you to changes in people’s status, events and possibly even news stories.\n
  • Visits to Google Plus increased by 1269% last week. The site received 15 million U.S. visits, up from 1.1 million the week before. Google Plus went from ranking 54th in Hitwise's Social Networking and Forums category to ranking 8th in just one week.\n
  • Visits to Google Plus increased by 1269% last week. The site received 15 million U.S. visits, up from 1.1 million the week before. Google Plus went from ranking 54th in Hitwise's Social Networking and Forums category to ranking 8th in just one week.\n
  • Visits to Google Plus increased by 1269% last week. The site received 15 million U.S. visits, up from 1.1 million the week before. Google Plus went from ranking 54th in Hitwise's Social Networking and Forums category to ranking 8th in just one week.\n
  • Visits to Google Plus increased by 1269% last week. The site received 15 million U.S. visits, up from 1.1 million the week before. Google Plus went from ranking 54th in Hitwise's Social Networking and Forums category to ranking 8th in just one week.\n
  • Open to the Public - to this point largely techies and media \nBrand pages at some point\nHangouts & Huddles\n\n
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  • A fun aggregator of articles that you can personalize. Use it to keep an eye on the topics that matter most to you. What about less professional sites? Does anyone here keep a list of blogs that they check regularly?\n
  • Search the blogs. See who’s talking about what.\n
  • More blog resources. It’s free and people are using these tools to communicate. Give them a listen. And there are many more. Google - remember them - even has a specific blog search. And yes, they have their own blogging site.\n
  • Blogger - And another Google resource. 15 or so of my blogs are on Blogger. And if you’re wondering where all the bloggers are.......Placeblogger has that covered.\n
  • [New Placeblogger Shot] The comment stream on blogs is valuable to see how people are discussing issues - not just to see how issues are soapboxed. Use this site to see blogs broken down by area. ...... Let’s stretch and use some of what we’ve learned so far.\n
  • $85 million in funding from a number of venture capitalists, including Virgin’s Richard Branson\n\nNielsen report:\nNew social networks emerge on a daily basis, creating fresh outlets for consumers and brands alike. Tumblr, which combines elements of blogging and Twitter by letting users post and customize everything from pictures and videos to links and quotes, has grown significantly over the last couple of years to become the 8th largest site in the U.S. Social Networks and Blogs category. An analysis of online buzz by NM Incite shows that Tumblr is also a popular conversation topic, generating an average of 21,280 messages and linksper day to the site during May 2011, spreading critical word-of-mouth fueling its viral growth.\nNielsen’s report also reveals that teenage females are big users of Tumblr’s service, so much so, in fact, female teens are “more represented on Tumblrthan on any of the other 9 social networks.”\nAs many of you are already aware, the female teenager is an attractive demographic if only for the access to their parents’ disposable income and the willingness to spend it\n\n\n
  • Video part two or three or four. There are dozens of places to host your videos and to find videos people are posting.\n
  • Television channels online. Start your own station. Well, people do this and you can learn what’s important to them by watching or just clicking around through the videos and channels that are up there.\n
  • Flickr now hosts lots of videos too. And it’s very versatile.\nAlso use Flickr to see what people are shooting. But it’s not all visual. People are actually having conversations via social media. Have you heard of Twitter - we’ll get there...\n
  • YouTube is leaning much more toward entertainment these days. They purportedly have deals with major motion picture houses to start offering full-length movies. But it’s still a good place to go to see what resonates with the public. THE MOBILE JOURNALIST.\n
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  • Tools like Foursquare, Gowalla, Yelp, FB Places, Locast, CrowdBeacon, Sonar, etc. help geo-target news content with the people in specific areas as well as galavanize communities based on regional interests. \n
  • Instagram, PicPlz, Color and Hippstamatic \n
  • Use social media methods to contact and communicate with people who can help you do your job. Screen shots and archived messages can serve as notes and your backup. Can you quote someone in a text message - that’s up to your editor.\n
  • There are specific ways to use these tools. Learn how. And then Participate.\n
  • Still a good resource for you to examine. http://mashable.com/2009/08/03/facebook-journalism/ \n
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  • That’s us on Twitter. Contact us with more questions.\n

EIJ11 Get Active! EIJ11 Get Active! Presentation Transcript

  • Get Active!New Ways to Listen, Learn and Engage with Your Audience Using Social.
