AHCJ 2012 - Multiplatform Storytelling

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Transcript

  • 1. are we there yet?HOW MULTIPLATFORM STRATEGIES ARE EVOLVING
  • 2. HI, MY NAME IS VICTOR
  • 3. NewsGathering
  • 4. NewsGatheringConvergence
  • 5. NewsGatheringConvergence Social
  • 6. NewsGatheringConvergence SocialTechnology
  • 7. QUESTIONS, COMMENTS & ARGUMENTS? t - @vhernandezcnn e - victor.hernandez@cnn.com
  • 8. Fifth Worst Job - 2012
  • 9. Fifth Worst Job - 2012- Low pay
  • 10. Fifth Worst Job - 2012- Low pay- High stress
  • 11. Fifth Worst Job - 2012- Low pay- High stress- Scare job opportunities
  • 12. ???
  • 13. extraordinary times
  • 14. 2012
  • 15. 2012- Linear
  • 16. 2012- Linear- Process-oriented
  • 17. 2012- Linear- Process-oriented- Storytelling = Predictable
  • 18. so what happened?
  • 19. Just a tad more complex...
  • 20. 4th
  • 21. 5th4th
  • 22. 5th Richer Storytelling Audience Collaboration4th
  • 23. Driven By Consumer Behaviors
  • 24. Satellite Truck/Flyaway BGAN Internet Protocol Streambox Current Bag of DNG Tricks iPhone / Android TVU Kits Tooway Skype
  • 25. THE POWER OF SHARING
  • 26. OR
  • 27. Broadcasting is so last year...
  • 28. Broadcasting is so last year...
  • 29. Social Media Executions report crowdsource branding
  • 30. Know the rules of the road!
  • 31. Know what you’re doing...
  • 32. Know what you’re doing...Be responsible. Use good judgment.
  • 33. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.
  • 34. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.
  • 35. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?
  • 36. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?Review company social media policies.
  • 37. The keys to using for Journalism
  • 38. • Newsgathering - breaking news!
  • 39. • Newsgathering - breaking news!• Knowledge net work
  • 40. • Newsgathering - breaking news!• Knowledge net work• Engage audiences/crowdsource
  • 41. • Newsgathering - breaking news!• Knowledge net work• Engage audiences/crowdsource• Share stories/proud moments
  • 42. schools.com/visuals/social-media-news.html
  • 43. Yes, there are other tools.
  • 44. Facebook Timelines
  • 45. facebook.com/journalists
  • 46. facebook.com/journalists Lavrusik.com
  • 47. Subscribe
  • 48. “Ambient Awareness”
  • 49. - Strategies/Executions
  • 50. - Strategies/Executions- Prioritization
  • 51. - Strategies/Executions- Prioritization- Scale
  • 52. - Strategies/Executions - Emerging Platforms/Tools- Prioritization- Scale
  • 53. - Strategies/Executions - Emerging Platforms/Tools- Prioritization - Engagement- Scale
  • 54. - Strategies/Executions - Emerging Platforms/Tools- Prioritization - Engagement- Scale - Monitor + Measure
  • 55. Social Media isn’t going to save you from the preparation, training and necessary traditional tasks. But like a great pair of runningshoes, it can enhance every step of the journey.
  • 56. THE LURE OF THEMULTISCREEN viewer
  • 57. 45% of US tablet owners on device daily while watching TV Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
  • 58. UNDERSTANDING CONSUMER BEHAVIORS
  • 59. UNDERSTANDING CONSUMER BEHAVIORSEx. how much is too much re: video usage?
  • 60. TV vs. PC vs. Mobile
  • 61. TV vs. PC vs. Mobile3:00 1:30 :30
  • 62. PLATFORM AGNOSTIC
  • 63. How to Keep Up?
  • 64. How to Keep Up?•Influential websites + blogs
  • 65. How to Keep Up?•Influential websites + blogs•Pew, Nielsen studies
  • 66. How to Keep Up?•Influential websites + blogs•Pew, Nielsen studies•Connecting IRL
  • 67. let’s continue the conversation
  • 68. about.me/victorhernandez
  • 69. WITH TRUECONTEXT-AWARENESS WE WILL STOP SEARCHING FOR...
  • 70. WITH TRUE CONTEXT-AWARENESS WE WILL STOP SEARCHING FOR... NEWS,PRODUCTS, SERVICES