ASNE/Gannett Minority Leadership Program @ UNITY

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Transcript

  • 1. ASNE / UNITY AUGUST 2012LEADING MULTIPLATFORM NEWSROOMSdown on our future doubling
  • 2. NewsGathering
  • 3. NewsGatheringConvergen ce
  • 4. Social NewsGatheringConvergen ce
  • 5. Social News TechnologGathering yConvergen ce
  • 6. Social News TechnologGathering yConvergen Shape ce Roadmaps
  • 7. Viva Las Vegas! Social News TechnologGathering yConvergen Shape ce Roadmaps
  • 8. QUESTIONS, COMMENTS & ARGUMENTS? t – @vhernandezcnn e – victor.hernandez@cnn.com
  • 9. “From Monopoly to Attention Deficit”
  • 10. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access
  • 11. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services haveenveloped society with disruptive + bold ways for “getting news”
  • 12. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services have enveloped society with disruptive + bold ways for “getting news” As newsroom leaders have we done enough to anticipate and implement adaptive measures?
  • 13. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services have enveloped society with disruptive + bold ways for “getting news” As newsroom leaders have we done enough to anticipate and implement adaptive measures?Have we prepared our staffs with the cutting edge tools, training, vision, support??
  • 14. extraordinary times
  • 15. extraordinary times
  • 16. Driven By Consumer Behaviors
  • 17. Satellite Truck/Flyaway BGAN Internet Protocol Streambox CURRENT BAG OF DNG TRICKS iPhone / Android TVU Kits Ka-Band Skype
  • 18. New Devices, Platforms Spur More News
  • 19. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 20. More than four in ten American adults now own asmartphone Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 21. More than four in ten American adults now own asmartphone Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 22. More than four in ten American adults now own asmartphone One in five owns a tablet. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 23. More than four in ten American adults now own asmartphone One in five owns a tablet. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 24. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 25. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 26. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Content providers grappling with emerging 5thscreen Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 27. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Content providers grappling with emerging 5thscreen Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
  • 28. e d ? hio n ld faso
  • 29. I digress...
  • 30. Linear
  • 31. LinearProcess-oriented
  • 32. Linear Process-orientedStorytelling = Predictable
  • 33. 4th
  • 34. 5th4th
  • 35. 5th Richer Storytelling Audience Collaboration4th
  • 36. collaborative.story.telling.
  • 37. collaborative.story.telling.involving audiences with a stake in the story or with expertise
  • 38. eternal philosopher. renowned scholar.
  • 39. Stop
  • 40. StopCollaborate
  • 41. StopCollaborateListen
  • 42. fewbriefexamples
  • 43. THE POWER OF SHARING
  • 44. VS.
  • 45. Broadcasting is so last year...
  • 46. Social Media Executions report crowdsource branding
  • 47. Tweets are EVERYWHERE.
  • 48. Election Day 2008: 1.8M Tweets
  • 49. 2012 = every 8 mins
  • 50. Social Media isn’t going to save you from the preparation, training and essential tenets. But like a great pair of running shoes, it canenhance every step of the journey.
  • 51. FAILINGFASTER
  • 52. Must find time toEXPERIMENTMust encourage my team toEXPERIMENT
  • 53. Norm Larson was a chemist inthe 1950s. The air force neededa chemical to repel water onpipes in their rockets.
  • 54. Norm Larson was a chemist inthe 1950s. The air force neededa chemical to repel water onpipes in their rockets.He failed 39 times before he gotit right. On the 40th try, he had aworking product that eventuallybecame...
  • 55. Norm Larson was a chemist inthe 1950s. The air force neededa chemical to repel water onpipes in their rockets.He failed 39 times before he gotit right. On the 40th try, he had aworking product that eventuallybecame...
  • 56. .338 batting avg
  • 57. .338 batting avg first ballot hall of fame
  • 58. “Zombie Effect”
  • 59. are we there yet?
  • 60. Krishna Bharat/Google News Founder http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
  • 61. Krishna Bharat/Google News FounderMust operate using a different business model that addresses the endlesswaves of disruptive new technology and staggering competition http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
  • 62. Krishna Bharat/Google News Founder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competitionTo get there, they must hire “restless agents of change” and assemble themin teams made up of journalists, technology and design professionalswho are part of the same conversation, every day http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
  • 63. Krishna Bharat/Google News Founder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition To get there, they must hire “restless agents of change” and assemble them in teams made up of journalists, technology and design professionals who are part of the same conversation, every dayNews in the future will become more of an app-like experience, as usersadapt the experience to themselves, and as newsrooms provide a more multi-dimensional experience that includes more images and maps http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
  • 64. Krishna Bharat/Google News Founder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition To get there, they must hire “restless agents of change” and assemble them in teams made up of journalists, technology and design professionals who are part of the same conversation, every day News in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi- dimensional experience that includes more images and mapsThe winning experience of the future is fast, tactile, original content, withaccess to many reputable sources in an appealing narrative form http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
  • 65. MULTISCREEN CONSUMER
  • 66. 45% of US tablet owners on device daily while watching TV Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
  • 67. Understanding behaviors
  • 68. Understanding behaviors Ex. right amount of video
  • 69. TV vs. PC vs.
  • 70. TV vs. PC vs.3:00 1:30 :30
  • 71. must becomePLATFORMAGNOSTIC
  • 72. .Thank ya
  • 73. Thank ya very .Thank ya much.
  • 74. Thank ya very .Thank ya much. about.me/victorhernandez