  • a social-media session presented by: Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Mobile Journalism: THE REVOLUTION OF CAPTURING NEWS MEDIA #EIJ11 @vhernandezcnn
  • BUCKLE UP!
  • What is it?• Social media is any tool that allows you to communicate with others... quickly...formally or informally... and effectively. Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Be everywhere - LISTEN• More specifically, be where your stories are being discussed - hear your audience Facebook, Blogs, Google, Twitter• Set yourself up to communicate by knowing the tools Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Sharing is Caring
  • New tech, not new techniques• What has changed is the way people read, view and find information• Planes on the Hudson, Letterman, Hurricanes, Celebrity news, OBL raid - all being reported by non-journalists Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • WARNING!• Flavor of the Day• Google Wave, Buzz, +• Temporary• There is a cost• Always stay hungry! Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Google is King/Queen• It’s FREE• It’s accurate...mostly• It’s comprehensive Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Ear to the ground• http://yahoo.com• http://facebook.com• http://whatthetrend.com Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • @CNN• Newsgathering/breaking news• Crowdsource/engage• Highlight coverage endeavors Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • GET MORE SOCIAL!• Conversations are happening all around• Push for hyperlocal - Placeblogger, Gatehouse, NYTimes properties• New topics, smaller focus, bigger stories Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • are you the audience?• Think like a reader/viewer/consumer• Find out what’s going on• Specific audiences for various sites Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • The Joe Francis Rule
  • Don’t produce content just for the small percentage ofconsumers that actually appear/participate in your effort
  • Search for your story• http://twitter.com/advanced-search• TOOLS - Tweetdeck, Seesmic, Hootsuite Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Twitter FTW!• Great for getting crowdsourced questions answered• A good demographic of users• Passionate members Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Twitter FAIL!• Timing is key• Obscure rules and etiquette• Might be gone in months Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Tips and tricks• You cannot DM someone who doesn’t follow you• RT, RR, @, HT, FTW, FTL, FailWhale• Cliquey• 60-70% vs 30-40% Ratio Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • KNOW THE RULES• Your outlet can decide• Maintain ethics• Use these tools to research, listen and communicate• FIND DERIVATIVE STORY IDEAS!! Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Comments are power• Newspaper online policies• Real interaction• Worthwhile sources• Expertise Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Who’s doing it?• WPTV in Palm Beach, NBC• Journchat on Twitter (#journchat)• HARO - Help A Reporter Out Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Why I love Facebook• People• No pressure• Integrated• versatile Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Why I hate Facebook• They don’t listen• Convoluted structure• Too trendy• Not as versatile as it could be Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Tips and Tricks• Have an open network• Share freely• Ask questions• Pay attention to notifications Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • GOOGLE PLUS Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • GOOGLE PLUS+ Twitter and Facebook at same time. Supports conversations! Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • GOOGLE PLUS+ Twitter and Facebook at same time. Supports conversations!- These other platforms already have installed networks that are important right now, especially Twitter (journalists, news junkies, etc) Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Gplus.to
  • Still having hard time understanding thedifference between all the social nets?
  • Growing, and growing and growing.....
  • Location can be very powerful
  • Now what?• Reach out to sources• Do it in a manner that shows you know the tools• Don’t be too anxious - these tools allow people to respond at their own pace...that’s why they’re so popular Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • HOW• Search for SocMed guides• Explore the sites• LinkedIn***• Events - Meetup and other groups Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  • Let’s Engage!• @JeffCutler or about.me/jeffcutler• @vhernandezcnn or about.me/victorhernandez Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011