Comerica Bank LinkedIn Presentation

1,755 views

Published on

Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CA

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,755
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Comerica Bank LinkedIn Presentation

  1. 1. Power Your Career <br />with LinkedIn <br />Presented by:<br />Victor Gaxiola<br />Social Media Strategist<br />June 14, 2011<br />
  2. 2. About Me<br />Communications Major <br />Sales/Marketing Professional <br />Former Financial Advisor<br />Social Media Enthusiast<br />Speaker<br />Coach <br />Blogger<br />
  3. 3.
  4. 4. today<br />
  5. 5. Agenda<br />Growth of social media<br />Social Media in Financial Services<br />Using LinkedIn to build online influence<br />Tips to leverage your time and attention<br />The Future- What’s Next!<br />
  6. 6. Social Networking<br />
  7. 7. 140 million Tweets/day sent on Twitter in March, 2011<br />Source: Mashable<br />Photo Credit: Rosaura Ochoa<br />
  8. 8. Two billion videos are streamed each day on YouTube<br />Photo Credit: jonsson<br />Source: Techcrunch<br />
  9. 9. Over 500 million* active <br />Facebookusers<br />Source: Tech Herald<br />Photo Credit: Oversocialized<br />
  10. 10. Over 100 million active <br />LinkedIn® users<br />
  11. 11. Social Media Revolution 2011<br />Source: http://youtu.be/3SuNx0UrnEo<br />
  12. 12. Erik Qualman<br />Socialnomics<br />
  13. 13. RecentResearch<br />
  14. 14. Q: Do you have a profile or account with any of the following social media?<br />A. 86% YES! <br />Facebook 71%<br />Linkedin 55%<br />YouTube 23%<br />Source: https://www.americancentury.com/press/social_media_research.jsp<br />
  15. 15. LinkedIN leads in the Business use of Social Networks<br />21% Both<br />7% Personal use<br />27% Business use<br />Source: https://www.americancentury.com/press/social_media_research.jsp<br />
  16. 16. Top Business Uses:<br />Monitoring industry/market news<br />Researching people (e.g. prospects, contacts, clients)<br />Reading expert commentary/insight<br />Sharing news/content relevant to my clients<br />Source: https://www.americancentury.com/press/social_media_research.jsp<br />
  17. 17. Now What?<br />
  18. 18.
  19. 19. LinkedIn<br />100 Million users/45M in US Alone<br />7.7M new users every month<br />50M in 6 years 100M in 1 ½ Years<br />Average Age = 41 years old<br />College Educated = 95% of users<br />Household Income Average = $110K<br />
  20. 20. 3 Steps <br /> Build Profile/Get Found<br /> Build Connections<br /> Add Value<br />
  21. 21. get found<br />
  22. 22.
  23. 23. SEO<br />
  24. 24.
  25. 25. Profile<br />
  26. 26. Profile Building Tips<br />Compelling Headline<br />Professional Image<br />Work Experience<br />Summary Section<br />Specialties<br />Interests, Groups and Associations<br />Edit Your Public Linkedin URL<br />
  27. 27. www.linkedin.com/in/victorgaxiola<br />
  28. 28.
  29. 29. Profile Photos<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. Optimize<br />
  38. 38.
  39. 39. <ul><li> Name
  40. 40. Title
  41. 41. Headline (120 characters)</li></li></ul><li>USE KEYWORDS<br />
  42. 42. USE KEYWORDS<br />
  43. 43. USE KEYWORDS<br />
  44. 44.
  45. 45.
  46. 46. USE KEYWORDS<br />
  47. 47. E-mail auto signature<br />---------- Forwarded message ----------From: Victor Gaxiola <red7marketing@gmail.com>Date: Wed, May 18, 2011 at 8:47 AMSubject: Hello World!To: "victor@Red7Marketing.com" <victor@red7marketing.com>HELLO WORLD!-- Victor Gaxiolahttp://www.Red7Marketing.comLet's Connect:Facebook: http://www.facebook.com/vmgaxiolaTwitter: http://www.twitter.com/victorgaxiolaLinkedIn: http://www.Linkedin.com/in/victorgaxiola<br />
  48. 48.
  49. 49. Bad Profile<br />
  50. 50. <ul><li> No profile photo
  51. 51. No headline
  52. 52. Very few connections
  53. 53. No job history</li></li></ul><li>Build Connections<br />
  54. 54. LinkedIn 3 degrees of separation<br />
  55. 55.
  56. 56.
  57. 57. Contacts<br />
  58. 58.
  59. 59.
  60. 60. <ul><li> Chamber
  61. 61. Trade Shows
  62. 62. Mixers
  63. 63. Parties
  64. 64. Events
  65. 65. Picnics</li></li></ul><li>
  66. 66. Dear Jamie,<br />It was a pleasure meeting you at the San Jose Chamber mixer yesterday. I enjoyed hearing how your company is embracing social media tools. <br />I’d like to add you to my professional network on LinkedIn.<br />Sincerely,<br />Victor Gaxiola<br />Dear Jaime,<br />It enjoyed your presentation on how your company is embracing social media tools to engage with clients. <br />I’d like to add you to my professional network on LinkedIn and learn more.<br />Sincerely,<br />Victor Gaxiola<br />@victorgaxiola<br />Not personal enough!<br />
  67. 67.
  68. 68. Dear Jennifer,<br />I noticed that Bill Draper is listed as one your connections on LinkedIn and I would appreciate an introduction. We are working on some new ideas that I think may help him with his business. <br />As always, I appreciate your help. <br />Sincerely,<br />Victor<br />
  69. 69. groups<br />
  70. 70.
  71. 71.
  72. 72. Group membership entitles you to connect with any other group member and leads to more connections with a shared interest.<br />
  73. 73. Prospecting<br />
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78. Better search listing<br />InMail beyond first tier<br />Gold Badge- Anyone can view full profile, and send you a message<br />Better profile searches<br />More introductions based on package<br />
  79. 79. add value<br />
  80. 80.
  81. 81. Content<br />
  82. 82. engagement<br />Status Updates<br />Post Links<br />Use Applications<br />LinkedIn Answers<br />
  83. 83.
  84. 84.
  85. 85.
  86. 86. do- listen<br />
  87. 87. do- share<br />
  88. 88. do- connect<br />
  89. 89.
  90. 90. don’t- sell<br />At least not right away<br />
  91. 91.
  92. 92. Janette G.<br />I help financial professionals like you save time/money & reduce follow-up failure so that you can have the success you desire! Let me know if you would like to receive my FREE 3-part video series that will show you some innovative strategies that you can use.<br />
  93. 93. John B.<br />Hi Janette-FYI, straight pitch or sales posts like this are typically frowned upon with in social communities. I suggest sharing some of your ideas and insight and not try to sell. If your info provides value to financial professionals you will gain.<br />
  94. 94. Brian G.<br />Agreed. Healthy professional online communities should be about sharing, helping, informing, and exchanging ideas with no strings attached. Let’s keep LinkedFA free from sale pitches and self promotion. <br />
  95. 95. DISLIKE<br />
  96. 96. Future?<br />
  97. 97.
  98. 98.
  99. 99.
  100. 100.
  101. 101.
  102. 102.
  103. 103.
  104. 104.
  105. 105.
  106. 106.
  107. 107.
  108. 108. www.Red7Marketing.com<br />

×