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Be2camp WMCCE Podcasts Experience
 

Be2camp WMCCE Podcasts Experience

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Our experience of doing podcasts

Our experience of doing podcasts

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    Be2camp WMCCE Podcasts Experience Be2camp WMCCE Podcasts Experience Presentation Transcript

    • Be2camp Victor Tsemo, Marketing Manager, WMCCE Construction Talk Podcasts
    • Aim of this presentation
      • Podcasting: Good for your business?
      • The WMCCE Experience
      • 0. WMCCE Background
      Construction Talk 1. Objectives / Targets of the podcasts 2. Creation & Development 3. Distribution/Promotion 4. Video (watch how we do it) – 00:03:30 5. Return On Investment 6. The Future Construction Talk Podcasts
    • WMCCE Background
      • Formed in 2005
      • Based in central Birmingham with remit for WM Region
      • Funded through Building Technologies Cluster & ERDF
      • Managed by University of Wolverhampton
      • Part of a “Family” of Centres in UK
      • Improvement programme for businesses and other organisations
      • Support to 6 Best Practice Clubs
      • Demonstration Projects
      • Annual Awards
      • Events programme, Podcasts, debates
      • Network with professional bodies
      • Sustainability agenda
      • Skills agenda
      • Focus on Public Procurement
      • New Climate Change Network
      • Supply chain engagement
      • Local Skills Academies
      • West Midlands Task Force support
      • Pilot Business Improvement Programmes e.g. Business Improvement Techniques and CLIP
    • Objectives / Targets of the Podcasts
      • Our Objectives:
      • 1. Follow WMCCE’s core mission:
      • “ drive best practice in construction by providing ways for businesses, clients and society to learn, share and improve their construction knowledge and practices through information sharing and industry support”
      • 2. Raise WMCCE’s profile among key stakeholders (SMEs, media, public sector, funders)
      • Our Targets:
      • Create a “buzz”
      • More press coverage
      • More phone/email inquiries for our services
      • Increase size of database through registration on our website and e-newsletter
      • Doing podcasts regularly is like “tweeting”:
      • why should I listen to you / follow you?
      What is in it for the target audience? (managers - public and private sectors) Who is WMCCE? Why should I care about your podcasts ? (I’m busy and don’t have time!)
      • To meet our 2 objectives, it is all about
      • “ Influencer Marketing”
      Creation & Development Target the influencers Source: briansolis.com
    •  
      • Plan editorial calendar for 6 months, but remain flexible
      • Plan format:
      • Length
      • style – talk show, interviews, etc…
      • Who chair ?
      • Do we need a co-host?
      • Number of guests max?
        • at least 1 ‘influencer’ must be present
      • How often? Weekly, monthly…
      • Location?
      • Music in Podcast?
      • Promotion of events/activities in the podcast?
      • 3. Plan Distribution
      • Website, iTunes and others, etc…
      • 4. Plan Promotion
      • Press releases, e-newsletters, events, etc…
      • 5. Costs
      • Equipment
      • Time…..cheaper to outsource?
        • Chasing guests
        • Recording
        • Editing recording (most difficult task!)
        • Distributing: Putting on iTunes and others
      Creation & Development Planning a Podcast Name of the podcast ?
      • Editorial calendar: issues in industry
      • 15-25 minutes max
      • Talk show
      • Fortnightly / Monthly
      • Equipment: series of podcast by/for wmcce/partner - long term view = cheaper to buy
        • 4 microphones: 1 for the chair, 1 for the co-host, 2 for the guests (can have 2 guests per microphone = podcast recording with 6 people max, however 4 is ideal for listeners, also easier to edit)
        • 1 ‘influencer’ must be present (co-host our guest)
      Creation & Development Marverine Cole [Funf-Media], Chair: experience of radio and TV broadcasting, audio editing, Co-host: a WMCCE partner (Best Practice Clubs, professional institutions, etc…
    • Creation & Development Chair’s role – very important: Setup material Manage guests who stress Avoid one monopolises the show Editing: 2-3 days, Audio file: emailed,mp3,128kbps, iTunes xml files Approval before publication
    • Creation & Development
    • Distribution/Promotion
      • iTunes
      • Press Releases
      • Monthly E-Newsletters
      • SEO coming http://www.wmcce.org/page.php?page=podcast
      • (New website under construction)
      Distribution/Promotion
      • Construction Talk Podcast: How We Do (overview) http://vimeo.com/6011670
      Video
      • Buzz among our clients, partners, funders: good
      • At events, people approach us and mention the podcast, partners talk about doing it for their organisation and ask for tips…
      • Press coverage: good
      • media enquiries for articles on construction, inquiries to support them in their campaigns…The activity helped us to have closer relations with the press
      • Phone/email Inquiries for services: low
      • More signup for e-newsletter/increase size of database: low
      • Factors to consider for low roi
      • current website design (New under construction)
      • Promotion
      Return On Investment
      • Our Objectives:
      • 1. Follow WMCCE’s core mission:
      • “ drive best practice in construction by providing ways for businesses, clients and society to learn, share and improve their construction knowledge and practices through information sharing and industry support”
      • 2. Raise WMCCE’s profile among key stakeholders (SMEs, media, public sector, funders)
      • Our Targets:
      • Create a “buzz”: let people talk about us
      • More press coverage
      • More phone/email inquiries for our services
      • Increase size of database through registrations on our website and e-newsletter
      ROI: Targets achieved ? Podcast Statistics June 2009: From November 2008 to June 2009: from 35 to 60 average downloads per month Since iTunes in May 2009, RSS feed subscribers : 1870 Who listens to an entire podcast, or just a few seconds: you can’t know for certain!
      • New Website
      • Add short videos (“behind the scenes”)
      • Opportunities to provide podcast content to Newspapers
      • More podcasts in association with partners
      • Better promotion: increase podcast distribution
      The Future
      • To meet our 2 core objectives, it is all about “Influencer Marketing”….
      • … ..and it takes time….
      Creation & Development Target the influencers Source: briansolis.com
    •