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Delivering Cross-Platform
 

Delivering Cross-Platform

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Delivering Cross-Platform Delivering Cross-Platform Presentation Transcript

  • are we there yet?HOW MULTIPLATFORM STRATEGIES ARE EVOLVING
  • HI, MY NAME IS VICTOR
  • NewsGathering
  • NewsGatheringConvergence
  • NewsGatheringConvergence Social
  • NewsGatheringConvergence SocialTechnolog y
  • QUESTIONS, COMMENTS & ARGUMENTS? t - @vhernandezcnn e - victor.hernandez@cnn.com
  • http://www.careercast.com/jobs-rated/10-worst-jobs-2012
  • Fifth Worst Job - 2012http://www.careercast.com/jobs-rated/10-worst-jobs-2012
  • Fifth Worst Job - 2012- Low payhttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
  • Fifth Worst Job - 2012- Low pay- High stresshttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
  • Fifth Worst Job - 2012- Low pay- High stress- Scare job opportunities http://www.careercast.com/jobs-rated/10-worst-jobs-2012
  • ???
  • BEST JOB EVER
  • BEST JOB EVER➡ You’re Always Learning
  • BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton
  • BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People
  • BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History
  • BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around
  • BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around➡ Others Call Stress =
  • BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around➡ Others Call Stress =Excitement
  • extraordinary times
  • 2012
  • 2012- Linear
  • 2012 - Linear- Process-oriented
  • 2012 - Linear - Process-oriented- Storytelling = Predictable
  • so what happened?
  • Just a tad more complex...
  • 4th
  • 5th4th
  • 5th Richer Storytelling Audience Collaboration4th
  • Driven By Consumer Behaviors
  • Satellite Truck/Flyaway BGAN Internet Protocol Streambox Current Bag of DNG Tricks iPhone / Android TVU Kits Tooway Skype
  • THE POWER OF SHARING
  • VS.
  • Broadcasting is so last year...
  • Social Media Executions report crowdsource branding
  • Tweets are EVERYWHERE.
  • The keys to using for Journalism
  • Ways Journalists Use Twitter
  • Ways Journalists Use Twitter Trip wire for breaking news.
  • Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles.
  • Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources.
  • Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences.
  • Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences. Share content; generate buzz, more leads.
  • Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences. Share content; generate buzz, more leads. Build their brand.
  • Know what you’re doing...
  • Know what you’re doing...Be responsible. Use good judgment.
  • Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.
  • Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.
  • Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?
  • Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?Review company social media policies.
  • schools.com/visuals/social-media-news.html
  • 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 13% 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages Japan 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages Japan 1 Chelsea/ Barcelonahttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesdayhttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42%http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95%http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95% African-Americans/ Latinoshttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95% African-Americans/ Latinos 39 yrs oldhttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  • Election Day 2008: 1.8M Tweets
  • 2012 = every 8 mins
  • Yes, there are other tools.
  • If Facebook werea country, itwould be the thirdmost populated inthe world.
  • If Facebook werea country, itwould be the thirdmost populated inthe world. Only China & India are more populated.
  • 1,000,000,000
  • 100K YEARS.Amount of time Americans spend on Facebook a month. http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
  • 100K YEARS.Amount of time Americans spend on Facebook a month. THAT’S ALMOST 50X THE TIME OF THEY SPEND ON TWITTER, 600X MORE THAN GOOGLE PLUS. http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
  • Facebook Timelines
  • facebook.com/journalists Lavrusik.com
  • Subscribe
  • Social Media isn’t going to save you from the preparation, training andnecessary traditional tasks. But like a great pair of running shoes, it canenhance every step of the journey.
  • THE LURE OF THE MULTISCREEN VIEWER
  • 45% of US tablet owners on device daily while watching TV Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
  • UNDERSTANDING CONSUMER BEHAVIORS
  • UNDERSTANDING CONSUMER BEHAVIORSEx. how much is too much re: video usage?
  • TV vs. PC vs.
  • TV vs. PC vs.3:00 1:30 :30
  • PLATFORM AGNOSTIC
  • http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
  • The developers behind Angry Birds said last August that players were averaging about 200 million minutes per day with the game. If that stat has held steady, it means that the world has played more than 300,000 years of Angry Birds.http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
  • The developers behind Angry Birds said last August that players were averaging about 200 million minutes per day with the game. If that stat has held steady, it means that the world has played more than 300,000 years of Angry Birds. In other words, stretched out linearly, our collective time spent flinging digital birds at pigs would predate the existence of modern humans.http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
  • How to Keep Up?
  • How to Keep Up?➡ Influential websites + blogs
  • How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies
  • How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies➡ Connecting IRL
  • vhernandezcnn.tumblr.com
  • vhernandezcnn.tumblr.comtinyurl.com/newmediainstitute
  • let’s continue the conversation
  • about.me/victorhernandez