Comerica Bank LinkedIn Presentation
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Comerica Bank LinkedIn Presentation

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Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CA

Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CA

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Comerica Bank LinkedIn Presentation Comerica Bank LinkedIn Presentation Presentation Transcript

  • Power Your Career
    with LinkedIn
    Presented by:
    Victor Gaxiola
    Social Media Strategist
    June 14, 2011
  • About Me
    Communications Major
    Sales/Marketing Professional
    Former Financial Advisor
    Social Media Enthusiast
    Speaker
    Coach
    Blogger
  • today
  • Agenda
    Growth of social media
    Social Media in Financial Services
    Using LinkedIn to build online influence
    Tips to leverage your time and attention
    The Future- What’s Next!
  • Social Networking
  • 140 million Tweets/day sent on Twitter in March, 2011
    Source: Mashable
    Photo Credit: Rosaura Ochoa
  • Two billion videos are streamed each day on YouTube
    Photo Credit: jonsson
    Source: Techcrunch
  • Over 500 million* active
    Facebookusers
    Source: Tech Herald
    Photo Credit: Oversocialized
  • Over 100 million active
    LinkedIn® users
  • Social Media Revolution 2011
    Source: http://youtu.be/3SuNx0UrnEo
  • Erik Qualman
    Socialnomics
  • RecentResearch
  • Q: Do you have a profile or account with any of the following social media?
    A. 86% YES!
    Facebook 71%
    Linkedin 55%
    YouTube 23%
    Source: https://www.americancentury.com/press/social_media_research.jsp
  • LinkedIN leads in the Business use of Social Networks
    21% Both
    7% Personal use
    27% Business use
    Source: https://www.americancentury.com/press/social_media_research.jsp
  • Top Business Uses:
    Monitoring industry/market news
    Researching people (e.g. prospects, contacts, clients)
    Reading expert commentary/insight
    Sharing news/content relevant to my clients
    Source: https://www.americancentury.com/press/social_media_research.jsp
  • Now What?
  • LinkedIn
    100 Million users/45M in US Alone
    7.7M new users every month
    50M in 6 years 100M in 1 ½ Years
    Average Age = 41 years old
    College Educated = 95% of users
    Household Income Average = $110K
  • 3 Steps
    Build Profile/Get Found
    Build Connections
    Add Value
  • get found
  • SEO
  • Profile
  • Profile Building Tips
    Compelling Headline
    Professional Image
    Work Experience
    Summary Section
    Specialties
    Interests, Groups and Associations
    Edit Your Public Linkedin URL
  • www.linkedin.com/in/victorgaxiola
  • Profile Photos
  • Optimize
    • Name
    • Title
    • Headline (120 characters)
  • USE KEYWORDS
  • USE KEYWORDS
  • USE KEYWORDS
  • USE KEYWORDS
  • E-mail auto signature
    ---------- Forwarded message ----------From: Victor Gaxiola <red7marketing@gmail.com>Date: Wed, May 18, 2011 at 8:47 AMSubject: Hello World!To: "victor@Red7Marketing.com" <victor@red7marketing.com>HELLO WORLD!-- Victor Gaxiolahttp://www.Red7Marketing.comLet's Connect:Facebook: http://www.facebook.com/vmgaxiolaTwitter: http://www.twitter.com/victorgaxiolaLinkedIn: http://www.Linkedin.com/in/victorgaxiola
  • Bad Profile
    • No profile photo
    • No headline
    • Very few connections
    • No job history
  • Build Connections
  • LinkedIn 3 degrees of separation
  • Contacts
    • Chamber
    • Trade Shows
    • Mixers
    • Parties
    • Events
    • Picnics
  • Dear Jamie,
    It was a pleasure meeting you at the San Jose Chamber mixer yesterday. I enjoyed hearing how your company is embracing social media tools.
    I’d like to add you to my professional network on LinkedIn.
    Sincerely,
    Victor Gaxiola
    Dear Jaime,
    It enjoyed your presentation on how your company is embracing social media tools to engage with clients.
    I’d like to add you to my professional network on LinkedIn and learn more.
    Sincerely,
    Victor Gaxiola
    @victorgaxiola
    Not personal enough!
  • Dear Jennifer,
    I noticed that Bill Draper is listed as one your connections on LinkedIn and I would appreciate an introduction. We are working on some new ideas that I think may help him with his business.
    As always, I appreciate your help.
    Sincerely,
    Victor
  • groups
  • Group membership entitles you to connect with any other group member and leads to more connections with a shared interest.
  • Prospecting
  • Better search listing
    InMail beyond first tier
    Gold Badge- Anyone can view full profile, and send you a message
    Better profile searches
    More introductions based on package
  • add value
  • Content
  • engagement
    Status Updates
    Post Links
    Use Applications
    LinkedIn Answers
  • do- listen
  • do- share
  • do- connect
  • don’t- sell
    At least not right away
  • Janette G.
    I help financial professionals like you save time/money & reduce follow-up failure so that you can have the success you desire! Let me know if you would like to receive my FREE 3-part video series that will show you some innovative strategies that you can use.
  • John B.
    Hi Janette-FYI, straight pitch or sales posts like this are typically frowned upon with in social communities. I suggest sharing some of your ideas and insight and not try to sell. If your info provides value to financial professionals you will gain.
  • Brian G.
    Agreed. Healthy professional online communities should be about sharing, helping, informing, and exchanging ideas with no strings attached. Let’s keep LinkedFA free from sale pitches and self promotion.
  • DISLIKE
  • Future?
  • www.Red7Marketing.com